Tools & Wizards About Us
midwesthearth.com screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    75% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

midwesthearth.com

Midwest Hearth - Products for Fireplace Stove Barbecue and Outdoor

Page Load Speed

1.6 sec in total

First Response

175 ms

Resources Loaded

1.1 sec

Page Rendered

322 ms

midwesthearth.com screenshot

About Website

Visit midwesthearth.com now to see the best up-to-date Midwest Hearth content and also check out these interesting facts you probably never knew about midwesthearth.com

Midwest Hearth provides high quality components and accessories for fireplaces, stoves, gas logs, fire pits, BBQ grills, outdoor kitchens and more. We have partnered with American factories whenever p...

Visit midwesthearth.com

Key Findings

We analyzed Midwesthearth.com page load time and found that the first response time was 175 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

midwesthearth.com performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value4.4 s

73/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.125

83/100

15%

TTI (Time to Interactive)

Value8.6 s

37/100

10%

Network Requests Diagram

midwesthearth.com

175 ms

www.midwesthearth.com

363 ms

sites.css

91 ms

fancybox.css

74 ms

main_style.css

170 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 38% of them (12 requests) were addressed to the original Midwesthearth.com, 22% (7 requests) were made to Cdn2.editmysite.com and 13% (4 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (487 ms) belongs to the original domain Midwesthearth.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 513.3 kB (24%)

Content Size

2.2 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midwesthearth.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 44.2 kB

  • Original 54.0 kB
  • After minification 53.5 kB
  • After compression 9.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.2 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 37.9 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midwest Hearth images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 367.8 kB

  • Original 612.8 kB
  • After minification 612.1 kB
  • After compression 245.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 367.8 kB or 60% of the original size.

CSS Optimization

-60%

Potential reduce by 63.5 kB

  • Original 106.2 kB
  • After minification 104.7 kB
  • After compression 42.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midwesthearth.com needs all CSS files to be minified and compressed as it can save up to 63.5 kB or 60% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (57%)

Requests Now

30

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midwest Hearth. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

midwesthearth.com

midwesthearth.com

175 ms

www.midwesthearth.com

www.midwesthearth.com

363 ms

sites.css

sites.css

91 ms

fancybox.css

fancybox.css

74 ms

main_style.css

main_style.css

170 ms

css

css

50 ms

css

css

65 ms

css

css

71 ms

css

css

73 ms

site_membership.css

site_membership.css

115 ms

templateArtifacts.js

templateArtifacts.js

164 ms

jquery.min.js

jquery.min.js

72 ms

main.js

main.js

194 ms

main-membership-site.js

main-membership-site.js

83 ms

commerce-core.js

commerce-core.js

81 ms

main-commerce-browse.js

main-commerce-browse.js

58 ms

ftl.js

ftl.js

57 ms

teal_icons.png

teal_icons.png

207 ms

848693066.jpg

848693066.jpg

421 ms

ga.js

ga.js

46 ms

quant.js

quant.js

45 ms

1433512430.png

1433512430.png

190 ms

2062924_orig.jpg

2062924_orig.jpg

487 ms

3129559_orig.jpg

3129559_orig.jpg

241 ms

4101112_orig.jpg

4101112_orig.jpg

245 ms

3779423_orig.jpg

3779423_orig.jpg

261 ms

1697400_orig.jpg

1697400_orig.jpg

345 ms

analytics.js

analytics.js

18 ms

sp.js

sp.js

18 ms

__utm.gif

__utm.gif

24 ms

pixel;r=289608695;a=p-0dYLvhSGGqUWo;labels=l10%2Cu54108325.u54108325s473077767367432948;fpan=1;fpa=P0-346215134-1458441088264;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458441088264;tzo=-180;ref=;url=http%3A%2F%2Fwww.midwesthearth.com%2F;ogl=site_name.Midwest%20Hearth%2Ctitle.Midwest%20Hearth%20%7C%20Distributor%20of%20Hearth%252C%20BBQ%252C%20and%20Outdoor%20Living%20Products%2Cdescription.Midwest%20Hearth%20is%20a%20wholesale%20distributor%20of%20hearth%252C%20barbecue%252C%20and%20outdoor%20livin%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F2062924_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F3129559_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F4101112_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F3779423_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F1697400_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F1433512430%252Epng%2Curl.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2F

pixel;r=289608695;a=p-0dYLvhSGGqUWo;labels=l10%2Cu54108325.u54108325s473077767367432948;fpan=1;fpa=P0-346215134-1458441088264;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458441088264;tzo=-180;ref=;url=http%3A%2F%2Fwww.midwesthearth.com%2F;ogl=site_name.Midwest%20Hearth%2Ctitle.Midwest%20Hearth%20%7C%20Distributor%20of%20Hearth%252C%20BBQ%252C%20and%20Outdoor%20Living%20Products%2Cdescription.Midwest%20Hearth%20is%20a%20wholesale%20distributor%20of%20hearth%252C%20barbecue%252C%20and%20outdoor%20livin%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F2062924_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F3129559_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F4101112_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F3779423_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F1697400_orig%252Ejpg%2Cimage.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2Fuploads%2F5%2F4%2F1%2F0%2F54108325%2F1433512430%252Epng%2Curl.http%3A%2F%2Fwww%252Emidwesthearth%252Ecom%2F

19 ms

366 ms

Accessibility Review

midwesthearth.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

midwesthearth.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

midwesthearth.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midwesthearth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Midwesthearth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

midwesthearth.com

Open Graph data is detected on the main page of Midwest Hearth. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: