Tools & Wizards About Us
laidlawgroup.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

laidlawgroup.com

We Build Brands | Boston Advertising Agency | Laidlaw Group

Page Load Speed

3.4 sec in total

First Response

71 ms

Resources Loaded

2.8 sec

Page Rendered

526 ms

laidlawgroup.com screenshot

About Website

Click here to check amazing Laidlaw Group content. Otherwise, check out these important facts you probably never knew about laidlawgroup.com

Laidlaw Group is a Boston advertising agency. Our services include website design, corporate design, Social Media, Google Analytics & Google Adwords.

Visit laidlawgroup.com

Key Findings

We analyzed Laidlawgroup.com page load time and found that the first response time was 71 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

laidlawgroup.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value88.1 s

0/100

25%

SI (Speed Index)

Value32.7 s

0/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value46.8 s

0/100

10%

Network Requests Diagram

laidlawgroup.com

71 ms

laidlawgroup.com

1639 ms

slick.css

22 ms

jquery.min.js

37 ms

slick.min.js

52 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 73% of them (40 requests) were addressed to the original Laidlawgroup.com, 9% (5 requests) were made to Use.typekit.net and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Laidlawgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 374.2 kB (19%)

Content Size

2.0 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Laidlawgroup.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 27.5 kB

  • Original 35.4 kB
  • After minification 32.9 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.5 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 23.6 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Laidlaw Group images are well optimized though.

JavaScript Optimization

-59%

Potential reduce by 193.9 kB

  • Original 330.5 kB
  • After minification 325.5 kB
  • After compression 136.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 193.9 kB or 59% of the original size.

CSS Optimization

-86%

Potential reduce by 129.2 kB

  • Original 150.4 kB
  • After minification 131.4 kB
  • After compression 21.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Laidlawgroup.com needs all CSS files to be minified and compressed as it can save up to 129.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (51%)

Requests Now

49

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Laidlaw Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

laidlawgroup.com

laidlawgroup.com

71 ms

laidlawgroup.com

laidlawgroup.com

1639 ms

slick.css

slick.css

22 ms

jquery.min.js

jquery.min.js

37 ms

slick.min.js

slick.min.js

52 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

61 ms

visible.js

visible.js

51 ms

css

css

50 ms

ztm2gox.css

ztm2gox.css

147 ms

style.min.css

style.min.css

74 ms

styles.css

styles.css

65 ms

normalize.min.css

normalize.min.css

65 ms

style.css

style.css

86 ms

conditionizr-4.3.0.min.js

conditionizr-4.3.0.min.js

65 ms

modernizr-2.7.1.min.js

modernizr-2.7.1.min.js

72 ms

index.js

index.js

72 ms

index.js

index.js

79 ms

api.js

api.js

75 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

76 ms

wp-polyfill.min.js

wp-polyfill.min.js

85 ms

index.js

index.js

85 ms

jquery.min.js

jquery.min.js

108 ms

jquery-migrate.min.js

jquery-migrate.min.js

90 ms

footer-scripts.js

footer-scripts.js

93 ms

js

js

74 ms

p.css

p.css

31 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

527 ms

cmyk-gif-2.gif

cmyk-gif-2.gif

224 ms

laidlaw_logo_just_type-w.png

laidlaw_logo_just_type-w.png

483 ms

ll-corp-identity-gif-10.gif

ll-corp-identity-gif-10.gif

583 ms

the-human-connection-2.png

the-human-connection-2.png

481 ms

Ramizi1.jpg

Ramizi1.jpg

494 ms

Ramizi2.jpg

Ramizi2.jpg

487 ms

Ramizi3.jpg

Ramizi3.jpg

539 ms

Ramizi4.jpg

Ramizi4.jpg

528 ms

wdc-video-poster.jpg

wdc-video-poster.jpg

513 ms

we-create-google-strategies-1.png

we-create-google-strategies-1.png

498 ms

merge-ai-digital-banking.png

merge-ai-digital-banking.png

509 ms

large-banks-r.jpg

large-banks-r.jpg

512 ms

credit-unions-r.jpg

credit-unions-r.jpg

523 ms

community-banks-r.jpg

community-banks-r.jpg

529 ms

print-digital-dance-partners.png

print-digital-dance-partners.png

529 ms

facebook-w.png

facebook-w.png

536 ms

x-w.png

x-w.png

542 ms

instagram-w.png

instagram-w.png

542 ms

linkedin-w.png

linkedin-w.png

544 ms

ll-corp-identity-gif-10.gif

ll-corp-identity-gif-10.gif

745 ms

d

d

127 ms

d

d

37 ms

d

d

48 ms

d

d

70 ms

js

js

55 ms

analytics.js

analytics.js

21 ms

collect

collect

13 ms

collect

collect

58 ms

Accessibility Review

laidlawgroup.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

laidlawgroup.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

laidlawgroup.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Laidlawgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Laidlawgroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

laidlawgroup.com

Open Graph data is detected on the main page of Laidlaw Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: