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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

marshallstrategy.com

Brand Strategy - Strategic Positioning | Marshall Strategy

Page Load Speed

3 sec in total

First Response

157 ms

Resources Loaded

2.3 sec

Page Rendered

592 ms

marshallstrategy.com screenshot

About Website

Click here to check amazing Marshall Strategy content for United States. Otherwise, check out these important facts you probably never knew about marshallstrategy.com

Marshall Strategy can help set your company on a path to success with brand strategy and strategic positioning. 

Visit marshallstrategy.com

Key Findings

We analyzed Marshallstrategy.com page load time and found that the first response time was 157 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

marshallstrategy.com performance score

0

Network Requests Diagram

marshallstrategy.com

157 ms

www.marshallstrategy.com

129 ms

www.marshallstrategy.com

505 ms

autoptimize_7e44c52e715e4f6c303131ce723c16ba.css

188 ms

css

26 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 37% of them (58 requests) were addressed to the original Marshallstrategy.com, 54% (84 requests) were made to Fonts.gstatic.com and 1% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (866 ms) belongs to the original domain Marshallstrategy.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 60.0 kB (5%)

Content Size

1.1 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marshallstrategy.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 780.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 54.1 kB

  • Original 66.7 kB
  • After minification 64.0 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.1 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 2.6 kB

  • Original 780.3 kB
  • After minification 777.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marshall Strategy images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 2.3 kB

  • Original 133.0 kB
  • After minification 132.9 kB
  • After compression 130.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 926 B

  • Original 131.8 kB
  • After minification 131.5 kB
  • After compression 130.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marshallstrategy.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (19%)

Requests Now

68

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marshall Strategy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marshallstrategy.com

marshallstrategy.com

157 ms

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www.marshallstrategy.com

129 ms

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505 ms

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188 ms

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26 ms

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38 ms

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183 ms

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60 ms

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84 ms

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SEO Factors

marshallstrategy.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marshallstrategy.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marshallstrategy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marshallstrategy.com

Open Graph data is detected on the main page of Marshall Strategy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: