Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

mooreandscarry.com

Moore and Scarry Advertising - Automotive advertising, digital marketing and branding - Driven to Move You

Page Load Speed

3.7 sec in total

First Response

96 ms

Resources Loaded

2.1 sec

Page Rendered

1.5 sec

mooreandscarry.com screenshot

About Website

Click here to check amazing Moore And Scarry content for United States. Otherwise, check out these important facts you probably never knew about mooreandscarry.com

Moore and Scarry Advertising - The Nation's #1 full service automotive advertising agency. Specializing in traditional, digital and social marketing and branding

Visit mooreandscarry.com

Key Findings

We analyzed Mooreandscarry.com page load time and found that the first response time was 96 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

mooreandscarry.com performance score

0

Network Requests Diagram

mooreandscarry.com

96 ms

www.mooreandscarry.com

275 ms

reset.css

76 ms

animate.min.css

125 ms

bootstrap.min.css

179 ms

Our browser made a total of 164 requests to load all elements on the main page. We found that 52% of them (86 requests) were addressed to the original Mooreandscarry.com, 21% (34 requests) were made to Maps.google.com and 9% (14 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (686 ms) belongs to the original domain Mooreandscarry.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (27%)

Content Size

4.4 MB

After Optimization

3.2 MB

In fact, the total size of Mooreandscarry.com main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 89.7 kB

  • Original 105.8 kB
  • After minification 86.8 kB
  • After compression 16.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.9 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.7 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 84.8 kB

  • Original 2.8 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Moore And Scarry images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 601.1 kB

  • Original 956.3 kB
  • After minification 951.5 kB
  • After compression 355.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 601.1 kB or 63% of the original size.

CSS Optimization

-83%

Potential reduce by 410.3 kB

  • Original 495.8 kB
  • After minification 493.6 kB
  • After compression 85.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mooreandscarry.com needs all CSS files to be minified and compressed as it can save up to 410.3 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 63 (43%)

Requests Now

146

After Optimization

83

The browser has sent 146 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Moore And Scarry. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

SEO Factors

mooreandscarry.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mooreandscarry.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mooreandscarry.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Moore And Scarry. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: