Tools & Wizards About Us
mediafutures.com.au screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

mediafutures.com.au

Media Futures - Holistic Media Strategy Services

Page Load Speed

6.3 sec in total

First Response

889 ms

Resources Loaded

5.1 sec

Page Rendered

299 ms

mediafutures.com.au screenshot

About Website

Visit mediafutures.com.au now to see the best up-to-date Media Futures content and also check out these interesting facts you probably never knew about mediafutures.com.au

Media Futures we maximise your return on media investment. Media strategy is an art not a science.

Visit mediafutures.com.au

Key Findings

We analyzed Mediafutures.com.au page load time and found that the first response time was 889 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

mediafutures.com.au performance score

0

Network Requests Diagram

mediafutures.com.au

889 ms

redirect.js

15 ms

block_edit.css

476 ms

css_a880d9454a049ba99adc3b92c36c1615.css

726 ms

js_f43617d22de47f48d2df67bbdf71bd6a.js

1704 ms

Our browser made a total of 18 requests to load all elements on the main page. We found that 83% of them (15 requests) were addressed to the original Mediafutures.com.au, 11% (2 requests) were made to Google-analytics.com and 6% (1 request) were made to Detect.deviceatlas.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Mediafutures.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 328.2 kB (31%)

Content Size

1.1 MB

After Optimization

727.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mediafutures.com.au main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 675.6 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 15.3 kB

  • Original 21.0 kB
  • After minification 19.3 kB
  • After compression 5.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.3 kB or 73% of the original size.

Image Optimization

-8%

Potential reduce by 51.9 kB

  • Original 675.6 kB
  • After minification 623.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Media Futures images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 227.7 kB

  • Original 319.1 kB
  • After minification 241.6 kB
  • After compression 91.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 227.7 kB or 71% of the original size.

CSS Optimization

-83%

Potential reduce by 33.3 kB

  • Original 40.0 kB
  • After minification 39.2 kB
  • After compression 6.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mediafutures.com.au needs all CSS files to be minified and compressed as it can save up to 33.3 kB or 83% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

16

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Media Futures. According to our analytics all requests are already optimized.

Network Requests Diagram

mediafutures.com.au

mediafutures.com.au

889 ms

redirect.js

redirect.js

15 ms

block_edit.css

block_edit.css

476 ms

css_a880d9454a049ba99adc3b92c36c1615.css

css_a880d9454a049ba99adc3b92c36c1615.css

726 ms

js_f43617d22de47f48d2df67bbdf71bd6a.js

js_f43617d22de47f48d2df67bbdf71bd6a.js

1704 ms

block_edit.js

block_edit.js

486 ms

page-extend.jpg

page-extend.jpg

483 ms

page-bg.jpg

page-bg.jpg

251 ms

mediafutures_logo.png

mediafutures_logo.png

485 ms

room-with-screens.jpg

room-with-screens.jpg

2654 ms

back-to-top.png

back-to-top.png

249 ms

footer-extend.jpg

footer-extend.jpg

486 ms

footer-bg.jpg

footer-bg.jpg

491 ms

ga.js

ga.js

37 ms

shadow.png

shadow.png

425 ms

sprite.png

sprite.png

659 ms

loader.gif

loader.gif

661 ms

__utm.gif

__utm.gif

11 ms

SEO Factors

mediafutures.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mediafutures.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mediafutures.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mediafutures.com.au

Open Graph description is not detected on the main page of Media Futures. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: