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londonedge.com screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

londonedge.com

LondonEdge 2022 | Authentic Lifestyle Fashion Trade Shows for exhibitors and buyers

Page Load Speed

5.5 sec in total

First Response

210 ms

Resources Loaded

4.7 sec

Page Rendered

597 ms

londonedge.com screenshot

About Website

Welcome to londonedge.com homepage info - get ready to check London Edge best content for United Kingdom right away, or after learning these important things about londonedge.com

LondonEdge is the ultimate international creative lifestyle fashion trade show held at the Business Design Centre, London.

Visit londonedge.com

Key Findings

We analyzed Londonedge.com page load time and found that the first response time was 210 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

londonedge.com performance score

0

Network Requests Diagram

londonedge.com

210 ms

www.londonedge.com

651 ms

base.css

16 ms

IP_Master_PT_RTL.master.css

138 ms

lifestyle-tradeshow.css

227 ms

Our browser made a total of 135 requests to load all elements on the main page. We found that 3% of them (4 requests) were addressed to the original Londonedge.com, 78% (105 requests) were made to Images7.design-editor.com and 4% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Images7.design-editor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (27%)

Content Size

6.8 MB

After Optimization

4.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Londonedge.com main page is 6.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 5.1 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 563.4 kB

  • Original 610.9 kB
  • After minification 603.8 kB
  • After compression 47.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 563.4 kB or 92% of the original size.

Image Optimization

-9%

Potential reduce by 441.3 kB

  • Original 5.1 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. London Edge images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 278.7 kB

  • Original 418.3 kB
  • After minification 342.2 kB
  • After compression 139.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 278.7 kB or 67% of the original size.

CSS Optimization

-89%

Potential reduce by 584.9 kB

  • Original 660.0 kB
  • After minification 654.7 kB
  • After compression 75.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Londonedge.com needs all CSS files to be minified and compressed as it can save up to 584.9 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (20%)

Requests Now

124

After Optimization

99

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 124 CSS, Javascripts, AJAX and image requests in order to completely render the main page of London Edge. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

londonedge.com

londonedge.com

210 ms

www.londonedge.com

www.londonedge.com

651 ms

base.css

base.css

16 ms

IP_Master_PT_RTL.master.css

IP_Master_PT_RTL.master.css

138 ms

lifestyle-tradeshow.css

lifestyle-tradeshow.css

227 ms

css

css

27 ms

css

css

43 ms

jquery-1.7.2.min.js

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7 ms

main.css

main.css

13 ms

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1258 ms

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1358 ms

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1393 ms

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1233 ms

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1100 ms

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1752 ms

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1143 ms

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1119 ms

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1095 ms

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1065 ms

SEO Factors

londonedge.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Londonedge.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Londonedge.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

londonedge.com

Open Graph description is not detected on the main page of London Edge. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: