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lathams-fishing.co.uk: 404 Not Found

Largest fishing tackle shop online in the United Kingdom. Great choice of fishing rods, fishing reels and all sorts of fishing equipment. Fishing gear for Carp, Coarse, Match, Fly, Sea, Predator, Spec...

Page load speed analysis

  • 12/100

    Poor result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    532 ms

  • Resources loaded

    2.6 sec

  • Page rendered

    277 ms

  • Total page load time

    3.4 sec

Click here to check amazing Lathams Fishing content for United Kingdom. Otherwise, check out these important facts you probably never knew about lathams-fishing.co.uk

We analyzed Lathams-fishing.co.uk page load time and found that the first response time was 532 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster. This domain responded with an error, which can significantly jeopardize Lathams-fishing.co.uk rating and web reputation

Page optimization

  • HTML 129.9 kB
    Images 347.1 kB
    Javascripts 1.1 MB
    CSS 259.1 kB

    In fact, the total size of Lathams-fishing.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

    • Original 129.9 kB
    • After minification 83.8 kB
    • After compression 12.5 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.0 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.4 kB or 90% of the original size.

    • Original 347.1 kB
    • After optimization 336.2 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lathams Fishing images are well optimized though.

    • Original 1.1 MB
    • After minification 978.8 kB
    • After compression 273.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 828.4 kB or 75% of the original size.

    • Original 259.1 kB
    • After minification 201.9 kB
    • After compression 39.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lathams-fishing.co.uk needs all CSS files to be minified and compressed as it can save up to 219.9 kB or 85% of the original size.

Network requests diagram

  • www.lathams-fishing.co.uk
  • styles.css
  • widgets.css
  • pkg_default_theme.css
  • styles.css
  • videogallery.css
  • mobilelibrary.css
  • giftvoucher.css
  • sagePaySuite.css
  • promobox_slider.css
  • jquery-1.11.2.min.js
  • prototype.js
  • ccard.js
  • validation.js
  • builder.js
  • effects.js
  • dragdrop.js
  • controls.js
  • slider.js
  • js.js
  • form.js
  • menu.js
  • translate.js
  • cookies.js
  • jquery-1.7.1.min.js
  • jquery-ui-1.8.17.min.js
  • jquery.no-conflict.js
  • jquery.hoverIntent.minified.js
  • popup.js
  • giftvoucher.js
  • verticaltabs.js
  • css_browser_selector.js
  • top_nav.js
  • dc.js
  • pattern-main-bg.gif
  • penn-surfblaster-reel_1.jpg
  • daiwa_black_widow_carp_rods_1_1_1.jpg
  • fox_micron_m_plus_bite_alarm.jpg
  • Trakker_EQ_Carbon_Landing_Net.jpg
  • Chub_Eazi-Flow_Floatation_Sling_12.jpg
  • greys-platinum-reel-case.jpg
  • Korum_Day_Session_Shelter_II.jpg
  • primary_1_8_5460.jpg
  • Shakespeare_Cypry_Carp_2.jpg
  • primary_1_8_5459.jpg
  • primary_1_8_3539.jpg
  • Shimano-Vengeance-Barbel.jpg
  • Preston_Innovations_Pro_V_Pole_Roller.jpg
  • primary_1_8_5902.jpg
  • Advanta-Carp-Rods.jpg
  • gtm.js
  • basket-hover.png
  • pattern-header-bg.gif
  • main-logo.png
  • global-sprite.png
  • __utm.gif
  • analytics.js
  • hotjar-124008.js
  • bat.js
  • trackjs.php
  • modules-043c1e6abe660c48857202e419ff9d8a.js
  • track.php
  • Delkim-Promo-Box-jpg.jpg
  • visit-data
  • print.css
  • __utm.gif

Our browser made a total of 68 requests to load all elements on the main page. We found that 84% of them (57 requests) were addressed to the original Lathams-fishing.co.uk, 4% (3 requests) were made to Stats.g.doubleclick.net and 3% (2 requests) were made to Anglingdirect.co.uk. The less responsive or slowest element that took the longest time to load (979 ms) belongs to the original domain Lathams-fishing.co.uk.

Additional info on lathams-fishing.co.uk

Requests

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lathams Fishing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

31

Javascripts

23

Images

10

CSS

2

AJAX

66

All

Possible request optimization

1

Javascripts

23

Images

1

CSS

2

AJAX

39

Optimized

27

All

Poor result

IP address

Lathams-fishing.co.uk uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

lathams-fishing.co.uk

nwac.co.uk

149.86.97.219

DNS records

Type Host Target/ip TTL Other
A

lathams-fishing.co.uk

149.86.97.219 53
NS

lathams-fishing.co.uk

elsa.ns.cloudflare.com 60
NS

lathams-fishing.co.uk

anuj.ns.cloudflare.com 60
SOA

lathams-fishing.co.uk

60 Mname: anuj.ns.cloudflare.com
Rname: dns.cloudflare.com
Serial: 2033466854
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum-ttl: 3600
MX

lathams-fishing.co.uk

lathamsfishing-co-uk01i.mail.protection.outlook.com 60 Pri: 0

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lathams-fishing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lathams-fishing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Lathams-fishing.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 78.8% of all visits is United Kingdom. It’s good for Lathams-fishing.co.uk that their server is also located in United Kingdom, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Lathams Fishing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

lathams-fishing.co.uk

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