Tools & Wizards About Us
merlinford.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

merlinford.com

Your New and Used Car Dealer near Saskatoon | Merlin Ford

Page Load Speed

2.5 sec in total

First Response

97 ms

Resources Loaded

2.1 sec

Page Rendered

362 ms

merlinford.com screenshot

About Website

Welcome to merlinford.com homepage info - get ready to check Merlin Ford best content for Canada right away, or after learning these important things about merlinford.com

If you are looking for a quality new and used car dealer near Saskatoon, look no further than Merlin Ford. Let us introduce you to your next Ford vehicle today!

Visit merlinford.com

Key Findings

We analyzed Merlinford.com page load time and found that the first response time was 97 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

merlinford.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value33.0 s

0/100

25%

SI (Speed Index)

Value27.1 s

0/100

10%

TBT (Total Blocking Time)

Value32,410 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.279

43/100

15%

TTI (Time to Interactive)

Value49.9 s

0/100

10%

Network Requests Diagram

merlinford.com

97 ms

www.merlinford.com

893 ms

theme-default-norad.min.css

29 ms

modernizr-2.6.2.custom.js

27 ms

site.min.js

61 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 57% of them (52 requests) were addressed to the original Merlinford.com, 12% (11 requests) were made to Invassets.dealerconnection.com and 8% (7 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (893 ms) belongs to the original domain Merlinford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 634.6 kB (42%)

Content Size

1.5 MB

After Optimization

879.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merlinford.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 784.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 120.0 kB

  • Original 150.5 kB
  • After minification 116.4 kB
  • After compression 30.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.1 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.0 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 9.7 kB

  • Original 382.1 kB
  • After minification 372.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merlin Ford images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 504.9 kB

  • Original 784.3 kB
  • After minification 771.7 kB
  • After compression 279.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 504.9 kB or 64% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 197.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 48 (54%)

Requests Now

89

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merlin Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

merlinford.com

merlinford.com

97 ms

www.merlinford.com

www.merlinford.com

893 ms

theme-default-norad.min.css

theme-default-norad.min.css

29 ms

modernizr-2.6.2.custom.js

modernizr-2.6.2.custom.js

27 ms

site.min.js

site.min.js

61 ms

theme-default-norad.min-blessed2.css

theme-default-norad.min-blessed2.css

82 ms

theme-default-norad.min-blessed1.css

theme-default-norad.min-blessed1.css

48 ms

F146938Q_1.jpg

F146938Q_1.jpg

282 ms

t.js

t.js

225 ms

shim.css

shim.css

169 ms

3.js

3.js

165 ms

5.js

5.js

212 ms

source.png

source.png

110 ms

social_media.png

social_media.png

112 ms

video_icon.png

video_icon.png

108 ms

hours_icon.png

hours_icon.png

130 ms

contact_us_icon.png

contact_us_icon.png

136 ms

directions_icon.png

directions_icon.png

124 ms

source.png

source.png

140 ms

ajax-loader-inv.gif

ajax-loader-inv.gif

109 ms

source.png

source.png

111 ms

drop_down_arrow.png

drop_down_arrow.png

141 ms

source.png

source.png

114 ms

source.png

source.png

116 ms

source.png

source.png

119 ms

source.png

source.png

119 ms

source.png

source.png

124 ms

source.png

source.png

128 ms

source.png

source.png

126 ms

source.png

source.png

136 ms

slider-black.png

slider-black.png

226 ms

slider-white.png

slider-white.png

226 ms

tile-bg.gif

tile-bg.gif

227 ms

tile-ico-quote.png

tile-ico-quote.png

229 ms

tile-ico-build.png

tile-ico-build.png

227 ms

tile-ico-testdrive.png

tile-ico-testdrive.png

227 ms

tile-ico-service.png

tile-ico-service.png

229 ms

tile-bottom-shade.png

tile-bottom-shade.png

229 ms

lhs-shadow.png

lhs-shadow.png

229 ms

arrow-left.png

arrow-left.png

232 ms

arrow-right.png

arrow-right.png

231 ms

nav-icons.png

nav-icons.png

233 ms

stitchQQ.png

stitchQQ.png

234 ms

dropdown-button.png

dropdown-button.png

243 ms

PP47841_1.jpg

PP47841_1.jpg

97 ms

PP47581_1.jpg

PP47581_1.jpg

134 ms

PP47779_1.jpg

PP47779_1.jpg

105 ms

PU47909_1.jpg

PU47909_1.jpg

110 ms

F147732A_1.jpg

F147732A_1.jpg

103 ms

F147018B_1.jpg

F147018B_1.jpg

102 ms

MX47796B_1.jpg

MX47796B_1.jpg

113 ms

F147294A_1.jpg

F147294A_1.jpg

363 ms

F147532A_1.jpg

F147532A_1.jpg

131 ms

FC46486C_1.jpg

FC46486C_1.jpg

216 ms

firstevent

firstevent

88 ms

analytics.js

analytics.js

80 ms

ga.js

ga.js

81 ms

map-control.js

map-control.js

180 ms

slideshow.js

slideshow.js

180 ms

social-widget.js

social-widget.js

177 ms

326 ms

home-inv-search.js

home-inv-search.js

148 ms

featured-vehicles.js

featured-vehicles.js

145 ms

base-tab.js

base-tab.js

179 ms

quick-quote.js

quick-quote.js

179 ms

s07667574004735

s07667574004735

102 ms

activityi;src=690327;type=fvflup;cat=adobesvi;u2=2BE6927EB83415DA-08EA78462920D9C4;ord=2976356777362.5254

activityi;src=690327;type=fvflup;cat=adobesvi;u2=2BE6927EB83415DA-08EA78462920D9C4;ord=2976356777362.5254

105 ms

event

event

77 ms

collect

collect

64 ms

__utm.gif

__utm.gif

25 ms

__utm.gif

__utm.gif

24 ms

g-2971.xgi

g-2971.xgi

68 ms

custom-carousel.js

custom-carousel.js

53 ms

164 ms

nr-885.min.js

nr-885.min.js

28 ms

dest4.html

dest4.html

23 ms

__utm.gif

__utm.gif

14 ms

__utm.gif

__utm.gif

7 ms

form-validation.js

form-validation.js

49 ms

fd9eab0b01

fd9eab0b01

65 ms

ibs:dpid=359&dpuuid=aO6MgpR31AHso25

ibs:dpid=359&dpuuid=aO6MgpR31AHso25

15 ms

roundtrip.js

roundtrip.js

13 ms

pixel.gif

pixel.gif

12 ms

ibs:dpid=420&dpuuid=56ee000a1c16ce8f

ibs:dpid=420&dpuuid=56ee000a1c16ce8f

8 ms

JZL5EZ6DCNAZBBLDYC6I5W.js

JZL5EZ6DCNAZBBLDYC6I5W.js

147 ms

362248.gif

362248.gif

6 ms

ibs:dpid=416&dpuuid=TA0491d5d7-ee3d-11e5-a259-00163e57a7bb

ibs:dpid=416&dpuuid=TA0491d5d7-ee3d-11e5-a259-00163e57a7bb

7 ms

xrefid.xgi

xrefid.xgi

7 ms

pixel

pixel

64 ms

ibs:dpid=782&dpuuid=2227767609600867373

ibs:dpid=782&dpuuid=2227767609600867373

6 ms

ibs:dpid=540&dpuuid=049b71e1-ee3d-11e5-b6ea-005056a24054

ibs:dpid=540&dpuuid=049b71e1-ee3d-11e5-b6ea-005056a24054

5 ms

ibs:dpid=1121&dpuuid=769060010600023431

ibs:dpid=1121&dpuuid=769060010600023431

5 ms

Accessibility Review

merlinford.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

merlinford.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

merlinford.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merlinford.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merlinford.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merlinford.com

Open Graph description is not detected on the main page of Merlin Ford. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: