Tools & Wizards About Us
mediaperformance.co.uk screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 90

    SEO

    Google-friendlier than
    69% of websites

mediaperformance.co.uk

Media Planning & Buying Advertising Agency, UK | Media Performance

Page Load Speed

8.9 sec in total

First Response

245 ms

Resources Loaded

7.9 sec

Page Rendered

772 ms

mediaperformance.co.uk screenshot

About Website

Click here to check amazing Media Performance content. Otherwise, check out these important facts you probably never knew about mediaperformance.co.uk

The UK's leading media agency. We specialise in planning and buying high performance media & advertising campaigns. We are the adaptive media agency.

Visit mediaperformance.co.uk

Key Findings

We analyzed Mediaperformance.co.uk page load time and found that the first response time was 245 ms and then it took 8.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

mediaperformance.co.uk performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.3 s

0/100

25%

SI (Speed Index)

Value19.2 s

0/100

10%

TBT (Total Blocking Time)

Value910 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value1.362

0/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

www.mediaperformance.co.uk

245 ms

cookie-law-info-public.css

270 ms

cookie-law-info-gdpr.css

360 ms

slick.min.css

684 ms

style.min.css

366 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 66% of them (65 requests) were addressed to the original Mediaperformance.co.uk, 21% (21 requests) were made to Fonts.gstatic.com and 5% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Mediaperformance.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (58%)

Content Size

3.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mediaperformance.co.uk main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 162.9 kB

  • Original 194.5 kB
  • After minification 189.1 kB
  • After compression 31.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 162.9 kB or 84% of the original size.

Image Optimization

-61%

Potential reduce by 1.8 MB

  • Original 3.0 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Media Performance needs image optimization as it can save up to 1.8 MB or 61% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-14%

Potential reduce by 17.8 kB

  • Original 128.7 kB
  • After minification 128.7 kB
  • After compression 110.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.8 kB or 14% of the original size.

CSS Optimization

-23%

Potential reduce by 41.1 kB

  • Original 175.4 kB
  • After minification 175.2 kB
  • After compression 134.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mediaperformance.co.uk needs all CSS files to be minified and compressed as it can save up to 41.1 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (68%)

Requests Now

75

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Media Performance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.mediaperformance.co.uk

www.mediaperformance.co.uk

245 ms

cookie-law-info-public.css

cookie-law-info-public.css

270 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

360 ms

slick.min.css

slick.min.css

684 ms

style.min.css

style.min.css

366 ms

style.min.css

style.min.css

102 ms

style.min.css

style.min.css

689 ms

style.min.css

style.min.css

680 ms

style.min.css

style.min.css

720 ms

style-static.min.css

style-static.min.css

374 ms

style.css

style.css

753 ms

jquery.min.js

jquery.min.js

791 ms

jquery-migrate.min.js

jquery-migrate.min.js

751 ms

cookie-law-info-public.js

cookie-law-info-public.js

694 ms

masonry.min.js

masonry.min.js

742 ms

divi-filter-loadmore.min.js

divi-filter-loadmore.min.js

707 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

1399 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

1419 ms

cookie-law-info-table.css

cookie-law-info-table.css

1418 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

1503 ms

slick.min.js

slick.min.js

1518 ms

flex-menu.min.js

flex-menu.min.js

1505 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

1520 ms

infinite-scroll.pkgd.min.js

infinite-scroll.pkgd.min.js

1521 ms

scripts.min.js

scripts.min.js

1529 ms

es6-promise.auto.min.js

es6-promise.auto.min.js

1864 ms

api.js

api.js

123 ms

recaptcha.js

recaptcha.js

1863 ms

jquery.fitvids.js

jquery.fitvids.js

1863 ms

comment-reply.min.js

comment-reply.min.js

1887 ms

jquery.mobile.js

jquery.mobile.js

1887 ms

magnific-popup.js

magnific-popup.js

1528 ms

easypiechart.js

easypiechart.js

1862 ms

salvattore.js

salvattore.js

2264 ms

frontend-bundle.min.js

frontend-bundle.min.js

2054 ms

frontend-bundle.min.js

frontend-bundle.min.js

2359 ms

frontend-bundle.min.js

frontend-bundle.min.js

1865 ms

frontend-bundle.min.js

frontend-bundle.min.js

1824 ms

frontend-bundle.min.js

frontend-bundle.min.js

1605 ms

frontend-bundle.min.js

frontend-bundle.min.js

2144 ms

common.js

common.js

1428 ms

toolbox-scripts.js

toolbox-scripts.js

1833 ms

frontend-general.min.js

frontend-general.min.js

1821 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

1837 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

1898 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

1822 ms

motion-effects.js

motion-effects.js

2145 ms

sticky-elements.js

sticky-elements.js

2287 ms

analytics.js

analytics.js

650 ms

media_performance_logo_FINAL-01.svg

media_performance_logo_FINAL-01.svg

1663 ms

hamburger_icn_02.png

hamburger_icn_02.png

1666 ms

file-30.png

file-30.png

1503 ms

file-28.png

file-28.png

1626 ms

file-31.png

file-31.png

2182 ms

preloader.gif

preloader.gif

1977 ms

logo_cutoof_sqr_01.png

logo_cutoof_sqr_01.png

2177 ms

sqr_img_01.png

sqr_img_01.png

2347 ms

analysis.png

analysis.png

2071 ms

digital.png

digital.png

2073 ms

innovation.png

innovation.png

2074 ms

sqr_img_02.png

sqr_img_02.png

2567 ms

top_divider_01-02.png

top_divider_01-02.png

2074 ms

file-40.png

file-40.png

2320 ms

92zPtBhPNqw79Ij1E865zBUv7myjJTVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7myjJTVPNI4.woff

393 ms

92zPtBhPNqw79Ij1E865zBUv7myjJTVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7myjJTVPNI0.ttf

413 ms

92zPtBhPNqw79Ij1E865zBUv7myRJTVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7myRJTVPNI4.woff

493 ms

92zPtBhPNqw79Ij1E865zBUv7myRJTVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7myRJTVPNI0.ttf

510 ms

92zPtBhPNqw79Ij1E865zBUv7mz9JTVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7mz9JTVPNI4.woff

600 ms

92zPtBhPNqw79Ij1E865zBUv7mz9JTVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7mz9JTVPNI0.ttf

600 ms

92zPtBhPNqw79Ij1E865zBUv7mwjJTVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7mwjJTVPNI4.woff

600 ms

92zPtBhPNqw79Ij1E865zBUv7mwjJTVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7mwjJTVPNI0.ttf

599 ms

92zPtBhPNqw79Ij1E865zBUv7myjJDVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7myjJDVPNI4.woff

598 ms

92zPtBhPNqw79Ij1E865zBUv7myjJDVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7myjJDVPNI0.ttf

599 ms

92zPtBhPNqw79Ij1E865zBUv7mx9IjVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7mx9IjVPNI4.woff

716 ms

92zPtBhPNqw79Ij1E865zBUv7mx9IjVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7mx9IjVPNI0.ttf

813 ms

92zPtBhPNqw79Ij1E865zBUv7mxEIjVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7mxEIjVPNI4.woff

813 ms

92zPtBhPNqw79Ij1E865zBUv7mxEIjVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7mxEIjVPNI0.ttf

812 ms

92zPtBhPNqw79Ij1E865zBUv7mwjIjVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7mwjIjVPNI4.woff

811 ms

92zPtBhPNqw79Ij1E865zBUv7mwjIjVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7mwjIjVPNI0.ttf

811 ms

92zPtBhPNqw79Ij1E865zBUv7mwKIjVPNI4.woff

92zPtBhPNqw79Ij1E865zBUv7mwKIjVPNI4.woff

829 ms

92zPtBhPNqw79Ij1E865zBUv7mwKIjVPNI0.ttf

92zPtBhPNqw79Ij1E865zBUv7mwKIjVPNI0.ttf

830 ms

modules.ttf

modules.ttf

2479 ms

collect

collect

199 ms

recaptcha__en.js

recaptcha__en.js

497 ms

collect

collect

428 ms

ga-audiences

ga-audiences

243 ms

anchor

anchor

250 ms

bg_03.png

bg_03.png

726 ms

bg_02-01.png

bg_02-01.png

722 ms

bg_04-01.png

bg_04-01.png

729 ms

styles__ltr.css

styles__ltr.css

83 ms

recaptcha__en.js

recaptcha__en.js

87 ms

webworker.js

webworker.js

316 ms

logo_48.png

logo_48.png

245 ms

recaptcha__en.js

recaptcha__en.js

36 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

141 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

141 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

142 ms

Accessibility Review

mediaperformance.co.uk accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mediaperformance.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mediaperformance.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mediaperformance.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mediaperformance.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mediaperformance.co.uk

Open Graph data is detected on the main page of Media Performance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: