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kipmark.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

kipmark.com

Kipmark Promotional Products I Custom imprinted items

Page Load Speed

2.4 sec in total

First Response

263 ms

Resources Loaded

2 sec

Page Rendered

185 ms

kipmark.com screenshot

About Website

Visit kipmark.com now to see the best up-to-date Kipmark content and also check out these interesting facts you probably never knew about kipmark.com

Branded promotional products that fit all budgets. Time is money, so our concierge team is here to help you from start to finish. From expert advice in all product categories, to free artwork assistan...

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Key Findings

We analyzed Kipmark.com page load time and found that the first response time was 263 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

kipmark.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value4,080 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

kipmark.com

263 ms

www.kipmark.com

232 ms

home.php

173 ms

home.php

218 ms

home.php

360 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 61% of them (35 requests) were addressed to the original Kipmark.com, 9% (5 requests) were made to Gstatic.com and 9% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (360 ms) belongs to the original domain Kipmark.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 277.7 kB (28%)

Content Size

1.0 MB

After Optimization

726.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kipmark.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 471.6 kB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 210.7 kB

  • Original 226.1 kB
  • After minification 71.6 kB
  • After compression 15.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 154.5 kB, which is 68% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 210.7 kB or 93% of the original size.

Image Optimization

-8%

Potential reduce by 13.0 kB

  • Original 164.8 kB
  • After minification 151.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kipmark images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 41.8 kB

  • Original 471.6 kB
  • After minification 471.5 kB
  • After compression 429.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 12.3 kB

  • Original 142.0 kB
  • After minification 142.0 kB
  • After compression 129.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kipmark.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (52%)

Requests Now

44

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kipmark. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

kipmark.com

kipmark.com

263 ms

www.kipmark.com

www.kipmark.com

232 ms

home.php

home.php

173 ms

home.php

home.php

218 ms

home.php

home.php

360 ms

bootstrap.css

bootstrap.css

51 ms

1.0a22092a85af2cc6dc784a75e930a90a_sync.css

1.0a22092a85af2cc6dc784a75e930a90a_sync.css

126 ms

1.8dad4e80418f437e8517de73e6fcc705async.js

1.8dad4e80418f437e8517de73e6fcc705async.js

73 ms

2.44a16332a8c30957153d66efb765d821_sync.js

2.44a16332a8c30957153d66efb765d821_sync.js

169 ms

swiper.min.css

swiper.min.css

72 ms

font-awesome.min.css

font-awesome.min.css

74 ms

font.css

font.css

75 ms

infographice_style.css

infographice_style.css

96 ms

css

css

36 ms

lo.js

lo.js

25 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

75 ms

api.js

api.js

36 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

74 ms

gtm.js

gtm.js

191 ms

tracking.js

tracking.js

109 ms

logo.png

logo.png

37 ms

cups.jpg

cups.jpg

37 ms

bag.jpg

bag.jpg

35 ms

tech.jpg

tech.jpg

36 ms

dog.jpg

dog.jpg

100 ms

pen.jpg

pen.jpg

100 ms

p_Bamboo.webp

p_Bamboo.webp

102 ms

p_1027645-1%20MAIN-01.webp

p_1027645-1%20MAIN-01.webp

132 ms

p_1028023_1%20WT%20MAIN.webp

p_1028023_1%20WT%20MAIN.webp

101 ms

p_1026985_1%20BK%20MAIN-01.webp

p_1026985_1%20BK%20MAIN-01.webp

101 ms

p_Sprout1-0723.webp

p_Sprout1-0723.webp

133 ms

img0.png

img0.png

102 ms

img1.png

img1.png

103 ms

img2.png

img2.png

102 ms

img3.png

img3.png

102 ms

img4.png

img4.png

130 ms

Credit%20Card%20logo%20-%20large.png

Credit%20Card%20logo%20-%20large.png

130 ms

recaptcha__en.js

recaptcha__en.js

34 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

27 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

35 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

133 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

130 ms

iconfont.woff

iconfont.woff

131 ms

anchor

anchor

38 ms

styles__ltr.css

styles__ltr.css

43 ms

recaptcha__en.js

recaptcha__en.js

45 ms

js

js

102 ms

bat.js

bat.js

101 ms

DU0eRIPNFKmmfQTbS7JHMyBYwY9DEaC76-5CPNiVm3Q.js

DU0eRIPNFKmmfQTbS7JHMyBYwY9DEaC76-5CPNiVm3Q.js

63 ms

webworker.js

webworker.js

61 ms

logo_48.png

logo_48.png

48 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

114 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

143 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

143 ms

recaptcha__en.js

recaptcha__en.js

140 ms

343081394.js

343081394.js

20 ms

343081394

343081394

39 ms

Accessibility Review

kipmark.com accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kipmark.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

kipmark.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kipmark.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kipmark.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kipmark.com

Open Graph data is detected on the main page of Kipmark. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: