Report Summary

  • 56

    Performance

    Renders faster than
    73% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

midwestnewmedia.com

Midwest New Media, LLC - Web Development and Internet Consulting - Cincinnati, OH

Page Load Speed

934 ms in total

First Response

110 ms

Resources Loaded

613 ms

Page Rendered

211 ms

midwestnewmedia.com screenshot

About Website

Click here to check amazing Midwest New Media content for United States. Otherwise, check out these important facts you probably never knew about midwestnewmedia.com

Cincinnati web development and Internet consulting company providing WordPress development, website maintenance services, web hosting, and SEO/SEM.

Visit midwestnewmedia.com

Key Findings

We analyzed Midwestnewmedia.com page load time and found that the first response time was 110 ms and then it took 824 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

midwestnewmedia.com performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value4.1 s

79/100

10%

TBT (Total Blocking Time)

Value390 ms

68/100

30%

CLS (Cumulative Layout Shift)

Value0.045

99/100

15%

TTI (Time to Interactive)

Value7.9 s

43/100

10%

Network Requests Diagram

midwestnewmedia.com

110 ms

www.midwestnewmedia.com

140 ms

styles

58 ms

js

74 ms

gatherer.php

108 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 70% of them (31 requests) were addressed to the original Midwestnewmedia.com, 18% (8 requests) were made to Apis.google.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (140 ms) belongs to the original domain Midwestnewmedia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 316.1 kB (45%)

Content Size

704.6 kB

After Optimization

388.4 kB

In fact, the total size of Midwestnewmedia.com main page is 704.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 370.6 kB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 9.3 kB

  • Original 14.2 kB
  • After minification 13.3 kB
  • After compression 4.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.3 kB or 65% of the original size.

Image Optimization

-23%

Potential reduce by 85.1 kB

  • Original 370.6 kB
  • After minification 285.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Midwest New Media needs image optimization as it can save up to 85.1 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 191.2 kB

  • Original 283.3 kB
  • After minification 244.7 kB
  • After compression 92.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 191.2 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 30.5 kB

  • Original 36.5 kB
  • After minification 28.5 kB
  • After compression 6.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midwestnewmedia.com needs all CSS files to be minified and compressed as it can save up to 30.5 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (24%)

Requests Now

42

After Optimization

32

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midwest New Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

midwestnewmedia.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

midwestnewmedia.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

midwestnewmedia.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midwestnewmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midwestnewmedia.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Midwest New Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: