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Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

madewell1937.com

Madewell | Jeans, Clothing, Shoes & Bags for Women and Men

Page Load Speed

4.6 sec in total

First Response

78 ms

Resources Loaded

4.2 sec

Page Rendered

291 ms

madewell1937.com screenshot

About Website

Welcome to madewell1937.com homepage info - get ready to check Madewell 1937 best content right away, or after learning these important things about madewell1937.com

At Madewell, good days start with great jeans. Shop our entire collection of denim, clothing, shoes, bags and accessories for Women and Men. Madewell

Visit madewell1937.com

Key Findings

We analyzed Madewell1937.com page load time and found that the first response time was 78 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

madewell1937.com performance score

0

Network Requests Diagram

madewell1937.com

78 ms

index.jsp

56 ms

g

131 ms

shopByCategory_v1_m56577569831443765.css

10 ms

slideshow960_v1_m56577569831443770.css

22 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Madewell1937.com, 32% (40 requests) were made to Madewell.com and 14% (17 requests) were made to Fonts.jcrew.com. The less responsive or slowest element that took the longest time to load (3.7 sec) relates to the external source Fonts.jcrew.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 200.1 kB (17%)

Content Size

1.2 MB

After Optimization

974.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madewell1937.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 919.1 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 63.5 kB

  • Original 81.9 kB
  • After minification 70.0 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.0 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.5 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 28.2 kB

  • Original 919.1 kB
  • After minification 890.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Madewell 1937 images are well optimized though.

JavaScript Optimization

-37%

Potential reduce by 31.0 kB

  • Original 83.1 kB
  • After minification 79.8 kB
  • After compression 52.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 31.0 kB or 37% of the original size.

CSS Optimization

-85%

Potential reduce by 77.4 kB

  • Original 90.7 kB
  • After minification 88.0 kB
  • After compression 13.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madewell1937.com needs all CSS files to be minified and compressed as it can save up to 77.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (74%)

Requests Now

82

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madewell 1937. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

madewell1937.com

madewell1937.com

78 ms

index.jsp

index.jsp

56 ms

g

g

131 ms

shopByCategory_v1_m56577569831443765.css

shopByCategory_v1_m56577569831443765.css

10 ms

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SEO Factors

madewell1937.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madewell1937.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Madewell1937.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

madewell1937.com

Open Graph description is not detected on the main page of Madewell 1937. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: