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madcradle.com screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

madcradle.com

Page Load Speed

34 sec in total

First Response

1.9 sec

Resources Loaded

31.7 sec

Page Rendered

406 ms

madcradle.com screenshot

About Website

Welcome to madcradle.com homepage info - get ready to check Madcradle best content for Hong Kong right away, or after learning these important things about madcradle.com

Founded in 2006, we are experts of digital and viral marketing, media planning and online advertising. We believe "more into our life, more into digital marketing".

Visit madcradle.com

Key Findings

We analyzed Madcradle.com page load time and found that the first response time was 1.9 sec and then it took 32.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 12 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

madcradle.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value18.3 s

0/100

10%

TBT (Total Blocking Time)

Value400 ms

68/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.7 s

8/100

10%

Network Requests Diagram

en

1861 ms

styles.css

5887 ms

css

103 ms

css

181 ms

jquery.min.js

151 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 53% of them (49 requests) were addressed to the original Madcradle.com, 22% (20 requests) were made to Static.xx.fbcdn.net and 8% (7 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (20.2 sec) belongs to the original domain Madcradle.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 506.8 kB (13%)

Content Size

3.8 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madcradle.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 30.1 kB

  • Original 37.9 kB
  • After minification 26.5 kB
  • After compression 7.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.4 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.1 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 141.9 kB

  • Original 3.3 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Madcradle images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 130.7 kB

  • Original 195.5 kB
  • After minification 153.8 kB
  • After compression 64.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 130.7 kB or 67% of the original size.

CSS Optimization

-87%

Potential reduce by 204.1 kB

  • Original 235.0 kB
  • After minification 194.6 kB
  • After compression 30.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madcradle.com needs all CSS files to be minified and compressed as it can save up to 204.1 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (47%)

Requests Now

73

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madcradle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

en

en

1861 ms

styles.css

styles.css

5887 ms

css

css

103 ms

css

css

181 ms

jquery.min.js

jquery.min.js

151 ms

jquery.quicksand.js

jquery.quicksand.js

1092 ms

jquery.colorbox.js

jquery.colorbox.js

1300 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

865 ms

jquery.imagesloaded.min.js

jquery.imagesloaded.min.js

589 ms

jquery.history.js

jquery.history.js

1405 ms

jquery.scrollTo-1.4.3.1-min.js

jquery.scrollTo-1.4.3.1-min.js

1031 ms

waypoints.min.js

waypoints.min.js

1128 ms

jquery.masonry.min.js

jquery.masonry.min.js

1341 ms

modernizr-2.5.3-respond-1.1.0.min.js

modernizr-2.5.3-respond-1.1.0.min.js

1579 ms

ytc.js

ytc.js

250 ms

general.js

general.js

45 ms

scripts.js

scripts.js

1586 ms

headersplitter.png

headersplitter.png

257 ms

madlogo.png

madlogo.png

701 ms

38thHKIFF_en.jpg

38thHKIFF_en.jpg

8053 ms

38thHKIFF_en-phone.jpg

38thHKIFF_en-phone.jpg

7919 ms

Sinomax1170x460.jpg

Sinomax1170x460.jpg

5072 ms

TimesSquare_en.jpg

TimesSquare_en.jpg

7694 ms

TimesSquare_en-phone.jpg

TimesSquare_en-phone.jpg

7425 ms

Suning_en.jpg

Suning_en.jpg

8266 ms

Suning_en-phone.jpg

Suning_en-phone.jpg

13222 ms

main_highlight03.png

main_highlight03.png

19603 ms

main_highlight03-phone.png

main_highlight03-phone.png

19603 ms

38hkiff_en.jpg

38hkiff_en.jpg

10561 ms

sinomax.jpg

sinomax.jpg

9075 ms

simmons.jpg

simmons.jpg

10896 ms

nissan.jpg

nissan.jpg

11461 ms

TimesSquare.jpg

TimesSquare.jpg

12442 ms

Suning.jpg

Suning.jpg

12512 ms

Atopiclair.jpg

Atopiclair.jpg

14922 ms

lightmac.jpg

lightmac.jpg

14691 ms

370x240_02.png

370x240_02.png

17588 ms

370x240_01.png

370x240_01.png

14864 ms

370x240_20150212.jpg

370x240_20150212.jpg

17372 ms

370x240_01.jpg

370x240_01.jpg

19579 ms

pic_1.png

pic_1.png

19596 ms

pic_2.png

pic_2.png

19597 ms

pic_3.png

pic_3.png

19596 ms

20140929-red.jpg

20140929-red.jpg

19597 ms

20140929-weshare.jpg

20140929-weshare.jpg

19596 ms

20140819_yahoo_370x240.jpg

20140819_yahoo_370x240.jpg

19596 ms

gtm.js

gtm.js

143 ms

topicons.png

topicons.png

19581 ms

topcma2.png

topcma2.png

19580 ms

lte50926.woff

lte50926.woff

19556 ms

lte50920.woff

lte50920.woff

19557 ms

_xyN3apAT_yRRDeqB3sPRg.woff

_xyN3apAT_yRRDeqB3sPRg.woff

95 ms

OsJ2DjdpjqFRVUSto6IffD8E0i7KZn-EPnyo3HZu7kw.woff

OsJ2DjdpjqFRVUSto6IffD8E0i7KZn-EPnyo3HZu7kw.woff

133 ms

_aijTyevf54tkVDLy-dlnD8E0i7KZn-EPnyo3HZu7kw.woff

_aijTyevf54tkVDLy-dlnD8E0i7KZn-EPnyo3HZu7kw.woff

208 ms

loading.gif

loading.gif

20118 ms

symbols2-mad.woff

symbols2-mad.woff

20153 ms

dc.js

dc.js

95 ms

conversion_async.js

conversion_async.js

78 ms

likebox.php

likebox.php

391 ms

132 ms

__utm.gif

__utm.gif

32 ms

191 ms

3nB4xc2_6jL.css

3nB4xc2_6jL.css

349 ms

DHQqLLtVOYz.css

DHQqLLtVOYz.css

579 ms

LJCv51DxJBw.css

LJCv51DxJBw.css

680 ms

YF_27oR5jov.css

YF_27oR5jov.css

842 ms

emc7iBXdI_a.css

emc7iBXdI_a.css

827 ms

SRSW8M763HA.js

SRSW8M763HA.js

991 ms

ullQFyhrQFI.js

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1008 ms

y97Ig99UVTs.js

y97Ig99UVTs.js

761 ms

KHAtULXOQuz.js

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764 ms

W4NL_XloU4d.js

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855 ms

eACiSk3I2K6.js

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856 ms

FOagnU9QnXq.js

FOagnU9QnXq.js

1097 ms

rR4Qw0p7TFQ.js

rR4Qw0p7TFQ.js

1164 ms

ULtnh-HfQSw.js

ULtnh-HfQSw.js

1021 ms

6IFzBT9uHU-.js

6IFzBT9uHU-.js

1107 ms

10306078_764872223557069_3820110592370007120_n.jpg

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378 ms

10414555_764872373557054_5928287731681244180_n.jpg

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438 ms

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599 ms

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712 ms

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678 ms

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695 ms

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651 ms

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109 ms

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109 ms

gm-8CYVMZ_l.png

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107 ms

VXcANLwwL5J.js

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75 ms

i8XO-4kv8i7.js

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74 ms

122 ms

lte50926.ttf

lte50926.ttf

1766 ms

lte50920.ttf

lte50920.ttf

1801 ms

Accessibility Review

madcradle.com accessibility score

59

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

madcradle.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

madcradle.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madcradle.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Madcradle.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madcradle.com

Open Graph description is not detected on the main page of Madcradle. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: