Tools & Wizards About Us
loft.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

loft.com

Loft : Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters

Page Load Speed

3.6 sec in total

First Response

240 ms

Resources Loaded

2 sec

Page Rendered

1.3 sec

loft.com screenshot

About Website

Visit loft.com now to see the best up-to-date Loft content for United States and also check out these interesting facts you probably never knew about loft.com

Flattering dresses and skirts, perfect-fitting pants, beautiful blouses, and more. Feminine. Modern

Visit loft.com

Key Findings

We analyzed Loft.com page load time and found that the first response time was 240 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

loft.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

58/100

10%

LCP (Largest Contentful Paint)

Value27.5 s

0/100

25%

SI (Speed Index)

Value24.7 s

0/100

10%

TBT (Total Blocking Time)

Value8,660 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.111

87/100

15%

TTI (Time to Interactive)

Value43.1 s

0/100

10%

Network Requests Diagram

www.loft.com

240 ms

global.css

88 ms

launch-9a73d60ee7dc.min.js

268 ms

api.js

62 ms

bfx.js

163 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 26% of them (24 requests) were addressed to the original Loft.com, 38% (35 requests) were made to Anninc.scene7.com and 4% (4 requests) were made to Depot.prd.borderfree.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Anninc.scene7.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 648.8 kB (22%)

Content Size

3.0 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Loft.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 175.1 kB

  • Original 222.2 kB
  • After minification 221.5 kB
  • After compression 47.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 175.1 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 20.4 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Loft images are well optimized though.

JavaScript Optimization

-31%

Potential reduce by 453.1 kB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 1.0 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 453.1 kB or 31% of the original size.

CSS Optimization

-0%

Potential reduce by 127 B

  • Original 134.1 kB
  • After minification 134.1 kB
  • After compression 134.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loft.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (50%)

Requests Now

86

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Loft. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.loft.com

www.loft.com

240 ms

global.css

global.css

88 ms

launch-9a73d60ee7dc.min.js

launch-9a73d60ee7dc.min.js

268 ms

api.js

api.js

62 ms

bfx.js

bfx.js

163 ms

init.js

init.js

66 ms

main.js

main.js

64 ms

lazyload.js

lazyload.js

52 ms

dw_cart.js

dw_cart.js

61 ms

walletCart.css

walletCart.css

63 ms

updated-HP-v3.css

updated-HP-v3.css

148 ms

g3.loft.hp_template.min_V6.js

g3.loft.hp_template.min_V6.js

63 ms

productTile.js

productTile.js

146 ms

dea6kas.css

dea6kas.css

51 ms

classic.release.js

classic.release.js

69 ms

loader.js

loader.js

658 ms

JsBarcode.code128.min.js

JsBarcode.code128.min.js

51 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

145 ms

dwac-21.7.js

dwac-21.7.js

68 ms

gretel.min.js

gretel.min.js

51 ms

main.min.js

main.min.js

245 ms

04_22_24_newarrivals_slot_1

04_22_24_newarrivals_slot_1

726 ms

04_22_24_dresses_slot_1

04_22_24_dresses_slot_1

310 ms

04_22_24_dresses_slot_2

04_22_24_dresses_slot_2

762 ms

04_22_24_accessories_slot_1

04_22_24_accessories_slot_1

675 ms

04_22_24_accessories_slot_2

04_22_24_accessories_slot_2

306 ms

04_22_24_petites_slot_1

04_22_24_petites_slot_1

306 ms

04_05_24_louandgrey_slot_1

04_05_24_louandgrey_slot_1

430 ms

04_05_24_louandgrey_slot_2

04_05_24_louandgrey_slot_2

431 ms

04_22_24_styling_slot_1

04_22_24_styling_slot_1

706 ms

04_22_24_styling_slot_2

04_22_24_styling_slot_2

449 ms

m_04_22_24_getaway_hamburger_u

m_04_22_24_getaway_hamburger_u

449 ms

m_05_18_24_a1_u

m_05_18_24_a1_u

525 ms

05_09_24_cat_a_newarrivals

05_09_24_cat_a_newarrivals

565 ms

04_22_24_cat_b_tops

04_22_24_cat_b_tops

880 ms

05_09_24_cat_c_dresses

05_09_24_cat_c_dresses

568 ms

04_22_24_cat_d_shorts

04_22_24_cat_d_shorts

945 ms

05_09_24_cat_e_pants

05_09_24_cat_e_pants

674 ms

05_09_24_cat_f_louandgrey

05_09_24_cat_f_louandgrey

701 ms

05_09_24_2l_a2_shorts

05_09_24_2l_a2_shorts

1236 ms

05_09_24_2m_a3_summerpants

05_09_24_2m_a3_summerpants

725 ms

05_09_24_2r_a4_dresses

05_09_24_2r_a4_dresses

1291 ms

05_09_24_3l_a5_getawayshop

05_09_24_3l_a5_getawayshop

1112 ms

04_22_24_4l_a6_tile

04_22_24_4l_a6_tile

1329 ms

05_09_24_3r_a7_matchingsets

05_09_24_3r_a7_matchingsets

891 ms

071223_charity_logo.style_rewards

071223_charity_logo.style_rewards

970 ms

04_22_24_poshpeanut_logo_charitablehub_bar_slot_2

04_22_24_poshpeanut_logo_charitablehub_bar_slot_2

1374 ms

HP_CharityBar_DonorsChoose_Black_Logo

HP_CharityBar_DonorsChoose_Black_Logo

1079 ms

042924_HP_CharityBar_CreatorClub

042924_HP_CharityBar_CreatorClub

1471 ms

BRANDED_CREDITCARD_LOFT

BRANDED_CREDITCARD_LOFT

1137 ms

BRANDED_MCCREDITCARD_LOFT

BRANDED_MCCREDITCARD_LOFT

1529 ms

facebook3

facebook3

1611 ms

tiktok3

tiktok3

1312 ms

pinterest3

pinterest3

1330 ms

instagram3

instagram3

1350 ms

privacyoptions29x14

privacyoptions29x14

1345 ms

green-dot-indicator.svg

green-dot-indicator.svg

261 ms

customicons-sprite.svg

customicons-sprite.svg

271 ms

user-icon-sidebar.svg

user-icon-sidebar.svg

265 ms

signup-reward.jpg

signup-reward.jpg

266 ms

styleRewards.svg

styleRewards.svg

261 ms

styleHeart.svg

styleHeart.svg

265 ms

promo-offer.svg

promo-offer.svg

301 ms

logo.svg

logo.svg

298 ms

heart.svg

heart.svg

302 ms

cart-icon.svg

cart-icon.svg

300 ms

down-arrow-black.svg

down-arrow-black.svg

305 ms

search.svg

search.svg

319 ms

recaptcha__en.js

recaptcha__en.js

367 ms

reflektion.js

reflektion.js

319 ms

unified.sdk.js

unified.sdk.js

419 ms

site.min.js

site.min.js

289 ms

ie8.js

ie8.js

214 ms

create

create

289 ms

country

country

210 ms

config

config

228 ms

Knockout-48.otf

Knockout-48.otf

200 ms

OtAutoBlock.js

OtAutoBlock.js

169 ms

otSDKStub.js

otSDKStub.js

188 ms

p.css

p.css

110 ms

an

an

123 ms

rfk.css

rfk.css

136 ms

jquery-1.11.0.js

jquery-1.11.0.js

78 ms

util1.html

util1.html

54 ms

1d420468-0ff5-4493-82ac-25a817dcfc21.json

1d420468-0ff5-4493-82ac-25a817dcfc21.json

83 ms

create

create

166 ms

location

location

102 ms

d

d

98 ms

d

d

98 ms

contextChooser_bar.css

contextChooser_bar.css

28 ms

US.gif

US.gif

17 ms

Accessibility Review

loft.com accessibility score

69

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

loft.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

loft.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loft.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Loft.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

loft.com

Open Graph description is not detected on the main page of Loft. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: