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madamalexander.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

madamalexander.com

Baby Dolls | Collectible Dolls | Madame Alexander Doll Company

Page Load Speed

4.7 sec in total

First Response

46 ms

Resources Loaded

3.1 sec

Page Rendered

1.5 sec

madamalexander.com screenshot

About Website

Welcome to madamalexander.com homepage info - get ready to check Madam Alexander best content right away, or after learning these important things about madamalexander.com

Baby dolls created for children age 0-3+ to play with and love. Collectible dolls, for all ages, range from storybook characters to literary favorites.

Visit madamalexander.com

Key Findings

We analyzed Madamalexander.com page load time and found that the first response time was 46 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

madamalexander.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value73.2 s

0/100

25%

SI (Speed Index)

Value36.4 s

0/100

10%

TBT (Total Blocking Time)

Value11,210 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.322

36/100

15%

TTI (Time to Interactive)

Value73.5 s

0/100

10%

Network Requests Diagram

madamalexander.com

46 ms

madamealexander.com

315 ms

calendar.css

38 ms

customwidget.css

28 ms

lightbox.css

36 ms

Our browser made a total of 233 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Madamalexander.com, 89% (208 requests) were made to Madamealexander.com and 3% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (891 ms) relates to the external source Madamealexander.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 434.2 kB (3%)

Content Size

16.3 MB

After Optimization

15.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madamalexander.com main page is 16.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 15.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 296.0 kB

  • Original 354.4 kB
  • After minification 351.2 kB
  • After compression 58.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 296.0 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 1 B

  • Original 15.0 MB
  • After minification 15.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Madam Alexander images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 134.3 kB

  • Original 688.9 kB
  • After minification 682.8 kB
  • After compression 554.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 134.3 kB or 19% of the original size.

CSS Optimization

-1%

Potential reduce by 3.9 kB

  • Original 260.5 kB
  • After minification 260.5 kB
  • After compression 256.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madamalexander.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 152 (70%)

Requests Now

216

After Optimization

64

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 216 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madam Alexander. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 129 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

madamalexander.com

madamalexander.com

46 ms

madamealexander.com

madamealexander.com

315 ms

calendar.css

calendar.css

38 ms

customwidget.css

customwidget.css

28 ms

lightbox.css

lightbox.css

36 ms

font-awesome.min.css

font-awesome.min.css

38 ms

mpBlogIcon.css

mpBlogIcon.css

34 ms

styles-m.css

styles-m.css

63 ms

form-builder.css

form-builder.css

53 ms

form-render.css

form-render.css

50 ms

tooltipster.min.css

tooltipster.min.css

48 ms

searchsuiteautocomplete.css

searchsuiteautocomplete.css

48 ms

location-styles.css

location-styles.css

58 ms

styles.css

styles.css

91 ms

amslick.min.css

amslick.min.css

92 ms

styles-l.css

styles-l.css

94 ms

bhp4lqv.css

bhp4lqv.css

113 ms

genericons-neue.css

genericons-neue.css

602 ms

require.js

require.js

101 ms

mixins.js

mixins.js

91 ms

requirejs-config.js

requirejs-config.js

102 ms

lightbox-2.js

lightbox-2.js

101 ms

markerClusterer.js

markerClusterer.js

102 ms

autocomplete.js

autocomplete.js

102 ms

js

js

100 ms

382cbc9e8273bd55832933da6.js

382cbc9e8273bd55832933da6.js

291 ms

email-decode.min.js

email-decode.min.js

73 ms

p.css

p.css

63 ms

gtm.js

gtm.js

68 ms

logo.png

logo.png

54 ms

user-icon.png

user-icon.png

58 ms

Enduring_Relationships_2.png

Enduring_Relationships_2.png

51 ms

Inspiring_Creativity_1_2_.png

Inspiring_Creativity_1_2_.png

56 ms

Made_to_Last_5.png

Made_to_Last_5.png

52 ms

Holiday_-_New_Arrivals_Cat_Tile_Option_1.png

Holiday_-_New_Arrivals_Cat_Tile_Option_1.png

55 ms

Holiday_-_Baby_Dolls_Cat_Tile.png

Holiday_-_Baby_Dolls_Cat_Tile.png

58 ms

Holiday_-_Play_Dolls_Cat_Tile.png

Holiday_-_Play_Dolls_Cat_Tile.png

116 ms

Holiday_-_Collectible_Dolls_Cat_Tile.png

Holiday_-_Collectible_Dolls_Cat_Tile.png

59 ms

Holiday_-_Accessories_Cat_Tile.png

Holiday_-_Accessories_Cat_Tile.png

61 ms

Holiday_-_Shop_All_Cat_Tile.png

Holiday_-_Shop_All_Cat_Tile.png

63 ms

Holiday_-_Alexander_Girlz_Final.png

Holiday_-_Alexander_Girlz_Final.png

165 ms

Alexander_Girlz_-_button_Mobile.png

Alexander_Girlz_-_button_Mobile.png

66 ms

Holiday_-Accessories_Final.png

Holiday_-Accessories_Final.png

119 ms

Holiday_-Accessories_Final_1.png

Holiday_-Accessories_Final_1.png

125 ms

Holiday_-Collectible_Final.png

Holiday_-Collectible_Final.png

121 ms

Holiday_-Collectible_Final_1.png

Holiday_-Collectible_Final_1.png

117 ms

Holiday_-My_First_Final.png

Holiday_-My_First_Final.png

129 ms

My_First_-_button_Mobile.png

My_First_-_button_Mobile.png

122 ms

Newborn.png

Newborn.png

159 ms

ages-12-month.png

ages-12-month.png

127 ms

ages-18-month.png

ages-18-month.png

161 ms

Ages_2_years_.png

Ages_2_years_.png

159 ms

ages-4-years.png

ages-4-years.png

262 ms

Ages_14_.png

Ages_14_.png

165 ms

Shop_All_Ages_Solid.png

Shop_All_Ages_Solid.png

170 ms

myfirstpowderpink_light_dollft_1100.jpg

myfirstpowderpink_light_dollft_1100.jpg

167 ms

shape7_e46789.svg

shape7_e46789.svg

167 ms

littlecutiespink_dollft_1100_1.jpg

littlecutiespink_dollft_1100_1.jpg

165 ms

peekaboos_llama_dollft_1100.jpg

peekaboos_llama_dollft_1100.jpg

259 ms

goingtograndmashuggums_dollft_1100.jpg

goingtograndmashuggums_dollft_1100.jpg

261 ms

20938_alexander_girlz_-_zola.jpg

20938_alexander_girlz_-_zola.jpg

260 ms

newbornnurseypinkclouds_dollft_1100.jpg

newbornnurseypinkclouds_dollft_1100.jpg

260 ms

pinkcheckhuggums_dollft_1100.jpg

pinkcheckhuggums_dollft_1100.jpg

258 ms

stroller_wbaby_1100.jpg

stroller_wbaby_1100.jpg

399 ms

jquery.js

jquery.js

397 ms

common.js

common.js

354 ms

dataPost.js

dataPost.js

352 ms

bootstrap.js

bootstrap.js

212 ms

app.js

app.js

212 ms

form-key-provider.js

form-key-provider.js

348 ms

mage-translation-dictionary.js

mage-translation-dictionary.js

347 ms

theme.js

theme.js

458 ms

cookies.js

cookies.js

455 ms

Peekaboos_Slider_Hero_Full_Width_Mobile_1_1.jpg

Peekaboos_Slider_Hero_Full_Width_Mobile_1_1.jpg

507 ms

Adoption_Day_Slider_Hero_Full_Width_Mobile_2.png

Adoption_Day_Slider_Hero_Full_Width_Mobile_2.png

565 ms

Petite_Sweet_Smiles_-_button.png

Petite_Sweet_Smiles_-_button.png

506 ms

Huggums_-_button.png

Huggums_-_button.png

516 ms

5-stars.png

5-stars.png

449 ms

4-5-stars.png

4-5-stars.png

446 ms

Play_Studio_Hero.png

Play_Studio_Hero.png

506 ms

promo-kit.png

promo-kit.png

506 ms

facebook.svg

facebook.svg

489 ms

instagram.svg

instagram.svg

497 ms

twitter.svg

twitter.svg

469 ms

youtube.svg

youtube.svg

511 ms

pinterest.svg

pinterest.svg

481 ms

tiktok.svg

tiktok.svg

510 ms

Visa.svg

Visa.svg

479 ms

Mastercard.svg

Mastercard.svg

509 ms

Paypal.svg

Paypal.svg

476 ms

menu.png

menu.png

505 ms

bag.png

bag.png

503 ms

d

d

231 ms

d

d

232 ms

d

d

343 ms

Luma-Icons.woff

Luma-Icons.woff

584 ms

d

d

341 ms

d

d

394 ms

d

d

394 ms

Black_Friday_Final_2.png

Black_Friday_Final_2.png

694 ms

Peekaboos_Holiday_Hero_1.png

Peekaboos_Holiday_Hero_1.png

847 ms

Adoption_Day_Baby_Holiday_Hero_1.png

Adoption_Day_Baby_Holiday_Hero_1.png

694 ms

mfblogunveil.js

mfblogunveil.js

477 ms

domReady.js

domReady.js

475 ms

main.js

main.js

855 ms

bootstrap.js

bootstrap.js

672 ms

jquery-mixin.js

jquery-mixin.js

667 ms

KBp9VVX-Z4w

KBp9VVX-Z4w

297 ms

types.js

types.js

735 ms

layout.js

layout.js

734 ms

text.js

text.js

675 ms

template.js

template.js

674 ms

confirm.js

confirm.js

698 ms

widget.js

widget.js

698 ms

jquery-migrate.js

jquery-migrate.js

646 ms

Baskerville-01.woff

Baskerville-01.woff

799 ms

Baskerville-Bold-02.woff

Baskerville-Bold-02.woff

885 ms

Baskerville-Italic-03.woff

Baskerville-Italic-03.woff

891 ms

embed.js

embed.js

80 ms

Baskerville-BoldItalic-04.woff

Baskerville-BoldItalic-04.woff

844 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

831 ms

smart-keyboard-handler.js

smart-keyboard-handler.js

570 ms

mage.js

mage.js

585 ms

ie-class-fixer.js

ie-class-fixer.js

682 ms

cookie-wrapper.js

cookie-wrapper.js

680 ms

weltpixel_persistentlayer.js

weltpixel_persistentlayer.js

683 ms

weltpixel_gtm.js

weltpixel_gtm.js

683 ms

customer-data.js

customer-data.js

682 ms

www-player.css

www-player.css

10 ms

www-embed-player.js

www-embed-player.js

76 ms

base.js

base.js

121 ms

customer-data-mixin.js

customer-data-mixin.js

673 ms

promo_bg_desktop.png

promo_bg_desktop.png

672 ms

promo_bg_mobile.png

promo_bg_mobile.png

672 ms

check.png

check.png

647 ms

ad_status.js

ad_status.js

251 ms

qYKp54bxMdgPywYfc-yhqguRPCT31YTVhLYxMebccTE.js

qYKp54bxMdgPywYfc-yhqguRPCT31YTVhLYxMebccTE.js

159 ms

embed.js

embed.js

63 ms

wrapper.js

wrapper.js

331 ms

knockout.js

knockout.js

332 ms

knockout-es5.js

knockout-es5.js

333 ms

engine.js

engine.js

317 ms

bootstrap.js

bootstrap.js

316 ms

observable_array.js

observable_array.js

317 ms

bound-nodes.js

bound-nodes.js

318 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

65 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

74 ms

js-translation.json

js-translation.json

443 ms

underscore.js

underscore.js

315 ms

main.js

main.js

314 ms

registry.js

registry.js

315 ms

scripts.js

scripts.js

311 ms

console-logger.js

console-logger.js

311 ms

translate.js

translate.js

275 ms

modal.js

modal.js

275 ms

version.js

version.js

270 ms

Create

Create

111 ms

id

id

101 ms

js.cookie.js

js.cookie.js

78 ms

local.js

local.js

78 ms

section-config.js

section-config.js

75 ms

url.js

url.js

77 ms

storage.js

storage.js

76 ms

storage-wrapper.js

storage-wrapper.js

77 ms

knockout-repeat.js

knockout-repeat.js

61 ms

knockout-fast-foreach.js

knockout-fast-foreach.js

60 ms

events.js

events.js

57 ms

modal-popup.html

modal-popup.html

51 ms

modal-slide.html

modal-slide.html

160 ms

modal-custom.html

modal-custom.html

52 ms

key-codes.js

key-codes.js

38 ms

core.js

core.js

45 ms

z-index.js

z-index.js

36 ms

GenerateIT

GenerateIT

52 ms

renderer.js

renderer.js

28 ms

resizable.js

resizable.js

28 ms

i18n.js

i18n.js

34 ms

scope.js

scope.js

43 ms

range.js

range.js

40 ms

mage-init.js

mage-init.js

51 ms

keyboard.js

keyboard.js

50 ms

optgroup.js

optgroup.js

53 ms

after-render.js

after-render.js

53 ms

autoselect.js

autoselect.js

55 ms

datepicker.js

datepicker.js

66 ms

outer_click.js

outer_click.js

62 ms

fadeVisible.js

fadeVisible.js

65 ms

collapsible.js

collapsible.js

62 ms

staticChecked.js

staticChecked.js

71 ms

simple-checked.js

simple-checked.js

76 ms

bind-html.js

bind-html.js

76 ms

tooltip.js

tooltip.js

86 ms

color-picker.js

color-picker.js

76 ms

observable_source.js

observable_source.js

89 ms

arrays.js

arrays.js

85 ms

compare.js

compare.js

97 ms

misc.js

misc.js

88 ms

objects.js

objects.js

100 ms

strings.js

strings.js

105 ms

template.js

template.js

97 ms

logger.js

logger.js

94 ms

entry-factory.js

entry-factory.js

106 ms

console-output-handler.js

console-output-handler.js

105 ms

formatter.js

formatter.js

109 ms

message-pool.js

message-pool.js

102 ms

levels-pool.js

levels-pool.js

112 ms

logger-utils.js

logger-utils.js

107 ms

js.storage.js

js.storage.js

105 ms

async.js

async.js

113 ms

loader.js

loader.js

112 ms

data.js

data.js

116 ms

disable-selection.js

disable-selection.js

113 ms

focusable.js

focusable.js

112 ms

form.js

form.js

114 ms

ie.js

ie.js

108 ms

keycode.js

keycode.js

104 ms

labels.js

labels.js

113 ms

jquery-patch.js

jquery-patch.js

107 ms

plugin.js

plugin.js

123 ms

safe-active-element.js

safe-active-element.js

108 ms

safe-blur.js

safe-blur.js

106 ms

scroll-parent.js

scroll-parent.js

111 ms

tabbable.js

tabbable.js

110 ms

unique-id.js

unique-id.js

102 ms

spectrum.js

spectrum.js

131 ms

tinycolor.js

tinycolor.js

104 ms

tooltip.html

tooltip.html

121 ms

class.js

class.js

97 ms

moment.js

moment.js

74 ms

entry.js

entry.js

68 ms

dom-observer.js

dom-observer.js

56 ms

bindings.js

bindings.js

52 ms

print.css

print.css

16 ms

Accessibility Review

madamalexander.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

madamalexander.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

madamalexander.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madamalexander.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madamalexander.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madamalexander.com

Open Graph data is detected on the main page of Madam Alexander. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: