Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

ldf.co.uk

Business Finance | Flexible Lending Products | White Oak

Page Load Speed

1.9 sec in total

First Response

246 ms

Resources Loaded

1.4 sec

Page Rendered

281 ms

ldf.co.uk screenshot

About Website

Visit ldf.co.uk now to see the best up-to-date Ldf content for United Kingdom and also check out these interesting facts you probably never knew about ldf.co.uk

White Oak is an FCA authorised and regulated lending platform which provides capital to support businesses through its full suite of flexible lending products.

Visit ldf.co.uk

Key Findings

We analyzed Ldf.co.uk page load time and found that the first response time was 246 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

ldf.co.uk performance score

0

Network Requests Diagram

www.ldf.co.uk

246 ms

jquery-1.7.1.js

48 ms

public_common.css

15 ms

layout.min.css

11 ms

LeaseDirectFinance_Feb2016-style.min.css

115 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Ldf.co.uk, 42% (21 requests) were made to Cdn2.hubspot.net and 12% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (632 ms) relates to the external source Cdn2.hubspot.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 545.6 kB (58%)

Content Size

933.0 kB

After Optimization

387.4 kB

In fact, the total size of Ldf.co.uk main page is 933.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 516.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 72.5 kB

  • Original 85.6 kB
  • After minification 76.9 kB
  • After compression 13.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.5 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 3.3 kB

  • Original 166.4 kB
  • After minification 163.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ldf images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 333.4 kB

  • Original 516.3 kB
  • After minification 512.7 kB
  • After compression 182.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 333.4 kB or 65% of the original size.

CSS Optimization

-83%

Potential reduce by 136.4 kB

  • Original 164.6 kB
  • After minification 161.7 kB
  • After compression 28.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ldf.co.uk needs all CSS files to be minified and compressed as it can save up to 136.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (55%)

Requests Now

40

After Optimization

18

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ldf. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

SEO Factors

ldf.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ldf.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ldf.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ldf. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: