Tools & Wizards About Us
laptopsdirect.co.uk screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

laptopsdirect.co.uk

Laptops Direct - Laptops | PCs | Monitors | Tablets | Phones

Page Load Speed

43.7 sec in total

First Response

1.1 sec

Resources Loaded

27.7 sec

Page Rendered

14.9 sec

laptopsdirect.co.uk screenshot

About Website

Click here to check amazing Laptops Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about laptopsdirect.co.uk

Find cutting-edge tech for less. Discover the easy way to compare products, read reviews & pick the perfect bit of kit. Shop now

Visit laptopsdirect.co.uk

Key Findings

We analyzed Laptopsdirect.co.uk page load time and found that the first response time was 1.1 sec and then it took 42.6 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

laptopsdirect.co.uk performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value13.6 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value3,820 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.168

71/100

15%

TTI (Time to Interactive)

Value19.7 s

2/100

10%

Network Requests Diagram

www.laptopsdirect.co.uk

1132 ms

wishlist.css

1240 ms

recentlyviewed.css

1478 ms

master_styles.css

1480 ms

template_styles.css

811 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 51% of them (74 requests) were addressed to the original Laptopsdirect.co.uk, 14% (20 requests) were made to Scriptsld.buyitdirect.co.uk and 9% (13 requests) were made to Contentld.buyitdirect.co.uk. The less responsive or slowest element that took the longest time to load (7 sec) relates to the external source Skynet.reevoo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.1 MB (48%)

Content Size

6.6 MB

After Optimization

3.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Laptopsdirect.co.uk main page is 6.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 218.6 kB

  • Original 252.0 kB
  • After minification 218.3 kB
  • After compression 33.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 218.6 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 119.5 kB

  • Original 2.6 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Laptops Direct images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 2.2 MB

  • Original 3.1 MB
  • After minification 2.8 MB
  • After compression 864.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.2 MB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 558.8 kB

  • Original 660.1 kB
  • After minification 487.7 kB
  • After compression 101.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Laptopsdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 558.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (43%)

Requests Now

142

After Optimization

81

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 142 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Laptops Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.laptopsdirect.co.uk

www.laptopsdirect.co.uk

1132 ms

wishlist.css

wishlist.css

1240 ms

recentlyviewed.css

recentlyviewed.css

1478 ms

master_styles.css

master_styles.css

1480 ms

template_styles.css

template_styles.css

811 ms

menu.css

menu.css

891 ms

tradeincss.css

tradeincss.css

1010 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

1248 ms

jquery.bxslider.css

jquery.bxslider.css

1247 ms

jquery-ui.css

jquery-ui.css

1606 ms

jquery.countdown.css

jquery.countdown.css

1602 ms

jquery.min.js

jquery.min.js

1913 ms

jquery-ui.min.js

jquery-ui.min.js

2555 ms

URI.js

URI.js

1911 ms

jquery.unobtrusive-ajax.min.js

jquery.unobtrusive-ajax.min.js

1533 ms

swiper.min.js

swiper.min.js

2450 ms

swiper.css

swiper.css

1506 ms

jquery.lazyload.js

jquery.lazyload.js

1507 ms

jquery.countdown.min.js

jquery.countdown.min.js

1873 ms

main_scripts.js

main_scripts.js

2170 ms

jquery.cookie.js

jquery.cookie.js

2170 ms

geoIPCookie_scripts.js

geoIPCookie_scripts.js

2170 ms

getthawteseal

getthawteseal

3619 ms

productcompare.js

productcompare.js

2065 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

2064 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

2064 ms

ajax-wire.js

ajax-wire.js

2946 ms

jquery.jcarousel-core.min.js

jquery.jcarousel-core.min.js

2946 ms

jquery.jcarousel-control.min.js

jquery.jcarousel-control.min.js

2909 ms

bid.js

bid.js

2898 ms

quickview.js

quickview.js

2893 ms

wishlist.js

wishlist.js

2885 ms

recentlyviewed.js

recentlyviewed.js

2884 ms

conversion.js

conversion.js

2881 ms

j.php

j.php

377 ms

gtm.js

gtm.js

375 ms

tabbg.jpg

tabbg.jpg

346 ms

Micro

Micro

344 ms

ld-ld.jpg

ld-ld.jpg

1670 ms

ld-dtv.jpg

ld-dtv.jpg

1689 ms

ld-apd.jpg

ld-apd.jpg

1717 ms

ld-dd.jpg

ld-dd.jpg

1674 ms

ld-f123a.jpg

ld-f123a.jpg

1670 ms

new-ac-tab.jpg

new-ac-tab.jpg

1696 ms

LD-logo-2015.jpg

LD-logo-2015.jpg

1767 ms

searchicon.png

searchicon.png

1700 ms

unionjack.gif

unionjack.gif

1699 ms

euroflag.gif

euroflag.gif

1700 ms

alcatel-range-homepage-banner.jpg

alcatel-range-homepage-banner.jpg

1747 ms

aoc-gaming-monitors-homepage-banner-3.jpg

aoc-gaming-monitors-homepage-banner-3.jpg

1829 ms

samsung-gaming-monitors-homepage-banner-2.jpg

samsung-gaming-monitors-homepage-banner-2.jpg

2132 ms

nvidia-rocket-league-homepage-banner.jpg

nvidia-rocket-league-homepage-banner.jpg

2092 ms

student-deals-17-hp-fixed.jpg

student-deals-17-hp-fixed.jpg

1734 ms

student-deals-17-takeover.jpg

student-deals-17-takeover.jpg

1734 ms

ad-ld-redirect-full.jpg

ad-ld-redirect-full.jpg

1735 ms

refurb-fw-sli-ban.jpg

refurb-fw-sli-ban.jpg

1734 ms

80TL000VUK_1_LargeThumbnail.jpg

80TL000VUK_1_LargeThumbnail.jpg

1859 ms

offerbox_arrow.png

offerbox_arrow.png

1841 ms

DT.B1REK.002_1_LargeThumbnail.jpg

DT.B1REK.002_1_LargeThumbnail.jpg

1841 ms

NX.GC2EK.003_1_LargeThumbnail.jpg

NX.GC2EK.003_1_LargeThumbnail.jpg

2100 ms

X0Q13EA_1_LargeThumbnail.jpg

X0Q13EA_1_LargeThumbnail.jpg

2081 ms

X2F00EA_1_LargeThumbnail.jpg

X2F00EA_1_LargeThumbnail.jpg

2072 ms

EIQ-284KMB_1_LargeThumbnail.jpg

EIQ-284KMB_1_LargeThumbnail.jpg

2100 ms

CUB-R2-WHITE_1_LargeThumbnail.jpg

CUB-R2-WHITE_1_LargeThumbnail.jpg

2166 ms

5085Y-2CALGB1_1_LargeThumbnail.jpg

5085Y-2CALGB1_1_LargeThumbnail.jpg

2184 ms

SM-G930FZKABTU_1_LargeThumbnail.jpg

SM-G930FZKABTU_1_LargeThumbnail.jpg

2119 ms

43L3653DB_1_LargeThumbnail.jpg

43L3653DB_1_LargeThumbnail.jpg

2157 ms

65AO5USB_1_LargeThumbnail.jpg

65AO5USB_1_LargeThumbnail.jpg

2124 ms

IQ-TVREMOTE_1_LargeThumbnail.jpg

IQ-TVREMOTE_1_LargeThumbnail.jpg

2184 ms

IQ-60OZXP_1_LargeThumbnail.jpg

IQ-60OZXP_1_LargeThumbnail.jpg

2206 ms

SWA-4D1C12-UK_1_LargeThumbnail.jpg

SWA-4D1C12-UK_1_LargeThumbnail.jpg

2205 ms

PROFLIGHTM62_1_LargeThumbnail.jpg

PROFLIGHTM62_1_LargeThumbnail.jpg

2206 ms

asus-rog-strix-gl553-side-button.jpg

asus-rog-strix-gl553-side-button.jpg

2024 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

1580 ms

summer-fit-btn.jpg

summer-fit-btn.jpg

1042 ms

gaming-hub-side-button.jpg

gaming-hub-side-button.jpg

1104 ms

aether-cone-drop-down-banner-save87.jpg

aether-cone-drop-down-banner-save87.jpg

1219 ms

AcerLogo.png

AcerLogo.png

1218 ms

AsusLogo.png

AsusLogo.png

1191 ms

AppleLogo.png

AppleLogo.png

1191 ms

FujitsuLogo.png

FujitsuLogo.png

1168 ms

HewlettPackardLogo.png

HewlettPackardLogo.png

1167 ms

LenovoLogoNew.png

LenovoLogoNew.png

1169 ms

msi-hp-logo.png

msi-hp-logo.png

1122 ms

Electriqlogo.png

Electriqlogo.png

1122 ms

PCSpecialistLogo.png

PCSpecialistLogo.png

1121 ms

ZoostormLogo.png

ZoostormLogo.png

1119 ms

klikr-mobile-remote-control-bottom-footer-button.jpg

klikr-mobile-remote-control-bottom-footer-button.jpg

1120 ms

footer-refurb-bargains.jpg

footer-refurb-bargains.jpg

1104 ms

aether-cone-footer-button-save87.jpg

aether-cone-footer-button-save87.jpg

1102 ms

footer-visa.gif

footer-visa.gif

1058 ms

footer-mastercard.gif

footer-mastercard.gif

1057 ms

footer-maestro.gif

footer-maestro.gif

1056 ms

footer-amex.gif

footer-amex.gif

826 ms

footer-paypal.gif

footer-paypal.gif

826 ms

footer-securecode.gif

footer-securecode.gif

817 ms

footer-verified.gif

footer-verified.gif

832 ms

ph_BIDlogo.jpg

ph_BIDlogo.jpg

831 ms

ph_basket_bg2.jpg

ph_basket_bg2.jpg

986 ms

ld-phoneno.jpg

ld-phoneno.jpg

941 ms

menumarker.png

menumarker.png

959 ms

menu_divider.jpg

menu_divider.jpg

933 ms

free-delivery-reassurance.jpg

free-delivery-reassurance.jpg

933 ms

reassurance-which-offer.jpg

reassurance-which-offer.jpg

907 ms

finance-reassurance.png

finance-reassurance.png

906 ms

reassurance-tradein.gif

reassurance-tradein.gif

885 ms

v.gif

v.gif

855 ms

analytics.js

analytics.js

80 ms

js

js

1617 ms

js

js

2165 ms

rs=AC8lLkR2iYJa-886ZVDscsFUNHhzwBT5hA

rs=AC8lLkR2iYJa-886ZVDscsFUNHhzwBT5hA

2146 ms

getthawteseal

getthawteseal

1676 ms

1839 ms

bar-up.png

bar-up.png

1485 ms

wl-icon-w.png

wl-icon-w.png

1449 ms

jsdetails

jsdetails

1236 ms

bx_loader.gif

bx_loader.gif

421 ms

controls.png

controls.png

420 ms

conversion_async.js

conversion_async.js

215 ms

fbevents.js

fbevents.js

489 ms

default

default

516 ms

LPT.js

LPT.js

230 ms

jsonip.com

jsonip.com

453 ms

ubscript-buyitdirect.min.js

ubscript-buyitdirect.min.js

1597 ms

jsonip.com

jsonip.com

3581 ms

api.js

api.js

3438 ms

4175 ms

1655195304764168

1655195304764168

2481 ms

reevoo_mark-256aa505bf654da62efeabcf0cf4d20d.js

reevoo_mark-256aa505bf654da62efeabcf0cf4d20d.js

3644 ms

3084 ms

topphone-local.gif

topphone-local.gif

1968 ms

icons.png

icons.png

5870 ms

6633a480eed28b43627082d0d8c02d1d99fa4771

6633a480eed28b43627082d0d8c02d1d99fa4771

6830 ms

emojione.min.css

emojione.min.css

5742 ms

emojione.min.js

emojione.min.js

6180 ms

ajax-loader.gif

ajax-loader.gif

5785 ms

1504626112259

1504626112259

6859 ms

3331 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

3346 ms

4430 ms

i

i

6989 ms

reevoomark-b8c3a9ce64633822b4b284a4023e740e.css

reevoomark-b8c3a9ce64633822b4b284a4023e740e.css

2141 ms

2588 ms

proxy

proxy

2141 ms

3642 ms

ajax-loader-3.gif

ajax-loader-3.gif

2349 ms

Accessibility Review

laptopsdirect.co.uk accessibility score

72

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

laptopsdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

laptopsdirect.co.uk SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Laptopsdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Laptopsdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

laptopsdirect.co.uk

Open Graph data is detected on the main page of Laptops Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: