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lawnmowersdirect.co.uk screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

lawnmowersdirect.co.uk

Lawn Mowers | Official Dealer for Honda, Stihl + More | Lawnmowers Direct

Page Load Speed

4.3 sec in total

First Response

172 ms

Resources Loaded

3.7 sec

Page Rendered

418 ms

lawnmowersdirect.co.uk screenshot

About Website

Welcome to lawnmowersdirect.co.uk homepage info - get ready to check Lawnmowers Direct best content for United Kingdom right away, or after learning these important things about lawnmowersdirect.co.uk

Lawnmowers Direct stocks an extensive range of lawn mowers, garden tools, and garden machinery. Official stockists for leading brands such as Husqvarna and Bosch. Free UK mainland delivery on garden m...

Visit lawnmowersdirect.co.uk

Key Findings

We analyzed Lawnmowersdirect.co.uk page load time and found that the first response time was 172 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

lawnmowersdirect.co.uk performance score

0

Network Requests Diagram

lawnmowersdirect.co.uk

172 ms

www.lawnmowersdirect.co.uk

891 ms

bootstrap.min.css

547 ms

owl.carousel.css

242 ms

style.css

565 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 64% of them (46 requests) were addressed to the original Lawnmowersdirect.co.uk, 10% (7 requests) were made to Fonts.gstatic.com and 8% (6 requests) were made to Dev.visualwebsiteoptimizer.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Lawnmowersdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 990.1 kB (38%)

Content Size

2.6 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lawnmowersdirect.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-97%

Potential reduce by 313.7 kB

  • Original 322.6 kB
  • After minification 54.4 kB
  • After compression 9.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 268.2 kB, which is 83% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 313.7 kB or 97% of the original size.

Image Optimization

-16%

Potential reduce by 282.1 kB

  • Original 1.8 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Lawnmowers Direct needs image optimization as it can save up to 282.1 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-64%

Potential reduce by 139.4 kB

  • Original 216.5 kB
  • After minification 197.2 kB
  • After compression 77.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 139.4 kB or 64% of the original size.

CSS Optimization

-84%

Potential reduce by 255.0 kB

  • Original 302.8 kB
  • After minification 270.5 kB
  • After compression 47.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lawnmowersdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 255.0 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (57%)

Requests Now

58

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lawnmowers Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lawnmowersdirect.co.uk

lawnmowersdirect.co.uk

172 ms

www.lawnmowersdirect.co.uk

www.lawnmowersdirect.co.uk

891 ms

bootstrap.min.css

bootstrap.min.css

547 ms

owl.carousel.css

owl.carousel.css

242 ms

style.css

style.css

565 ms

responsive.css

responsive.css

329 ms

font-awesome.min.css

font-awesome.min.css

326 ms

captionjs.css

captionjs.css

476 ms

jquery.min.js

jquery.min.js

41 ms

jquery.caption.js

jquery.caption.js

556 ms

jquery.cookie.js

jquery.cookie.js

575 ms

jquery.cookiecuttr.js

jquery.cookiecuttr.js

576 ms

vwo.js

vwo.js

717 ms

sli-rac.1.6.css

sli-rac.1.6.css

62 ms

sli-rac.css

sli-rac.css

452 ms

captionjs.css

captionjs.css

801 ms

set2.css

set2.css

881 ms

bootstrap.min.js

bootstrap.min.js

626 ms

smoothscroll.js

smoothscroll.js

501 ms

retina-1.1.0.min.js

retina-1.1.0.min.js

502 ms

jquery.placeholder.js

jquery.placeholder.js

707 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

818 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

876 ms

owl.carousel.min.js

owl.carousel.min.js

869 ms

jflickrfeed.min.js

jflickrfeed.min.js

897 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

978 ms

jquery.sequence-min.js

jquery.sequence-min.js

1066 ms

jquery.parallax-1.1.3.js

jquery.parallax-1.1.3.js

1056 ms

jquery.appear.js

jquery.appear.js

1104 ms

jquery.nouislider.min.js

jquery.nouislider.min.js

1266 ms

jquery.jscrollpane.min.js

jquery.jscrollpane.min.js

1135 ms

main.js

main.js

1269 ms

sli-rac.config.js

sli-rac.config.js

218 ms

css

css

55 ms

j.php

j.php

21 ms

v.gif

v.gif

6 ms

va-f9423035fc9f0fdad5f7654cfb9df14b.js

va-f9423035fc9f0fdad5f7654cfb9df14b.js

11 ms

opa-949357b71eda375b06a39eb1b86f4730.js

opa-949357b71eda375b06a39eb1b86f4730.js

39 ms

l.gif

l.gif

18 ms

l.gif

l.gif

18 ms

ns.html

ns.html

147 ms

logo-inner.png

logo-inner.png

841 ms

gardening%20gifts%20copy.png

gardening%20gifts%20copy.png

1176 ms

800x800[1][1].jpg

800x800[1][1].jpg

1402 ms

400x400a[1][1][1].jpg

400x400a[1][1][1].jpg

1085 ms

400x400b[1][1].jpg

400x400b[1][1].jpg

1098 ms

400x800[1].jpg

400x800[1].jpg

1369 ms

400x400c2.jpg

400x400c2.jpg

1329 ms

400x400d[1][1].jpg

400x400d[1][1].jpg

1578 ms

800x400[1].jpg

800x400[1].jpg

1820 ms

building.png

building.png

1975 ms

facebook.png

facebook.png

1566 ms

twitter.png

twitter.png

1601 ms

youtube.png

youtube.png

1636 ms

g.png

g.png

1807 ms

gtm.js

gtm.js

163 ms

sprite.png

sprite.png

1786 ms

footer-menu-list-type.png

footer-menu-list-type.png

1822 ms

analytics.js

analytics.js

63 ms

FUDHvzEKSJww3kCxuiAo2A.ttf

FUDHvzEKSJww3kCxuiAo2A.ttf

77 ms

0XxGQsSc1g4rdRdjJKZrNC3USBnSvpkopQaUR-2r7iU.ttf

0XxGQsSc1g4rdRdjJKZrNC3USBnSvpkopQaUR-2r7iU.ttf

113 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1939 ms

TJBgbd7QSbnZkQrnM77kmw.ttf

TJBgbd7QSbnZkQrnM77kmw.ttf

137 ms

5_80veqYtMg_mX_C_gEF_PesZW2xOQ-xsNqO47m55DA.ttf

5_80veqYtMg_mX_C_gEF_PesZW2xOQ-xsNqO47m55DA.ttf

137 ms

Y_TKV6o8WovbUd3m_X9aAA.ttf

Y_TKV6o8WovbUd3m_X9aAA.ttf

135 ms

HqHm7BVC_nzzTui2lzQTDaCWcynf_cDxXwCLxiixG1c.ttf

HqHm7BVC_nzzTui2lzQTDaCWcynf_cDxXwCLxiixG1c.ttf

136 ms

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

137 ms

googlelogo_color_150x54dp.png

googlelogo_color_150x54dp.png

91 ms

collect

collect

59 ms

collect

collect

57 ms

ga-audiences

ga-audiences

17 ms

logo

logo

355 ms

SEO Factors

lawnmowersdirect.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lawnmowersdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Lawnmowersdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lawnmowersdirect.co.uk

Open Graph description is not detected on the main page of Lawnmowers Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: