Tools & Wizards About Us
merseylink.com.au screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

merseylink.com.au

Devonport & North West | Kinetic

Page Load Speed

11.1 sec in total

First Response

430 ms

Resources Loaded

9.1 sec

Page Rendered

1.5 sec

merseylink.com.au screenshot

About Website

Welcome to merseylink.com.au homepage info - get ready to check Merseylink best content right away, or after learning these important things about merseylink.com.au

Devonport & North West

Visit merseylink.com.au

Key Findings

We analyzed Merseylink.com.au page load time and found that the first response time was 430 ms and then it took 10.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

merseylink.com.au performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.1 s

0/100

25%

SI (Speed Index)

Value13.9 s

1/100

10%

TBT (Total Blocking Time)

Value890 ms

32/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

merseylink.com.au

430 ms

merseylink.com.au

820 ms

devonport-north-west

2898 ms

gtm.js

69 ms

swiper-bundle.min.css

32 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Merseylink.com.au, 54% (19 requests) were made to Cdn.wearekinetic.com and 29% (10 requests) were made to Wearekinetic.com. The less responsive or slowest element that took the longest time to load (4.8 sec) relates to the external source Cdn.wearekinetic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (28%)

Content Size

6.3 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merseylink.com.au main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 4.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 1.6 MB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 281.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.6 MB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 213.1 kB

  • Original 4.1 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merseylink images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 56 B

  • Original 258.8 kB
  • After minification 258.8 kB
  • After compression 258.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 250 B

  • Original 54.0 kB
  • After minification 54.0 kB
  • After compression 53.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merseylink.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 5 (18%)

Requests Now

28

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merseylink. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

merseylink.com.au

merseylink.com.au

430 ms

merseylink.com.au

merseylink.com.au

820 ms

devonport-north-west

devonport-north-west

2898 ms

gtm.js

gtm.js

69 ms

swiper-bundle.min.css

swiper-bundle.min.css

32 ms

styles.css

styles.css

809 ms

swiper-bundle.min.js

swiper-bundle.min.js

54 ms

iframeResizer.min.js

iframeResizer.min.js

36 ms

main.js

main.js

879 ms

index-760f2992.js

index-760f2992.js

1420 ms

index-0d1fa929.css

index-0d1fa929.css

879 ms

jquery.js

jquery.js

206 ms

0434_KINETIC_NORTH-MELBOURNE-TRANSITION-PHOTOGRAPHY_07_03_22_006.jpg

0434_KINETIC_NORTH-MELBOURNE-TRANSITION-PHOTOGRAPHY_07_03_22_006.jpg

1609 ms

IMG_2414-Edit.jpg

IMG_2414-Edit.jpg

2041 ms

SZ33185-Edit.jpg

SZ33185-Edit.jpg

966 ms

Bus-Hire-Charter-Sydney-School.jpeg

Bus-Hire-Charter-Sydney-School.jpeg

971 ms

WEB-access.jpg

WEB-access.jpg

2057 ms

1000020624_landscape.jpg

1000020624_landscape.jpg

1455 ms

sfx290617.jpg

sfx290617.jpg

2278 ms

Cairns-March-1.jpg

Cairns-March-1.jpg

2280 ms

Grace-Van-Beest_landscape.jpeg

Grace-Van-Beest_landscape.jpeg

2294 ms

40805681403_9fd106060c_o.jpg

40805681403_9fd106060c_o.jpg

2389 ms

Kinetic-Hobart-Chargers-75.jpg

Kinetic-Hobart-Chargers-75.jpg

3322 ms

Kinetic-Tasmanian-Historical-Society-21.jpg

Kinetic-Tasmanian-Historical-Society-21.jpg

3388 ms

Andrew-Grace-2.jpg

Andrew-Grace-2.jpg

3557 ms

DSC00652_Reduced_2023-07-31-022401_gslh.jpg

DSC00652_Reduced_2023-07-31-022401_gslh.jpg

3570 ms

skybus-launches-tap-and-go-lrg.jpg

skybus-launches-tap-and-go-lrg.jpg

3349 ms

Dev.jpg

Dev.jpg

4027 ms

Kinetic_North_1.jpg

Kinetic_North_1.jpg

4592 ms

Liana-Seadon.jpg

Liana-Seadon.jpg

4791 ms

GothamRounded-Light.woff

GothamRounded-Light.woff

203 ms

GothamRounded-Medium.woff

GothamRounded-Medium.woff

204 ms

GothamRounded-Book.woff

GothamRounded-Book.woff

204 ms

GothamRounded-Bold.woff

GothamRounded-Bold.woff

213 ms

acknowledgement.png

acknowledgement.png

4730 ms

Accessibility Review

merseylink.com.au accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

merseylink.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

merseylink.com.au SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merseylink.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merseylink.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

merseylink.com.au

Open Graph description is not detected on the main page of Merseylink. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: