Tools & Wizards About Us
merchantsgroup.net screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

merchantsgroup.net

Merchants Insurance Group - Earning Your Business Every Day

Page Load Speed

2.3 sec in total

First Response

172 ms

Resources Loaded

1.5 sec

Page Rendered

614 ms

merchantsgroup.net screenshot

About Website

Visit merchantsgroup.net now to see the best up-to-date Merchants Group content and also check out these interesting facts you probably never knew about merchantsgroup.net

Since 1918, Merchants Insurance Group has been providing quality property and casualty insurance protection to our policyholders.

Visit merchantsgroup.net

Key Findings

We analyzed Merchantsgroup.net page load time and found that the first response time was 172 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

merchantsgroup.net performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value10.3 s

0/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value1,470 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value11.0 s

21/100

10%

Network Requests Diagram

www.merchantsgroup.com

172 ms

style.min.css

41 ms

merchants-mobile-buttons.css

63 ms

salient-news.css

66 ms

vc-recentnews-styling.css

68 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Merchantsgroup.net, 8% (6 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (657 ms) relates to the external source Merchantsgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 205.4 kB (8%)

Content Size

2.7 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchantsgroup.net main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 144.2 kB

  • Original 169.4 kB
  • After minification 165.2 kB
  • After compression 25.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 144.2 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 20.9 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchants Group images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 39.6 kB

  • Original 212.0 kB
  • After minification 211.9 kB
  • After compression 172.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 39.6 kB or 19% of the original size.

CSS Optimization

-5%

Potential reduce by 778 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 16.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantsgroup.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 53 (80%)

Requests Now

66

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchants Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 31 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.merchantsgroup.com

www.merchantsgroup.com

172 ms

style.min.css

style.min.css

41 ms

merchants-mobile-buttons.css

merchants-mobile-buttons.css

63 ms

salient-news.css

salient-news.css

66 ms

vc-recentnews-styling.css

vc-recentnews-styling.css

68 ms

style.css

style.css

64 ms

style.css

style.css

60 ms

font-awesome-legacy.min.css

font-awesome-legacy.min.css

69 ms

style.css

style.css

78 ms

theme.css

theme.css

79 ms

flickity.css

flickity.css

74 ms

responsive.css

responsive.css

81 ms

grid-system.css

grid-system.css

79 ms

style.css

style.css

106 ms

header-layout-centered-menu.css

header-layout-centered-menu.css

94 ms

element-testimonial.css

element-testimonial.css

93 ms

element-recent-posts.css

element-recent-posts.css

95 ms

nectar-brands.css

nectar-brands.css

97 ms

css

css

55 ms

masonry-core.css

masonry-core.css

99 ms

masonry-classic-enhanced.css

masonry-classic-enhanced.css

118 ms

skin-material.css

skin-material.css

121 ms

menu-dynamic.css

menu-dynamic.css

121 ms

widget-nectar-posts.css

widget-nectar-posts.css

124 ms

js_composer.css

js_composer.css

126 ms

salient-dynamic-styles.css

salient-dynamic-styles.css

131 ms

override.css

override.css

121 ms

css

css

59 ms

jquery.min.js

jquery.min.js

151 ms

jquery-migrate.min.js

jquery-migrate.min.js

115 ms

merchants-mobile-buttons.js

merchants-mobile-buttons.js

115 ms

style-non-critical.css

style-non-critical.css

114 ms

jquery.fancybox.css

jquery.fancybox.css

146 ms

core.css

core.css

146 ms

simple-dropdown.css

simple-dropdown.css

239 ms

jquery.cookie.min.js

jquery.cookie.min.js

328 ms

salientnews.js

salientnews.js

329 ms

touchswipe.min.js

touchswipe.min.js

329 ms

salient-social.js

salient-social.js

329 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

311 ms

theme.js

theme.js

293 ms

superfish.js

superfish.js

292 ms

waypoints.js

waypoints.js

292 ms

transit.min.js

transit.min.js

288 ms

init.js

init.js

413 ms

stickkit.js

stickkit.js

284 ms

jquery.easing.min.js

jquery.easing.min.js

280 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

278 ms

priority.js

priority.js

279 ms

imagesLoaded.min.js

imagesLoaded.min.js

275 ms

hoverintent.min.js

hoverintent.min.js

266 ms

jquery.fancybox.js

jquery.fancybox.js

266 ms

anime.min.js

anime.min.js

262 ms

flickity.js

flickity.js

263 ms

js_composer_front.min.js

js_composer_front.min.js

259 ms

gtm.js

gtm.js

347 ms

merchants-logo-large.png

merchants-logo-large.png

273 ms

merchants-homepage.jpg

merchants-homepage.jpg

656 ms

business-insurance.jpg

business-insurance.jpg

568 ms

personal-insurance.jpg

personal-insurance.jpg

568 ms

WP-Feature-rock-salt-vs-ice-melt-600x403.jpg

WP-Feature-rock-salt-vs-ice-melt-600x403.jpg

272 ms

WP-Feature-winter-building-maintenance-tips-600x403.jpg

WP-Feature-winter-building-maintenance-tips-600x403.jpg

273 ms

testimonial-back.jpg

testimonial-back.jpg

657 ms

merchants-insurance-featured.jpg

merchants-insurance-featured.jpg

654 ms

ambest.png

ambest.png

567 ms

Wards_50_logo_website_footer.png

Wards_50_logo_website_footer.png

651 ms

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

241 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

240 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

534 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

535 ms

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

537 ms

pxiByp8kv8JHgFVrLFj_Z1xlEw.woff

pxiByp8kv8JHgFVrLFj_Z1xlEw.woff

535 ms

icomoon.woff

icomoon.woff

426 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

427 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

31 ms

Accessibility Review

merchantsgroup.net accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

merchantsgroup.net best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

merchantsgroup.net SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantsgroup.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchantsgroup.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merchantsgroup.net

Open Graph data is detected on the main page of Merchants Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: