Tools & Wizards About Us
midland-flags.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

midland-flags.co.uk

Flags UK | Buy Flags Online | Midland Flags - UK Flag Supplier

Page Load Speed

6.2 sec in total

First Response

614 ms

Resources Loaded

5.3 sec

Page Rendered

369 ms

midland-flags.co.uk screenshot

About Website

Click here to check amazing Midland Flags content for United Kingdom. Otherwise, check out these important facts you probably never knew about midland-flags.co.uk

UK leading flag supplier. Buy flags, bunting, flag poles & custom flags online. Union Jack, England, Scotland, Wales & world flags. Fast UK delivery. As featured in BBC.

Visit midland-flags.co.uk

Key Findings

We analyzed Midland-flags.co.uk page load time and found that the first response time was 614 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

midland-flags.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

1/100

10%

LCP (Largest Contentful Paint)

Value19.3 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value560 ms

53/100

30%

CLS (Cumulative Layout Shift)

Value0.194

63/100

15%

TTI (Time to Interactive)

Value17.9 s

4/100

10%

Network Requests Diagram

midland-flags.co.uk

614 ms

www.midland-flags.co.uk

340 ms

www.midland-flags.co.uk

886 ms

platform.js

30 ms

css

45 ms

Our browser made a total of 145 requests to load all elements on the main page. We found that 79% of them (114 requests) were addressed to the original Midland-flags.co.uk, 6% (8 requests) were made to Fonts.gstatic.com and 4% (6 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Midland-flags.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 250.4 kB (6%)

Content Size

4.5 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midland-flags.co.uk main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 107.2 kB

  • Original 124.7 kB
  • After minification 110.9 kB
  • After compression 17.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.8 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 107.2 kB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 50.3 kB

  • Original 3.7 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midland Flags images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 54.5 kB

  • Original 534.2 kB
  • After minification 528.1 kB
  • After compression 479.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-29%

Potential reduce by 38.4 kB

  • Original 132.4 kB
  • After minification 127.6 kB
  • After compression 94.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midland-flags.co.uk needs all CSS files to be minified and compressed as it can save up to 38.4 kB or 29% of the original size.

Requests Breakdown

Number of requests can be reduced by 69 (53%)

Requests Now

131

After Optimization

62

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 131 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midland Flags. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 30 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

midland-flags.co.uk

midland-flags.co.uk

614 ms

www.midland-flags.co.uk

www.midland-flags.co.uk

340 ms

www.midland-flags.co.uk

www.midland-flags.co.uk

886 ms

platform.js

platform.js

30 ms

css

css

45 ms

j-strap.css

j-strap.css

154 ms

jquery-ui-1.8.16.custom.css

jquery-ui-1.8.16.custom.css

233 ms

colorbox.css

colorbox.css

236 ms

owl.carousel.css

owl.carousel.css

235 ms

owl.transitions.css

owl.transitions.css

237 ms

magnific-popup.css

magnific-popup.css

236 ms

settings.css

settings.css

238 ms

hint.min.css

hint.min.css

311 ms

journal.css

journal.css

313 ms

features.css

features.css

314 ms

header.css

header.css

315 ms

module.css

module.css

317 ms

pages.css

pages.css

320 ms

account.css

account.css

388 ms

blog-manager.css

blog-manager.css

390 ms

side-column.css

side-column.css

391 ms

product.css

product.css

392 ms

category.css

category.css

392 ms

footer.css

footer.css

393 ms

icons.css

icons.css

465 ms

jquery.fancybox.css

jquery.fancybox.css

468 ms

responsive.css

responsive.css

468 ms

index.php

index.php

793 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

549 ms

jquery-ui-1.8.24.min.js

jquery-ui-1.8.24.min.js

633 ms

common.js

common.js

543 ms

jquery.total-storage.min.js

jquery.total-storage.min.js

544 ms

jquery.colorbox.js

jquery.colorbox.js

546 ms

tabs.js

tabs.js

620 ms

owl.carousel.js

owl.carousel.js

623 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

624 ms

jquery.actual.min.js

jquery.actual.min.js

626 ms

jquery.countdown.js

jquery.countdown.js

698 ms

jquery.imagezoom.min.js

jquery.imagezoom.min.js

700 ms

jquery.lazy.1.6.min.js

jquery.lazy.1.6.min.js

702 ms

css

css

32 ms

css

css

32 ms

wow.js

wow.js

34 ms

css

css

18 ms

animate.css

animate.css

47 ms

option_image.css

option_image.css

635 ms

bootstrap.min.css

bootstrap.min.css

566 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

631 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

640 ms

jquery.cookie.js

jquery.cookie.js

552 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

553 ms

jquery.matchHeight.js

jquery.matchHeight.js

602 ms

journal.js

journal.js

703 ms

jquery.swipebox.js

jquery.swipebox.js

572 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

568 ms

jquery.pnotify.min.js

jquery.pnotify.min.js

568 ms

jquery.autocomplete2.min.js

jquery.autocomplete2.min.js

623 ms

respond.js

respond.js

624 ms

jquery.sticky.js

jquery.sticky.js

767 ms

init.js

init.js

699 ms

index.php

index.php

837 ms

gtm.js

gtm.js

197 ms

analytics.js

analytics.js

171 ms

Midland-Flags-Logo-279x54.png

Midland-Flags-Logo-279x54.png

197 ms

Union%20Jack.png

Union%20Jack.png

286 ms

England.png

England.png

195 ms

USA.png

USA.png

285 ms

Wayne-Walker.jpg

Wayne-Walker.jpg

779 ms

Wales.png

Wales.png

782 ms

Confederate%20opt.png

Confederate%20opt.png

342 ms

Ireland.png

Ireland.png

287 ms

Lest%20We%20Forget.png

Lest%20We%20Forget.png

341 ms

St%20Andrews%20Navy.png

St%20Andrews%20Navy.png

342 ms

Australia.png

Australia.png

780 ms

Rainbow.png

Rainbow.png

778 ms

Skull%20and%20Crossbones.png

Skull%20and%20Crossbones.png

780 ms

France.png

France.png

779 ms

Plain%20White%20sleeved.png

Plain%20White%20sleeved.png

829 ms

Italy.png

Italy.png

827 ms

Yorkshire%20New%20sleeved.png

Yorkshire%20New%20sleeved.png

875 ms

European%20Union.png

European%20Union.png

874 ms

Transgender-New%20opt.png

Transgender-New%20opt.png

828 ms

Canadian.png

Canadian.png

829 ms

Mexico.png

Mexico.png

876 ms

Olympic.jpg

Olympic.jpg

983 ms

Christmas-Banner-Mailchimp.jpg

Christmas-Banner-Mailchimp.jpg

165 ms

Advertising-flags-retail-flags-drop.jpg

Advertising-flags-retail-flags-drop.jpg

1117 ms

DuraFlag-Premium-Quality-Flags.jpg

DuraFlag-Premium-Quality-Flags.jpg

876 ms

Custom-Icon.jpg

Custom-Icon.jpg

1066 ms

Triangle-Bunt-Icon.jpg

Triangle-Bunt-Icon.jpg

1066 ms

Nautical-Icon.jpg

Nautical-Icon.jpg

1117 ms

Multi-Nation-Icon.jpg

Multi-Nation-Icon.jpg

1117 ms

Union-Jack-Small.jpg

Union-Jack-Small.jpg

1116 ms

Hand%20Wavers%20Olympics.jpg

Hand%20Wavers%20Olympics.jpg

1190 ms

Hand%20Wavers%20Plain%20Colours.jpg

Hand%20Wavers%20Plain%20Colours.jpg

1190 ms

Satin%20Table%20Flags.jpg

Satin%20Table%20Flags.jpg

1247 ms

Table%20Flags.jpg

Table%20Flags.jpg

1257 ms

journal-icons.svg

journal-icons.svg

1205 ms

vm8vdRf0T0bS1ffgsPB7WZ-mD274wNdVMJ8b.ttf

vm8vdRf0T0bS1ffgsPB7WZ-mD274wNdVMJ8b.ttf

64 ms

vm8sdRf0T0bS1ffgsPB7WZ-mD2ZD5cd4EpcxlZ_5.ttf

vm8sdRf0T0bS1ffgsPB7WZ-mD2ZD5cd4EpcxlZ_5.ttf

104 ms

collect

collect

18 ms

js

js

70 ms

Christmas-Banner-Mailchimp.jpg

Christmas-Banner-Mailchimp.jpg

1298 ms

journal-icons.woff

journal-icons.woff

1075 ms

Flags%20with%20Wooden%20Stands.jpg

Flags%20with%20Wooden%20Stands.jpg

1148 ms

Windsocks-Icon.png

Windsocks-Icon.png

1119 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQVIT9d4cw.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQVIT9d4cw.ttf

53 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYCSUhiCnAw.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYCSUhiCnAw.ttf

54 ms

Sports%20Merchandise.jpg

Sports%20Merchandise.jpg

1070 ms

Flag%20Poles.jpg

Flag%20Poles.jpg

1170 ms

transparent-980x400.png

transparent-980x400.png

1083 ms

transparent-280x200.png

transparent-280x200.png

1082 ms

transparent-51x32.png

transparent-51x32.png

1085 ms

SlGVmQWMvZQIdix7AFxXkHNSaBYXags.ttf

SlGVmQWMvZQIdix7AFxXkHNSaBYXags.ttf

373 ms

4iCs6KVjbNBYlgoKfw7znU6AFw.ttf

4iCs6KVjbNBYlgoKfw7znU6AFw.ttf

438 ms

4iCv6KVjbNBYlgoCjC3jsGyIPYZvgw.ttf

4iCv6KVjbNBYlgoCjC3jsGyIPYZvgw.ttf

435 ms

4iCv6KVjbNBYlgoC1CzjsGyIPYZvgw.ttf

4iCv6KVjbNBYlgoC1CzjsGyIPYZvgw.ttf

440 ms

img.jpg

img.jpg

1652 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

52 ms

Euro%202020%20Spain.jpg

Euro%202020%20Spain.jpg

1189 ms

2020-Euros-bunting.jpg

2020-Euros-bunting.jpg

919 ms

9x6-hand-wavers-pack-euro2020.jpg

9x6-hand-wavers-pack-euro2020.jpg

880 ms

6x4-Table-Flag-Pack-Euro-2020.jpg

6x4-Table-Flag-Pack-Euro-2020.jpg

989 ms

Advertising-flags-retail-home-banner.jpg

Advertising-flags-retail-home-banner.jpg

919 ms

Anyflagbanner2.jpg

Anyflagbanner2.jpg

1269 ms

Union-Jack-280x200.jpg

Union-Jack-280x200.jpg

949 ms

LWF-280x200.jpg

LWF-280x200.jpg

949 ms

Rainbow%20no%20eyelets-280x200.png

Rainbow%20no%20eyelets-280x200.png

1020 ms

badge

badge

84 ms

British-Military-280x200.png

British-Military-280x200.png

996 ms

Confederate-280x200.png

Confederate-280x200.png

983 ms

British-Counties-280x200.png

British-Counties-280x200.png

1053 ms

loader.gif

loader.gif

1057 ms

coloredbg.png

coloredbg.png

1057 ms

m=_b,_tp

m=_b,_tp

11 ms

js

js

112 ms

no_rating.png

no_rating.png

112 ms

m=vhDjqd

m=vhDjqd

64 ms

MFWebsiteBannerNewColor-1280x400.jpg

MFWebsiteBannerNewColor-1280x400.jpg

1191 ms

api.js

api.js

41 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

12 ms

m=Wt6vjf,hhhU8,FCpbqb,WhJNk

m=Wt6vjf,hhhU8,FCpbqb,WhJNk

24 ms

m=lwddkf,EFQ78c

m=lwddkf,EFQ78c

26 ms

m=RqjULd

m=RqjULd

11 ms

8xSnR8xaYi

8xSnR8xaYi

232 ms

Accessibility Review

midland-flags.co.uk accessibility score

65

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

midland-flags.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

midland-flags.co.uk SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midland-flags.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midland-flags.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midland-flags.co.uk

Open Graph data is detected on the main page of Midland Flags. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: