Tools & Wizards About Us
madison.com screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 0

    Best Practices

  • 83

    SEO

    Google-friendlier than
    46% of websites

madison.com

Wisconsin State Journal| Breaking News and Sports | Read Madison, WI and Wisconsin breaking news. Get latest news, events and information on Wisconsin...

Page Load Speed

3.1 sec in total

First Response

94 ms

Resources Loaded

2.3 sec

Page Rendered

678 ms

madison.com screenshot

About Website

Click here to check amazing Madison content for United States. Otherwise, check out these important facts you probably never knew about madison.com

Read the latest Madison, WI news. Get the latest on Wisconsin weather, sports, and things to do.

Visit madison.com

Key Findings

We analyzed Madison.com page load time and found that the first response time was 94 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

madison.com performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value12,820 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.878

3/100

15%

TTI (Time to Interactive)

Value26.2 s

0/100

10%

Network Requests Diagram

madison.com

94 ms

madison.com

154 ms

bootstrap.min.87df60d54091cf1e8f8173c2e568260c.css

111 ms

layout.5bce7eb56c23d79d6ab89ab093c281ea.css

119 ms

lee.ds.css

92 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 23% of them (18 requests) were addressed to the original Madison.com, 34% (27 requests) were made to Bloximages.chicago2.vip.townnews.com and 8% (6 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Polyfill.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 600.0 kB (49%)

Content Size

1.2 MB

After Optimization

632.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madison.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 568.2 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 515.2 kB

  • Original 568.2 kB
  • After minification 465.1 kB
  • After compression 53.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 103.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 515.2 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 30.8 kB
  • After minification 30.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Madison images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 69.1 kB

  • Original 554.5 kB
  • After minification 554.4 kB
  • After compression 485.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 69.1 kB or 12% of the original size.

CSS Optimization

-20%

Potential reduce by 15.7 kB

  • Original 79.4 kB
  • After minification 79.4 kB
  • After compression 63.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madison.com needs all CSS files to be minified and compressed as it can save up to 15.7 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (73%)

Requests Now

60

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madison. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

madison.com

madison.com

94 ms

madison.com

madison.com

154 ms

bootstrap.min.87df60d54091cf1e8f8173c2e568260c.css

bootstrap.min.87df60d54091cf1e8f8173c2e568260c.css

111 ms

layout.5bce7eb56c23d79d6ab89ab093c281ea.css

layout.5bce7eb56c23d79d6ab89ab093c281ea.css

119 ms

lee.ds.css

lee.ds.css

92 ms

flex-notification-controls.e115619c5ab5d4eb38fbd29cc0d2ea9b.css

flex-notification-controls.e115619c5ab5d4eb38fbd29cc0d2ea9b.css

133 ms

owl.carousel.d631cca58a0d014854c4a6c1815f1da3.css

owl.carousel.d631cca58a0d014854c4a6c1815f1da3.css

87 ms

osano.js

osano.js

138 ms

access.d7adebba498598b0ec2c.js

access.d7adebba498598b0ec2c.js

79 ms

jquery.min.d6d18fcf88750a16d256e72626e676a6.js

jquery.min.d6d18fcf88750a16d256e72626e676a6.js

106 ms

user.js

user.js

137 ms

bootstrap.min.d457560d3dfbf1d56a225eb99d7b0702.js

bootstrap.min.d457560d3dfbf1d56a225eb99d7b0702.js

115 ms

common.08a61544f369cc43bf02e71b2d10d49f.js

common.08a61544f369cc43bf02e71b2d10d49f.js

167 ms

tnt.ee95c0b6f1daceb31bf5ef84353968c6.js

tnt.ee95c0b6f1daceb31bf5ef84353968c6.js

169 ms

application.3c64d611e594b45dd35b935162e79d85.js

application.3c64d611e594b45dd35b935162e79d85.js

169 ms

polyfill.min.js

polyfill.min.js

1062 ms

apstag.js

apstag.js

95 ms

tnt.navigation.accessibility.7a9170240d21440159b9bd59db72933b.js

tnt.navigation.accessibility.7a9170240d21440159b9bd59db72933b.js

168 ms

madison.com.v2.js

madison.com.v2.js

168 ms

recombee-api-client.min.js

recombee-api-client.min.js

81 ms

owl.carousel.50dc41fa734414148ce4b489fd904c5f.js

owl.carousel.50dc41fa734414148ce4b489fd904c5f.js

180 ms

tnt.notify.a814fe612f2dcba9061edc229aeaf90b.js

tnt.notify.a814fe612f2dcba9061edc229aeaf90b.js

180 ms

tnt.notify.panel.bacbeac9a1ca6ee75b79b21a0e2e99f2.js

tnt.notify.panel.bacbeac9a1ca6ee75b79b21a0e2e99f2.js

185 ms

firebase-app.js

firebase-app.js

94 ms

firebase-messaging.js

firebase-messaging.js

164 ms

messaging.js

messaging.js

185 ms

tnt.ads.adverts.66a3812a7b5c12fde8cd998fd691ad7d.js

tnt.ads.adverts.66a3812a7b5c12fde8cd998fd691ad7d.js

181 ms

tracking.js

tracking.js

184 ms

prebid8.39.0.js

prebid8.39.0.js

180 ms

lee.common.js

lee.common.js

178 ms

fontawesome.568f3d1ab17b33ce05854081baadadac.js

fontawesome.568f3d1ab17b33ce05854081baadadac.js

200 ms

tracker.js

tracker.js

186 ms

op.js

op.js

104 ms

madison.com.js

madison.com.js

162 ms

dfp.lazy.ozone.js

dfp.lazy.ozone.js

163 ms

gtm.js

gtm.js

90 ms

analytics.js

analytics.js

21 ms

gtm.js

gtm.js

25 ms

gtm.js

gtm.js

43 ms

publisher:getClientId

publisher:getClientId

88 ms

destination

destination

33 ms

collect

collect

19 ms

collect

collect

86 ms

b363b61e-7a28-11ed-910a-37bdd815043c.png

b363b61e-7a28-11ed-910a-37bdd815043c.png

88 ms

%7B%7Bimage%7D%7D

%7B%7Bimage%7D%7D

89 ms

user_no_avatar.82c8fc38eb25dca10493a994ca1bfb90.png

user_no_avatar.82c8fc38eb25dca10493a994ca1bfb90.png

88 ms

logo-tagline.png

logo-tagline.png

88 ms

BadgerExtra_243x60_.png

BadgerExtra_243x60_.png

90 ms

ilad-logo.png

ilad-logo.png

86 ms

tracker.gif

tracker.gif

86 ms

gtm.js

gtm.js

99 ms

81 ms

analytics.min.js

analytics.min.js

70 ms

serif-ds.woff

serif-ds.woff

28 ms

102 ms

67 ms

5b5dc540-ca6c-013a-51e3-0cc47a8ffaac

5b5dc540-ca6c-013a-51e3-0cc47a8ffaac

129 ms

124 ms

settings

settings

8 ms

iframe

iframe

127 ms

js

js

92 ms

linkid.js

linkid.js

62 ms

57 ms

55 ms

870.bundle.6e2976b75e60ab2b2bf8.js

870.bundle.6e2976b75e60ab2b2bf8.js

12 ms

tsub-middleware.bundle.77315eced46c5ae4c052.js

tsub-middleware.bundle.77315eced46c5ae4c052.js

12 ms

ml.gz.js

ml.gz.js

147 ms

147 ms

collect

collect

213 ms

collect

collect

210 ms

87 ms

i

i

38 ms

rubicon

rubicon

32 ms

ga-audiences

ga-audiences

97 ms

28 ms

appnexus

appnexus

4 ms

pixel

pixel

32 ms

pixel

pixel

18 ms

google

google

3 ms

Accessibility Review

madison.com accessibility score

93

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

SEO Factors

madison.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madison.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madison.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madison.com

Open Graph data is detected on the main page of Madison. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: