Tools & Wizards About Us
lifeisgood.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

lifeisgood.com

Life is Good®: Shop the Official Company Website

Page Load Speed

2.1 sec in total

First Response

199 ms

Resources Loaded

1.5 sec

Page Rendered

448 ms

lifeisgood.com screenshot

About Website

Visit lifeisgood.com now to see the best up-to-date Life Is Good content for United States and also check out these interesting facts you probably never knew about lifeisgood.com

Free Shipping on all U.S. orders. Shop the Original Positive Lifestyle brand for t-shirts, hoodies, hats, sleepwear, accessories, and more. Your purchase has a purpose - 10% of net profits are donated...

Visit lifeisgood.com

Key Findings

We analyzed Lifeisgood.com page load time and found that the first response time was 199 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

lifeisgood.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value19.9 s

0/100

25%

SI (Speed Index)

Value20.1 s

0/100

10%

TBT (Total Blocking Time)

Value2,140 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value46.7 s

0/100

10%

Network Requests Diagram

www.lifeisgood.com

199 ms

jquery-ui.min.css

32 ms

font-awesome.min.css

10 ms

dwac-14.8.js

33 ms

style.min.css

55 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Lifeisgood.com, 36% (23 requests) were made to Demandware.edgesuite.net and 6% (4 requests) were made to Scontent.cdninstagram.com. The less responsive or slowest element that took the longest time to load (549 ms) relates to the external source Scontent.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (41%)

Content Size

3.1 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lifeisgood.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 33.8 kB

  • Original 46.0 kB
  • After minification 42.5 kB
  • After compression 12.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.8 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 15.0 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Life Is Good images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 935.7 kB

  • Original 1.4 MB
  • After minification 1.4 MB
  • After compression 449.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 935.7 kB or 68% of the original size.

CSS Optimization

-82%

Potential reduce by 289.9 kB

  • Original 354.9 kB
  • After minification 354.5 kB
  • After compression 65.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lifeisgood.com needs all CSS files to be minified and compressed as it can save up to 289.9 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 33 (58%)

Requests Now

57

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Life Is Good. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.lifeisgood.com

www.lifeisgood.com

199 ms

jquery-ui.min.css

jquery-ui.min.css

32 ms

font-awesome.min.css

font-awesome.min.css

10 ms

dwac-14.8.js

dwac-14.8.js

33 ms

style.min.css

style.min.css

55 ms

jquery.responseImageMap.js

jquery.responseImageMap.js

99 ms

jquery.min.js

jquery.min.js

168 ms

jquery-2.1.1.min.js

jquery-2.1.1.min.js

50 ms

jquery-ui.min.js

jquery-ui.min.js

85 ms

es5-shim.min.js

es5-shim.min.js

84 ms

jquery.flexslider.js

jquery.flexslider.js

49 ms

jquery.unveil.js

jquery.unveil.js

48 ms

jquery.validate.min.js

jquery.validate.min.js

48 ms

jquery.zoom.min.js

jquery.zoom.min.js

83 ms

233514506.js

233514506.js

243 ms

js

js

246 ms

app.min.js

app.min.js

82 ms

dwanalytics.js

dwanalytics.js

82 ms

gretel.min.js

gretel.min.js

93 ms

analytics.js

analytics.js

61 ms

lifeisgood_logo_yellow_circle.svg

lifeisgood_logo_yellow_circle.svg

23 ms

StreetArt_Hero_1500x600.jpg

StreetArt_Hero_1500x600.jpg

32 ms

StreetArt-400x400.jpg

StreetArt-400x400.jpg

25 ms

HOME-stPatricksDay-800x800.jpg

HOME-stPatricksDay-800x800.jpg

30 ms

H2_MasonGWP_400x400.jpg

H2_MasonGWP_400x400.jpg

21 ms

Book-400x400.jpg

Book-400x400.jpg

23 ms

KF_600x338.jpg

KF_600x338.jpg

26 ms

02212016-Marketing.jpg

02212016-Marketing.jpg

27 ms

Spring16_Women_CategoryImages.jpg

Spring16_Women_CategoryImages.jpg

26 ms

Spring16_Men_CategoryImages.jpg

Spring16_Men_CategoryImages.jpg

25 ms

Spring16_Kids_CategoryImages.jpg

Spring16_Kids_CategoryImages.jpg

29 ms

Spring16_HomePet_CategoryImages.jpg

Spring16_HomePet_CategoryImages.jpg

30 ms

Glober_Regular-webfont.woff

Glober_Regular-webfont.woff

165 ms

Glober_SemiBold-webfont.woff

Glober_SemiBold-webfont.woff

166 ms

Glober_Bold-webfont.woff

Glober_Bold-webfont.woff

163 ms

Glober_Heavy-webfont.woff

Glober_Heavy-webfont.woff

164 ms

ec.js

ec.js

114 ms

linkid.js

linkid.js

115 ms

recent

recent

367 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

59 ms

gtm.js

gtm.js

72 ms

collect

collect

24 ms

collect

collect

92 ms

event

event

35 ms

787s3v5141.js

787s3v5141.js

10 ms

conversion_async.js

conversion_async.js

21 ms

oct.js

oct.js

6 ms

fbds.js

fbds.js

142 ms

tracker.js

tracker.js

80 ms

ld.js

ld.js

28 ms

adsct

adsct

82 ms

adsct

adsct

45 ms

tp

tp

18 ms

43 ms

30 ms

event

event

31 ms

96 ms

12716827_963420243746806_1502016751_n.jpg

12716827_963420243746806_1502016751_n.jpg

284 ms

12716977_141934902861973_1975825148_n.jpg

12716977_141934902861973_1975825148_n.jpg

415 ms

12728389_1661567790772456_721114740_n.jpg

12728389_1661567790772456_721114740_n.jpg

549 ms

12748222_230610743948549_1540769705_n.jpg

12748222_230610743948549_1540769705_n.jpg

549 ms

__Analytics-Tracking

__Analytics-Tracking

35 ms

dis.aspx

dis.aspx

71 ms

21 ms

Accessibility Review

lifeisgood.com accessibility score

93

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

lifeisgood.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

lifeisgood.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lifeisgood.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lifeisgood.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lifeisgood.com

Open Graph description is not detected on the main page of Life Is Good. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: