Tools & Wizards About Us
kiehls.co.uk screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    37% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    61% of websites

kiehls.co.uk

Kiehl's UK | Skincare, Body Care & Hair Care | Kiehl's UK

Page Load Speed

4.9 sec in total

First Response

855 ms

Resources Loaded

3.5 sec

Page Rendered

549 ms

kiehls.co.uk screenshot

About Website

Visit kiehls.co.uk now to see the best up-to-date Kiehl S content for United Kingdom and also check out these interesting facts you probably never knew about kiehls.co.uk

Kiehl's Since 1851. Dermatologist recommended skin care, body care, hair care, beauty products made using a variety of natural & well-sourced ingredients.

Visit kiehls.co.uk

Key Findings

We analyzed Kiehls.co.uk page load time and found that the first response time was 855 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster. This domain responded with an error, which can significantly jeopardize Kiehls.co.uk rating and web reputation

Performance Metrics

kiehls.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value880 ms

32/100

30%

CLS (Cumulative Layout Shift)

Value0.788

5/100

15%

TTI (Time to Interactive)

Value9.5 s

30/100

10%

Network Requests Diagram

homepage

855 ms

fonts.css

270 ms

298077c3-21d2-4faa-ab49-d6c22ca26c4c.css

55 ms

style.css

668 ms

jquery.min.js

31 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 4% of them (7 requests) were addressed to the original Kiehls.co.uk, 47% (74 requests) were made to Demandware.edgesuite.net and 10% (16 requests) were made to Fast.fonts.net. The less responsive or slowest element that took the longest time to load (897 ms) relates to the external source Demandware.edgesuite.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (54%)

Content Size

4.0 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiehls.co.uk main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 222.7 kB

  • Original 279.8 kB
  • After minification 260.9 kB
  • After compression 57.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 222.7 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 16.5 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiehl S images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 574.5 kB

  • Original 855.7 kB
  • After minification 843.9 kB
  • After compression 281.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 574.5 kB or 67% of the original size.

CSS Optimization

-89%

Potential reduce by 1.4 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 172.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiehls.co.uk needs all CSS files to be minified and compressed as it can save up to 1.4 MB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 87 (67%)

Requests Now

130

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 130 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiehl S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 57 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

homepage

homepage

855 ms

fonts.css

fonts.css

270 ms

298077c3-21d2-4faa-ab49-d6c22ca26c4c.css

298077c3-21d2-4faa-ab49-d6c22ca26c4c.css

55 ms

style.css

style.css

668 ms

jquery.min.js

jquery.min.js

31 ms

wt.js

wt.js

32 ms

hp_routine-banner_clean.css

hp_routine-banner_clean.css

198 ms

checkout-inputs.css

checkout-inputs.css

198 ms

drc-countdown.css

drc-countdown.css

198 ms

inn-styles.css

inn-styles.css

293 ms

liferide-2015.css

liferide-2015.css

193 ms

our-innovations.css

our-innovations.css

301 ms

plp_samples_clean.css

plp_samples_clean.css

302 ms

our-innovations_calendula-bbcream.css

our-innovations_calendula-bbcream.css

388 ms

skin-rescuer.css

skin-rescuer.css

300 ms

smcc-spf.css

smcc-spf.css

422 ms

sms-disabling.css

sms-disabling.css

404 ms

spa1851.css

spa1851.css

420 ms

ultra-facial-intense.css

ultra-facial-intense.css

461 ms

dwac-14.8.js

dwac-14.8.js

491 ms

bvapi.js

bvapi.js

129 ms

gigya.css

gigya.css

508 ms

socialize.js

socialize.js

109 ms

Demandware.Gigya.js

Demandware.Gigya.js

459 ms

blazy.min.js

blazy.min.js

13 ms

jquery.ellipsis.js

jquery.ellipsis.js

374 ms

head-1.0.2.min.js

head-1.0.2.min.js

416 ms

jquery-ui.min.js

jquery-ui.min.js

7 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

8 ms

eab04eaf-33d2-4f8b-8c56-e6a68fbb237b.js

eab04eaf-33d2-4f8b-8c56-e6a68fbb237b.js

749 ms

custom.customerservice.js

custom.customerservice.js

382 ms

custom.account.js

custom.account.js

400 ms

custom.cart.js

custom.cart.js

403 ms

custom.checkout.js

custom.checkout.js

594 ms

custom.compare.js

custom.compare.js

594 ms

custom.favorites.js

custom.favorites.js

594 ms

custom.innovations.js

custom.innovations.js

594 ms

custom.loginpopup.js

custom.loginpopup.js

594 ms

custom.international-landing-page.js

custom.international-landing-page.js

594 ms

custom.mysamples.js

custom.mysamples.js

614 ms

custom.nakedasset.js

custom.nakedasset.js

625 ms

custom.product.js

custom.product.js

624 ms

custom.registry.js

custom.registry.js

637 ms

custom.search.js

custom.search.js

657 ms

custom.storefront.js

custom.storefront.js

697 ms

custom.wishlist.js

custom.wishlist.js

739 ms

flipclock.min.js

flipclock.min.js

739 ms

responsive.js

responsive.js

749 ms

mtagconfig.js

mtagconfig.js

778 ms

9234f38acfbea0c12d3a9536897a1d300f96f69d.js

9234f38acfbea0c12d3a9536897a1d300f96f69d.js

25 ms

dwanalytics.js

dwanalytics.js

847 ms

gretel.min.js

gretel.min.js

8 ms

bg_paper_full3.jpg

bg_paper_full3.jpg

897 ms

GB.png

GB.png

188 ms

logo.png

logo.png

189 ms

NAV_new.jpg

NAV_new.jpg

297 ms

NAV_skincare.jpg

NAV_skincare.jpg

197 ms

NAV_body.jpg

NAV_body.jpg

296 ms

NAV_body-fuel.jpg

NAV_body-fuel.jpg

415 ms

NAV_hair.jpg

NAV_hair.jpg

225 ms

NAV_gifts-generic_2015.jpg

NAV_gifts-generic_2015.jpg

350 ms

NAV_RBR-update.jpg

NAV_RBR-update.jpg

343 ms

NAV_samples-galore_080315.jpg

NAV_samples-galore_080315.jpg

429 ms

Kiehls_Demandware_Tinie_950x410_light.jpg

Kiehls_Demandware_Tinie_950x410_light.jpg

805 ms

Routine_Finder_desktop.jpg

Routine_Finder_desktop.jpg

495 ms

Routine_Finder_mobile.jpg

Routine_Finder_mobile.jpg

604 ms

footer_badge.png

footer_badge.png

493 ms

tag.js

tag.js

54 ms

jquery-bv%401.11.1%2Blodash-bv%401.2.0.js

jquery-bv%401.11.1%2Blodash-bv%401.2.0.js

190 ms

bv-primary.js

bv-primary.js

211 ms

header-newsletter-dots.png

header-newsletter-dots.png

572 ms

header-signin-bg-mobile.jpg

header-signin-bg-mobile.jpg

776 ms

global-sprite.png

global-sprite.png

774 ms

sizzle.min.js

sizzle.min.js

30 ms

common.js

common.js

43 ms

optimize.js

optimize.js

31 ms

4686edb2-41cf-4e4b-87ee-b09427921b44.woff

4686edb2-41cf-4e4b-87ee-b09427921b44.woff

39 ms

8aa768c0-545d-4502-b4a8-d3ab9e188bde.woff

8aa768c0-545d-4502-b4a8-d3ab9e188bde.woff

57 ms

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3 ms

icons.eot

icons.eot

750 ms

icons.eot

icons.eot

750 ms

icons.eot

icons.eot

88 ms

e2fbc63c-e7b1-4828-b0b6-275131d16fd0.woff

e2fbc63c-e7b1-4828-b0b6-275131d16fd0.woff

66 ms

.jsonp

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68 ms

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Accessibility Review

kiehls.co.uk accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

kiehls.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

kiehls.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiehls.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kiehls.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiehls.co.uk

Open Graph data is detected on the main page of Kiehl S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: