Report Summary

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    Best Practices

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Интернет-магазин профессиональной косметики M-Cosmetics - официальный дистрибьютор

Page Load Speed

20.7 sec in total

First Response

1.5 sec

Resources Loaded

18.4 sec

Page Rendered

779 ms screenshot

About Website

Visit now to see the best up-to-date Estel M Cosmetica content for Russia and also check out these interesting facts you probably never knew about

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Key Findings

We analyzed page load time and found that the first response time was 1.5 sec and then it took 19.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

1523 ms


447 ms


1087 ms


1046 ms


1042 ms

Our browser made a total of 239 requests to load all elements on the main page. We found that 74% of them (178 requests) were addressed to the original, 8% (20 requests) were made to and 3% (7 requests) were made to The less responsive or slowest element that took the longest time to load (5.9 sec) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 770.1 kB (41%)

Content Size

1.9 MB

After Optimization

1.1 MB

In fact, the total size of main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 837.4 kB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 225.1 kB

  • Original 305.0 kB
  • After minification 262.0 kB
  • After compression 79.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 43.0 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 225.1 kB or 74% of the original size.

Image Optimization


Potential reduce by 52.9 kB

  • Original 837.4 kB
  • After minification 784.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Estel M Cosmetica images are well optimized though.

JavaScript Optimization


Potential reduce by 243.1 kB

  • Original 440.9 kB
  • After minification 422.3 kB
  • After compression 197.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 243.1 kB or 55% of the original size.

CSS Optimization


Potential reduce by 248.9 kB

  • Original 306.4 kB
  • After minification 302.4 kB
  • After compression 57.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 248.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 167 (73%)

Requests Now


After Optimization


The browser has sent 228 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Estel M Cosmetica. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 96 to 1 for JavaScripts and from 49 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Estel M Cosmetica. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: