Tools & Wizards About Us
midwestpp.com screenshot

Report Summary

  • 83

    Performance

    Renders faster than
    87% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

midwestpp.com

Your one source for premium printing and promotional products

Page Load Speed

3.7 sec in total

First Response

269 ms

Resources Loaded

2.2 sec

Page Rendered

1.2 sec

midwestpp.com screenshot

About Website

Visit midwestpp.com now to see the best up-to-date Midwestpp content and also check out these interesting facts you probably never knew about midwestpp.com

Kalamazoo area promotional agency specializing in promotional products, incentive and reward programs to attract and keep employees, and corporate apparel, to help your business get recognized and be ...

Visit midwestpp.com

Key Findings

We analyzed Midwestpp.com page load time and found that the first response time was 269 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

midwestpp.com performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

62/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.065

97/100

15%

TTI (Time to Interactive)

Value3.1 s

95/100

10%

Network Requests Diagram

www.midwestpp.com

269 ms

common.css

114 ms

site.css

122 ms

pageelements.css

121 ms

preview.css

123 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that all of those requests were addressed to Midwestpp.com and no external sources were called. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Midwestpp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 40.5 kB (2%)

Content Size

1.7 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midwestpp.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 21.9 kB

  • Original 26.9 kB
  • After minification 26.8 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 583 B

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midwestpp images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 17.7 kB

  • Original 70.0 kB
  • After minification 69.9 kB
  • After compression 52.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.7 kB or 25% of the original size.

CSS Optimization

-8%

Potential reduce by 398 B

  • Original 5.1 kB
  • After minification 5.1 kB
  • After compression 4.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midwestpp.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (33%)

Requests Now

30

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midwestpp. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.midwestpp.com

www.midwestpp.com

269 ms

common.css

common.css

114 ms

site.css

site.css

122 ms

pageelements.css

pageelements.css

121 ms

preview.css

preview.css

123 ms

prototype.js

prototype.js

314 ms

effects.js

effects.js

199 ms

server.js

server.js

179 ms

bounds.js

bounds.js

250 ms

tip.js

tip.js

197 ms

touch.js

touch.js

190 ms

site.js

site.js

235 ms

stats.js

stats.js

249 ms

opb%20formerly%20mpp%20cobranded%20logo%202%20color%20header%20002%2010-16-15lg.jpg

opb%20formerly%20mpp%20cobranded%20logo%202%20color%20header%20002%2010-16-15lg.jpg

1383 ms

Home.jpg

Home.jpg

83 ms

about-us.jpg

about-us.jpg

88 ms

proproducts2.jpg

proproducts2.jpg

87 ms

apparel.jpg

apparel.jpg

93 ms

services.jpg

services.jpg

92 ms

solutions.jpg

solutions.jpg

227 ms

start.jpg

start.jpg

225 ms

search.jpg

search.jpg

219 ms

consult.jpg

consult.jpg

223 ms

contact.jpg

contact.jpg

223 ms

CL-Spreadfl-SMALL.jpg

CL-Spreadfl-SMALL.jpg

230 ms

sidepromo4.jpg

sidepromo4.jpg

298 ms

pagetitle.img

pagetitle.img

222 ms

image.img

image.img

240 ms

1729783405022

1729783405022

159 ms

siteimage.img

siteimage.img

169 ms

tabsborder.img

tabsborder.img

171 ms

navbar.img

navbar.img

186 ms

Accessibility Review

midwestpp.com accessibility score

68

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

midwestpp.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

midwestpp.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midwestpp.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Midwestpp.com main page’s claimed encoding is iso8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

midwestpp.com

Open Graph description is not detected on the main page of Midwestpp. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: