Analyze Homepage - Kiwi Families

Kiwi Families is New Zealand's best source for parenting information. Find advice, activities, reviews and all you need for babies, children and grownups.

Page load speed analysis

  • 64/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    166 ms

  • Resources loaded

    2.4 sec

  • Page rendered

    233 ms

  • Total page load time

    2.8 sec

Welcome to homepage info - get ready to check Kiwi Families best content for New Zealand right away, or after learning these important things about

We analyzed page load time and found that the first response time was 166 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Page optimization

  • HTML 99.9 kB
    Images 582.8 kB
    Javascripts 558.9 kB
    CSS 163.6 kB

    In fact, the total size of main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 582.8 kB which makes up the majority of the site volume.

    • Original 99.9 kB
    • After minification 95.3 kB
    • After compression 16.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 84.0 kB or 84% of the original size.

    • Original 582.8 kB
    • After optimization 435.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kiwi Families needs image optimization as it can save up to 147.7 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 558.9 kB
    • After minification 556.6 kB
    • After compression 189.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 369.0 kB or 66% of the original size.

    • Original 163.6 kB
    • After minification 156.1 kB
    • After compression 49.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 114.0 kB or 70% of the original size.

Network requests diagram

  • MyFontsWebfontsKit.css
  • style.css
  • colorbox.css
  • dashicons.min.css
  • reset.css
  • refresh.css
  • style.css
  • polls-css.css
  • postratings-css.css
  • jetpack.css
  • jquery.js
  • jquery-migrate.min.js
  • jquery.cycle.lite.min.js
  • jquery.fitvids.js
  • jquery.colorbox-min.js
  • jquery.cookie.min.js
  • jscript-new.js
  • recent_comments_widget.js
  • 09bdbdc421f4a197e37705eb0d15ad9481e8fdb5.js
  • photon.js
  • polls-js.js
  • postratings-js.js
  • postviews-cache.js
  • devicepx-jetpack.js
  • wp-embed.min.js
  • mc-grid.js
  • mc-list.js
  • mc-mini.js
  • e-201609.js
  • 2c807a
  • wp-emoji-release.min.js
  • ga.js
  • __utm.gif
  • gpt.js
  • gtm.js
  • em.js
  • count.js
  • logo.png
  • joinkf.png
  • social.png
  • trans.gif
  • search.png
  • dotted.gif
  • sectitle.png
  • 35849056_ml645-120x111.jpg
  • Screen-Shot-2016-02-10-at-11.37.15-am-120x111.png
  • 3600628_ml645-120x111.jpg
  • 36880011_ml-120x111.jpg
  • 25121041_m645-120x111.jpg
  • 20151213_155320-copy645-120x111.jpg
  • 51024641_ml-120x111.jpg
  • 13030695_ml645-120x111.jpg
  • 31047289_ml645-120x111.jpg
  • Screen-Shot-2016-02-05-at-11.26.40-am-120x111.png
  • 41607892_ml645-120x111.jpg
  • 10277_10153383199167399_1230068281450932614_n-120x111.jpeg
  • healthy-lunches-square-310x210.jpg
  • 11327514_s-310x210.jpg
  • 27076948_ml645-1-310x210.jpg
  • 13299611_ml-310x210.jpg
  • jackie-3-155x132.jpg
  • CDU_2123-copy-155x132.jpg
  • 42421133_m645-155x132.jpg
  • 27076948_ml645-155x132.jpg
  • 24249297_m-155x132.jpg
  • 26199920_m640-155x132.jpg
  • 20340250_m650-155x132.jpg
  • 42254482_m250-155x132.jpg
  • rating_on.gif
  • 5-120x111.jpeg
  • 2015-Short-Easy-Rides-cover-120x111.jpg
  • 2C807A_0_0.woff
  • rating_off.gif
  • 6-120x111.jpg
  • collect
  • 6-120x111.jpg
  • sectitle-directory.png
  • WR_shortverticallogo_min_WEB_grey.png
  • WR_shortverticallogo_min_WEB.png
  • wv.jpg
  • worldvision.jpg
  • pubads_impl_81.js
  • g.gif
  • analytics.js
  • LBC-Logo-88x61bw.jpg
  • LBC-Logo-88x61.jpg
  • rating_over.gif
  • close2.png
  • ads
  • container.html
  • ga-audiences
  • collect
  • collect
  • ga-audiences
  • click
  • ads
  • osd.js
  • ads
  • lidar.js
  • ads
  • bounce
  • sync
  • ads
  • ads
  • aclk
  • ads
  • activeview
  • ttj
  • 15648325496831668741
  • ads
  • ads
  • 6640124285364134148
  • ads
  • ads
  • activeview
  • ads
  • ads
  • ads
  • ads
  • aclk
  • ads
  • ads
  • ttj

Our browser made a total of 124 requests to load all elements on the main page. We found that 60% of them (74 requests) were addressed to the original, 14% (17 requests) were made to and 3% (4 requests) were made to The less responsive or slowest element that took the longest time to load (466 ms) belongs to the original domain

Additional info on


The browser has sent 119 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiwi Families. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 53 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 3600
NS 3600

3600 Mname:
Serial: 2020090804
Refresh: 86400
Retry: 7200
Expire: 3600000
Minimum-ttl: 14400
MX 3600 Pri: 10

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 49.7% of all visits is New Zealand. It lies approximately 8550 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to New Zealand or just closer to the user base.

Poor result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Kiwi Families. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Share this report in social media

Analyze another website