Tools & Wizards About Us
marketingspecifics.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

marketingspecifics.com

Home - Marketing Specifics, Inc.

Page Load Speed

8.8 sec in total

First Response

4 sec

Resources Loaded

4.7 sec

Page Rendered

118 ms

marketingspecifics.com screenshot

About Website

Visit marketingspecifics.com now to see the best up-to-date Marketing Specifics content for United States and also check out these interesting facts you probably never knew about marketingspecifics.com

A full-service marketing and interior design agency specializing in for sale real estate developments and multifamily residential communities.

Visit marketingspecifics.com

Key Findings

We analyzed Marketingspecifics.com page load time and found that the first response time was 4 sec and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

marketingspecifics.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value47.1 s

0/100

25%

SI (Speed Index)

Value81.6 s

0/100

10%

TBT (Total Blocking Time)

Value290 ms

79/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value85.0 s

0/100

10%

Network Requests Diagram

marketingspecifics.com

4016 ms

custom.css

14 ms

column.css

15 ms

styles.css

62 ms

testimonials.css

63 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 98% of them (44 requests) were addressed to the original Marketingspecifics.com, 2% (1 request) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (4 sec) belongs to the original domain Marketingspecifics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 817.7 kB (2%)

Content Size

33.1 MB

After Optimization

32.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingspecifics.com main page is 33.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 32.1 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 24.0 kB

  • Original 30.1 kB
  • After minification 29.3 kB
  • After compression 6.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.0 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 63.4 kB

  • Original 32.1 MB
  • After minification 32.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Specifics images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 501.3 kB

  • Original 716.8 kB
  • After minification 626.7 kB
  • After compression 215.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 501.3 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 229.1 kB

  • Original 264.7 kB
  • After minification 191.4 kB
  • After compression 35.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingspecifics.com needs all CSS files to be minified and compressed as it can save up to 229.1 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (67%)

Requests Now

43

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Specifics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketingspecifics.com

marketingspecifics.com

4016 ms

custom.css

custom.css

14 ms

column.css

column.css

15 ms

styles.css

styles.css

62 ms

testimonials.css

testimonials.css

63 ms

style.css

style.css

71 ms

jquery.js

jquery.js

85 ms

jquery-migrate.min.js

jquery-migrate.min.js

64 ms

fresco.js

fresco.js

67 ms

headroom.min.js

headroom.min.js

65 ms

jquery.backstretch.min.js

jquery.backstretch.min.js

65 ms

jquery.easing.min.js

jquery.easing.min.js

66 ms

jquery.fitvids.js

jquery.fitvids.js

111 ms

jquery.fullpage.min.js

jquery.fullpage.min.js

82 ms

jQuery.headroom.min.js

jQuery.headroom.min.js

113 ms

jquery.infinitescroll.min.js

jquery.infinitescroll.min.js

113 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

115 ms

jquery.slimscroll.min.js

jquery.slimscroll.min.js

116 ms

modernizr.js

modernizr.js

117 ms

SmoothScroll.js

SmoothScroll.js

116 ms

js

js

186 ms

scripts.js

scripts.js

116 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

160 ms

jquery.carouFredSel-6.2.1.js

jquery.carouFredSel-6.2.1.js

160 ms

testimonials.js

testimonials.js

159 ms

imagesloaded.min.js

imagesloaded.min.js

160 ms

masonry.min.js

masonry.min.js

161 ms

google-maps.js

google-maps.js

160 ms

comment-reply.min.js

comment-reply.min.js

160 ms

app.js

app.js

160 ms

wp-embed.min.js

wp-embed.min.js

160 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

113 ms

logo.png

logo.png

94 ms

PeninsulaCollateral_large.png

PeninsulaCollateral_large.png

58 ms

Logosetup5-1.png

Logosetup5-1.png

271 ms

arverne-brochure_large.png

arverne-brochure_large.png

114 ms

Aqua-on-25th-Website_2.png

Aqua-on-25th-Website_2.png

25 ms

womenlaughing_large.png

womenlaughing_large.png

141 ms

Aqua-on-25th_Big_1.png

Aqua-on-25th_Big_1.png

33 ms

MI-Homes_large.png

MI-Homes_large.png

75 ms

ifly_large.png

ifly_large.png

122 ms

Morgan_midcentury_Large-2.png

Morgan_midcentury_Large-2.png

121 ms

Cambria_large.png

Cambria_large.png

127 ms

Peninsula_large-1.png

Peninsula_large-1.png

161 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

131 ms

Accessibility Review

marketingspecifics.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

marketingspecifics.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

marketingspecifics.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingspecifics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingspecifics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingspecifics.com

Open Graph description is not detected on the main page of Marketing Specifics. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: