Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

loyaltymarketing.ru

Маркетинг лояльности - правильный подход к анализу

Page Load Speed

3.6 sec in total

First Response

578 ms

Resources Loaded

2.9 sec

Page Rendered

170 ms

loyaltymarketing.ru screenshot

About Website

Click here to check amazing Loyaltymarketing content for Russia. Otherwise, check out these important facts you probably never knew about loyaltymarketing.ru

заказать программу маркетинг лояльности - правильный подход к анализу недорого

Visit loyaltymarketing.ru

Key Findings

We analyzed Loyaltymarketing.ru page load time and found that the first response time was 578 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

loyaltymarketing.ru performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.8 s

100/100

10%

LCP (Largest Contentful Paint)

Value0.8 s

100/100

25%

SI (Speed Index)

Value1.4 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value0.8 s

100/100

10%

Network Requests Diagram

loyaltymarketing.ru

578 ms

style.css

148 ms

logo-4.jpg

268 ms

tel-01.jpg

267 ms

marketing.png

2300 ms

Our browser made a total of 5 requests to load all elements on the main page. We found that all of those requests were addressed to Loyaltymarketing.ru and no external sources were called. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Loyaltymarketing.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 165.6 kB (21%)

Content Size

770.8 kB

After Optimization

605.2 kB

In fact, the total size of Loyaltymarketing.ru main page is 770.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 763.3 kB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 4.5 kB

  • Original 6.9 kB
  • After minification 6.8 kB
  • After compression 2.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.5 kB or 65% of the original size.

Image Optimization

-21%

Potential reduce by 161.1 kB

  • Original 763.3 kB
  • After minification 602.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Loyaltymarketing needs image optimization as it can save up to 161.1 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

CSS Optimization

-12%

Potential reduce by 73 B

  • Original 619 B
  • After minification 619 B
  • After compression 546 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loyaltymarketing.ru needs all CSS files to be minified and compressed as it can save up to 73 B or 12% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

4

After Optimization

4

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Loyaltymarketing. According to our analytics all requests are already optimized.

Accessibility Review

loyaltymarketing.ru accessibility score

66

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

loyaltymarketing.ru best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

loyaltymarketing.ru SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loyaltymarketing.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Loyaltymarketing.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Loyaltymarketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: