2.7 sec in total
160 ms
2.1 sec
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Welcome to merchant.agency homepage info - get ready to check Merchant best content right away, or after learning these important things about merchant.agency
Merchant is a growth consultancy that helps ambitious business leaders build value using strategic marketing, communications and technology
Visit merchant.agencyWe analyzed Merchant.agency page load time and found that the first response time was 160 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
merchant.agency performance score
name
value
score
weighting
Value3.9 s
26/100
10%
Value21.6 s
0/100
25%
Value11.3 s
5/100
10%
Value2,770 ms
3/100
30%
Value0.319
36/100
15%
Value20.4 s
2/100
10%
160 ms
402 ms
158 ms
55 ms
303 ms
Our browser made a total of 75 requests to load all elements on the main page. We found that 87% of them (65 requests) were addressed to the original Merchant.agency, 5% (4 requests) were made to Pro.fontawesome.com and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (872 ms) belongs to the original domain Merchant.agency.
Page size can be reduced by 169.1 kB (5%)
3.4 MB
3.2 MB
In fact, the total size of Merchant.agency main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.
Potential reduce by 75.6 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.6 kB or 80% of the original size.
Potential reduce by 62.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant images are well optimized though.
Potential reduce by 30.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 0 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchant.agency has all CSS files already compressed.
Number of requests can be reduced by 7 (10%)
69
62
The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.
merchant.agency
160 ms
merchant.agency
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siteground-optimizer-combined-css-7fa786a722b8863b38848fa8da54ec83.css
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all.css
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jquery.min.js
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siteground-optimizer-combined-js-15f54e51b9515093f9fa98649aae641c.js
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title_bar_01.webp
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logo-primary-strap.svg
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logo-linkedin-white.svg
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gallery-background.svg
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merchant.agency accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Image elements do not have [alt] attributes
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
merchant.agency best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
merchant.agency SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchant.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchant.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
merchant.agency
Open Graph data is detected on the main page of Merchant. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: