Report Summary

  • 19

    Performance

    Renders faster than
    35% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

lindt.co.uk

Lindt: Pioneers in Chocolate | Lindt Shop UK

Page Load Speed

3.6 sec in total

First Response

384 ms

Resources Loaded

2.7 sec

Page Rendered

554 ms

lindt.co.uk screenshot

About Website

Welcome to lindt.co.uk homepage info - get ready to check Lindt best content for United Kingdom right away, or after learning these important things about lindt.co.uk

Discover the world of chocolate with Lindt & Sprungli; find our entire range of chocolates, recipes, news and UK events at the world of Lindt.

Visit lindt.co.uk

Key Findings

We analyzed Lindt.co.uk page load time and found that the first response time was 384 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

lindt.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value6,520 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.121

84/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

lindt.co.uk

384 ms

www.lindt.co.uk

305 ms

css

23 ms

merged-f52629415436191a903724b25d3d33fc-5ac1cf49ac4ecb33c73c63ef4d095c54.css

254 ms

pinit.js

6 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 63% of them (59 requests) were addressed to the original Lindt.co.uk, 3% (3 requests) were made to Google-analytics.com and 3% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Lindt.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 991.1 kB (24%)

Content Size

4.2 MB

After Optimization

3.2 MB

In fact, the total size of Lindt.co.uk main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 101.7 kB

  • Original 128.6 kB
  • After minification 124.9 kB
  • After compression 26.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.7 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 94.5 kB

  • Original 3.0 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lindt images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 653.6 kB

  • Original 893.2 kB
  • After minification 841.5 kB
  • After compression 239.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 653.6 kB or 73% of the original size.

CSS Optimization

-80%

Potential reduce by 141.3 kB

  • Original 177.6 kB
  • After minification 174.4 kB
  • After compression 36.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lindt.co.uk needs all CSS files to be minified and compressed as it can save up to 141.3 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (33%)

Requests Now

85

After Optimization

57

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lindt. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

lindt.co.uk accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

lindt.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

lindt.co.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lindt.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lindt.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Lindt. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: