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lipmate.co.uk screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    28% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 85% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

lipmate.co.uk

Lip Balm, Lip Care by Lipmate | Lip Balm Made in Britain

Page Load Speed

8.4 sec in total

First Response

265 ms

Resources Loaded

5.6 sec

Page Rendered

2.6 sec

lipmate.co.uk screenshot

About Website

Welcome to lipmate.co.uk homepage info - get ready to check Lipmate best content right away, or after learning these important things about lipmate.co.uk

Lipmate lip balm is made in Britain and moisturises your lips it also provides SPF protection from the sun all year round.

Visit lipmate.co.uk

Key Findings

We analyzed Lipmate.co.uk page load time and found that the first response time was 265 ms and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

lipmate.co.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.9 s

0/100

25%

SI (Speed Index)

Value14.9 s

1/100

10%

TBT (Total Blocking Time)

Value7,010 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value19.8 s

2/100

10%

Network Requests Diagram

lipmate.co.uk

265 ms

www.lipmate.co.uk

1114 ms

wp-emoji-release.min.1649759184.js

124 ms

style-blocks.build.1665098262.css

238 ms

style.1614858707.css

400 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 81% of them (64 requests) were addressed to the original Lipmate.co.uk, 6% (5 requests) were made to Use.typekit.net and 3% (2 requests) were made to Assets.pinterest.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Lipmate.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 354.1 kB (20%)

Content Size

1.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lipmate.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 114.6 kB

  • Original 142.1 kB
  • After minification 140.5 kB
  • After compression 27.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.6 kB or 81% of the original size.

Image Optimization

-16%

Potential reduce by 234.3 kB

  • Original 1.5 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Lipmate needs image optimization as it can save up to 234.3 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 420 B

  • Original 80.2 kB
  • After minification 80.2 kB
  • After compression 79.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 4.9 kB

  • Original 106.3 kB
  • After minification 106.3 kB
  • After compression 101.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lipmate.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (68%)

Requests Now

71

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lipmate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lipmate.co.uk

lipmate.co.uk

265 ms

www.lipmate.co.uk

www.lipmate.co.uk

1114 ms

wp-emoji-release.min.1649759184.js

wp-emoji-release.min.1649759184.js

124 ms

style-blocks.build.1665098262.css

style-blocks.build.1665098262.css

238 ms

style.1614858707.css

style.1614858707.css

400 ms

style.min.1657667884.css

style.min.1657667884.css

325 ms

wc-blocks-vendors-style.1664234324.css

wc-blocks-vendors-style.1664234324.css

314 ms

wc-blocks-style.1664234324.css

wc-blocks-style.1664234324.css

423 ms

style.1461836436.css

style.1461836436.css

299 ms

tooltipster.1461836436.css

tooltipster.1461836436.css

328 ms

wpmenucart-icons.min.1664925461.css

wpmenucart-icons.min.1664925461.css

447 ms

wpmenucart-main.min.1664925461.css

wpmenucart-main.min.1664925461.css

448 ms

woocommerce-layout.1664234322.css

woocommerce-layout.1664234322.css

432 ms

woocommerce.1664234322.css

woocommerce.1664234322.css

448 ms

css

css

131 ms

style.1659050282.css

style.1659050282.css

478 ms

formreset.min.1663888841.css

formreset.min.1663888841.css

497 ms

formsmain.min.1663888841.css

formsmain.min.1663888841.css

587 ms

readyclass.min.1663888841.css

readyclass.min.1663888841.css

491 ms

browsers.min.1663888841.css

browsers.min.1663888841.css

501 ms

shiftnav.min.1593601140.css

shiftnav.min.1593601140.css

514 ms

font-awesome.min.1593601136.css

font-awesome.min.1593601136.css

595 ms

blue.1593601140.css

blue.1593601140.css

572 ms

jquery.min.1615408644.js

jquery.min.1615408644.js

682 ms

jquery-migrate.min.1605710166.js

jquery-migrate.min.1605710166.js

623 ms

jquery.tooltipster.1461836436.js

jquery.tooltipster.1461836436.js

622 ms

jquery.json.min.1663888841.js

jquery.json.min.1663888841.js

800 ms

gravityforms.min.1663888841.js

gravityforms.min.1663888841.js

877 ms

js

js

133 ms

hga8zaf.css

hga8zaf.css

199 ms

c7184f4475.js

c7184f4475.js

167 ms

pinit.js

pinit.js

129 ms

wpmenucart.min.1664925461.js

wpmenucart.min.1664925461.js

846 ms

jquery.blockUI.min.1664234322.js

jquery.blockUI.min.1664234322.js

847 ms

js.cookie.min.1664234323.js

js.cookie.min.1664234323.js

882 ms

woocommerce.min.1664234322.js

woocommerce.min.1664234322.js

889 ms

cart-fragments.min.1664234322.js

cart-fragments.min.1664234322.js

881 ms

dismiss.1665098262.js

dismiss.1665098262.js

899 ms

regenerator-runtime.min.1649694870.js

regenerator-runtime.min.1649694870.js

897 ms

wp-polyfill.min.1649694870.js

wp-polyfill.min.1649694870.js

905 ms

dom-ready.min.1649694870.js

dom-ready.min.1649694870.js

908 ms

hooks.min.1649694870.js

hooks.min.1649694870.js

973 ms

i18n.min.1649792568.js

i18n.min.1649792568.js

974 ms

a11y.min.1649694870.js

a11y.min.1649694870.js

938 ms

placeholders.jquery.min.1663888841.js

placeholders.jquery.min.1663888841.js

822 ms

shiftnav.min.1593601134.js

shiftnav.min.1593601134.js

775 ms

p.css

p.css

220 ms

analytics.js

analytics.js

294 ms

fbevents.js

fbevents.js

476 ms

lipmate-sml.png

lipmate-sml.png

458 ms

vegan-logo-white.png

vegan-logo-white.png

456 ms

paraben-logo.png

paraben-logo.png

456 ms

Made-in-Britain-1.png

Made-in-Britain-1.png

455 ms

lipbalm-range-1024x427.png

lipbalm-range-1024x427.png

1568 ms

lipmate-blk.png

lipmate-blk.png

454 ms

original-lipbalm-1.jpg

original-lipbalm-1.jpg

459 ms

sensative-lipbalm.jpg

sensative-lipbalm.jpg

457 ms

medicated-lipbalm.jpg

medicated-lipbalm.jpg

458 ms

menthol-lipbalm.jpg

menthol-lipbalm.jpg

522 ms

new-spf50-lipbalm.jpg

new-spf50-lipbalm.jpg

523 ms

strawberry-lipbalm.jpg

strawberry-lipbalm.jpg

524 ms

winter-pack.png

winter-pack.png

1565 ms

summer-pack.png

summer-pack.png

1564 ms

bag-essentials.png

bag-essentials.png

1409 ms

lipmate.png

lipmate.png

1174 ms

girl-on-phone.png

girl-on-phone.png

1271 ms

PACK-OF-10.png

PACK-OF-10.png

1191 ms

PACK-OF-5.png

PACK-OF-5.png

1328 ms

WPMenuCart.woff

WPMenuCart.woff

1328 ms

pinit_main.js

pinit_main.js

705 ms

d

d

731 ms

d

d

715 ms

d

d

731 ms

d

d

732 ms

www.lipmate.co.uk

www.lipmate.co.uk

1311 ms

collect

collect

210 ms

1923176951027492

1923176951027492

234 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

417 ms

woocommerce-smallscreen.1664234322.css

woocommerce-smallscreen.1664234322.css

113 ms

Accessibility Review

lipmate.co.uk accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

lipmate.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

lipmate.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lipmate.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lipmate.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lipmate.co.uk

Open Graph data is detected on the main page of Lipmate. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: