3.3 sec in total
156 ms
2.9 sec
213 ms
Welcome to go.lamar.com homepage info - get ready to check Go Lamar best content for United States right away, or after learning these important things about go.lamar.com
Lamar Advertising Company provides outdoor advertising space for clients on Billboards, Digital, Airport Displays, Transit and Highway Logo Signs.
Visit go.lamar.comWe analyzed Go.lamar.com page load time and found that the first response time was 156 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
go.lamar.com performance score
name
value
score
weighting
Value4.8 s
11/100
10%
Value22.2 s
0/100
25%
Value7.4 s
27/100
10%
Value920 ms
30/100
30%
Value0.25
50/100
15%
Value10.6 s
23/100
10%
156 ms
64 ms
17 ms
36 ms
42 ms
Our browser made a total of 60 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Go.lamar.com, 5% (3 requests) were made to Googletagmanager.com and 5% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Lamar.com.
Page size can be reduced by 392.6 kB (7%)
5.2 MB
4.8 MB
In fact, the total size of Go.lamar.com main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.
Potential reduce by 65.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.6 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.7 kB or 84% of the original size.
Potential reduce by 257.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Go Lamar images are well optimized though.
Potential reduce by 44.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.3 kB or 21% of the original size.
Potential reduce by 25.7 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Go.lamar.com needs all CSS files to be minified and compressed as it can save up to 25.7 kB or 48% of the original size.
Number of requests can be reduced by 37 (64%)
58
21
The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Go Lamar. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
www.lamar.com
156 ms
gtm.js
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LamarForms.css
17 ms
css
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Fonts.css
42 ms
global.css
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RTEStyles.css
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js
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gaTracking.js
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WebResource.axd
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respond.min.js
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jquery-1.9.1.min.js
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jquery.labelify.js
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global.js
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jquery.carouFredSel-6.2.0-packed.js
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main.js
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jquery-ui-1.10.1.custom.min.js
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snap-engage.js
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gdpr-compliance-banner.js
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js
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8072.js
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analytics.js
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collect
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www.lamar.com.json
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cookieconsent.min.css
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cookieconsent.min.js
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collect
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analytics
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go.lamar.com accessibility score
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
go.lamar.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Requests the geolocation permission on page load
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
go.lamar.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Go.lamar.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Go.lamar.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
go.lamar.com
Open Graph description is not detected on the main page of Go Lamar. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: