Tools & Wizards About Us
lendingtree.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

lendingtree.com

LendingTree: You Win

Page Load Speed

2.4 sec in total

First Response

13 ms

Resources Loaded

1.8 sec

Page Rendered

589 ms

lendingtree.com screenshot

About Website

Welcome to lendingtree.com homepage info - get ready to check Lending Tree best content for United States right away, or after learning these important things about lendingtree.com

LendingTree helps you get the best deal possible on your loans. By providing multiple offers from several lenders, we show your options, you score the win.

Visit lendingtree.com

Key Findings

We analyzed Lendingtree.com page load time and found that the first response time was 13 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

lendingtree.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value2,990 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

lendingtree.com

13 ms

www.lendingtree.com

101 ms

site.1.0.331692.639.css

83 ms

home.index.1.0.331692.639.css

79 ms

home.scrollable.1.0.331692.639.css

80 ms

Our browser made a total of 109 requests to load all elements on the main page. We found that 12% of them (13 requests) were addressed to the original Lendingtree.com, 20% (22 requests) were made to D2x2sf7m5oh99r.cloudfront.net and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (718 ms) relates to the external source Wt.adctrl.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 828.9 kB (59%)

Content Size

1.4 MB

After Optimization

580.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lendingtree.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. CSS take 589.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 58.3 kB

  • Original 74.2 kB
  • After minification 58.4 kB
  • After compression 16.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.8 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.3 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 692 B

  • Original 302.4 kB
  • After minification 301.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lending Tree images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 290.9 kB

  • Original 443.3 kB
  • After minification 441.0 kB
  • After compression 152.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 290.9 kB or 66% of the original size.

CSS Optimization

-81%

Potential reduce by 479.0 kB

  • Original 589.2 kB
  • After minification 588.3 kB
  • After compression 110.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lendingtree.com needs all CSS files to be minified and compressed as it can save up to 479.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 70 (72%)

Requests Now

97

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lending Tree. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lendingtree.com

lendingtree.com

13 ms

www.lendingtree.com

www.lendingtree.com

101 ms

site.1.0.331692.639.css

site.1.0.331692.639.css

83 ms

home.index.1.0.331692.639.css

home.index.1.0.331692.639.css

79 ms

home.scrollable.1.0.331692.639.css

home.scrollable.1.0.331692.639.css

80 ms

home.index.scrollablegreen.1.0.331692.639.css

home.index.scrollablegreen.1.0.331692.639.css

92 ms

shared.lending.1.0.331692.639.css

shared.lending.1.0.331692.639.css

94 ms

tabbedHP2.1.0.331692.639.css

tabbedHP2.1.0.331692.639.css

101 ms

site.framework.1.0.331692.639.js

site.framework.1.0.331692.639.js

101 ms

css

css

137 ms

site.kampyle.1.0.331692.639.css

site.kampyle.1.0.331692.639.css

99 ms

bootstrap.min.js

bootstrap.min.js

89 ms

header.1.0.331692.639.js

header.1.0.331692.639.js

98 ms

site.mc.deferred.1.0.331692.639.js

site.mc.deferred.1.0.331692.639.js

98 ms

home.index.scrollablegreen.1.0.331692.639.js

home.index.scrollablegreen.1.0.331692.639.js

97 ms

shared.uniform.1.0.331692.639.js

shared.uniform.1.0.331692.639.js

131 ms

onlyJqueryWithoutunobtrusive.validation.1.0.331692.639.js

onlyJqueryWithoutunobtrusive.validation.1.0.331692.639.js

132 ms

tabbedHP2.1.0.331692.639.js

tabbedHP2.1.0.331692.639.js

132 ms

8775913.js

8775913.js

259 ms

event

event

72 ms

analytics.min.js

analytics.min.js

381 ms

evergage.min.js

evergage.min.js

100 ms

ltanalytics.min.js

ltanalytics.min.js

19 ms

Lenny-tabbedHP.png

Lenny-tabbedHP.png

25 ms

en-green-corner-low-right.gif

en-green-corner-low-right.gif

40 ms

site-assets-v2.png

site-assets-v2.png

94 ms

carousel_creditcard_bg.jpg

carousel_creditcard_bg.jpg

93 ms

themeall-search-input.png

themeall-search-input.png

74 ms

sprite-homepage-assets.png

sprite-homepage-assets.png

86 ms

social-icons.png

social-icons.png

87 ms

carousel_reversemortgage_bg.jpg

carousel_reversemortgage_bg.jpg

88 ms

carousel_personalloan_bg.jpg

carousel_personalloan_bg.jpg

87 ms

carousel_education_bg.jpg

carousel_education_bg.jpg

120 ms

carousel_autos_bg.jpg

carousel_autos_bg.jpg

120 ms

user-menu

user-menu

60 ms

cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff

cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff

63 ms

DXI1ORHCpsQm3Vp6mXoaTXhCUOGz7vYGh680lGh-uXM.woff

DXI1ORHCpsQm3Vp6mXoaTXhCUOGz7vYGh680lGh-uXM.woff

63 ms

MTP_ySUJH_bn48VBG8sNSnhCUOGz7vYGh680lGh-uXM.woff

MTP_ySUJH_bn48VBG8sNSnhCUOGz7vYGh680lGh-uXM.woff

81 ms

k3k702ZOKiLJc3WVjuplzHhCUOGz7vYGh680lGh-uXM.woff

k3k702ZOKiLJc3WVjuplzHhCUOGz7vYGh680lGh-uXM.woff

80 ms

lt.woff

lt.woff

40 ms

user-menu

user-menu

50 ms

twreceiver

twreceiver

184 ms

header.1.0.331692.639.js

header.1.0.331692.639.js

21 ms

multi-product-blue-banner.jpg

multi-product-blue-banner.jpg

32 ms

header.1.0.331692.639.js

header.1.0.331692.639.js

7 ms

user-menu

user-menu

11 ms

p

p

505 ms

analytics.js

analytics.js

104 ms

omniture.min.js

omniture.min.js

119 ms

gtm.js

gtm.js

78 ms

t

t

651 ms

event

event

25 ms

msreceiver

msreceiver

25 ms

406 ms

dis.aspx

dis.aspx

133 ms

wt2-lt.js

wt2-lt.js

718 ms

fbevents.js

fbevents.js

137 ms

universal.html

universal.html

218 ms

556 ms

activityi;src=4121016;type=count291;cat=lendi479;ord=e51b8eb4-f17d-44a5-822c-5ef50182dd29;~oref=https%3A%2F%2Fwww.lendingtree.com%2F

activityi;src=4121016;type=count291;cat=lendi479;ord=e51b8eb4-f17d-44a5-822c-5ef50182dd29;~oref=https%3A%2F%2Fwww.lendingtree.com%2F

178 ms

9184.js

9184.js

102 ms

collect

collect

36 ms

collect

collect

178 ms

s

s

182 ms

dis.aspx

dis.aspx

301 ms

u

u

160 ms

156 ms

s47952557185199

s47952557185199

84 ms

spp.pl

spp.pl

187 ms

activity;src=3829894;type=invmedia;cat=dcf4wnyl;ord=6093522971495.986

activity;src=3829894;type=invmedia;cat=dcf4wnyl;ord=6093522971495.986

149 ms

lb

lb

106 ms

universal.html

universal.html

81 ms

pixel

pixel

142 ms

lb

lb

102 ms

spp.pl

spp.pl

187 ms

lendingtree-sprite.png

lendingtree-sprite.png

53 ms

s47810462573543

s47810462573543

27 ms

pixel

pixel

109 ms

60

60

133 ms

spp.pl

spp.pl

117 ms

83 ms

18916-133989-3840-0

18916-133989-3840-0

17 ms

27252-201408-3840-0

27252-201408-3840-0

17 ms

CriteoAudience;dc_seg=21551410;ord=4070615f-6f9d-48a7-a843-450cf190ad8c

CriteoAudience;dc_seg=21551410;ord=4070615f-6f9d-48a7-a843-450cf190ad8c

210 ms

create.php

create.php

176 ms

123

123

205 ms

243 ms

sync

sync

174 ms

ad

ad

228 ms

rtset

rtset

216 ms

Pug

Pug

206 ms

sync

sync

221 ms

rum

rum

210 ms

u.php

u.php

117 ms

pixel

pixel

203 ms

132 ms

px

px

14 ms

362338.gif

362338.gif

36 ms

create.php

create.php

48 ms

match

match

39 ms

set

set

37 ms

cookiematch.aspx

cookiematch.aspx

26 ms

tap.php

tap.php

13 ms

mapuser

mapuser

10 ms

rum

rum

32 ms

tap.php

tap.php

5 ms

397596.gif

397596.gif

5 ms

tap.php

tap.php

15 ms

appnexus

appnexus

9 ms

Accessibility Review

lendingtree.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

lendingtree.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

lendingtree.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lendingtree.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Lendingtree.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lendingtree.com

Open Graph description is not detected on the main page of Lending Tree. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: