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morningfinance.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

morningfinance.com

LendingTree: May the Best Loan Win

Page Load Speed

847 ms in total

First Response

29 ms

Resources Loaded

428 ms

Page Rendered

390 ms

morningfinance.com screenshot

About Website

Visit morningfinance.com now to see the best up-to-date Morningfinance content for United States and also check out these interesting facts you probably never knew about morningfinance.com

LendingTree helps you get the best deal possible on your loans. By giving consumers multiple offers from several lenders, we make comparison shopping easy.

Visit morningfinance.com

Key Findings

We analyzed Morningfinance.com page load time and found that the first response time was 29 ms and then it took 818 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

morningfinance.com performance score

0

Network Requests Diagram

morningfinance.com

29 ms

morningfinance.com

53 ms

bootstrap.min.css

35 ms

home.css

20 ms

social-share-kit.css

56 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 73% of them (11 requests) were addressed to the original Morningfinance.com, 7% (1 request) were made to Maxcdn.bootstrapcdn.com and 7% (1 request) were made to Googletagservices.com. The less responsive or slowest element that took the longest time to load (88 ms) relates to the external source Googletagservices.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 205.8 kB (25%)

Content Size

839.5 kB

After Optimization

633.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morningfinance.com main page is 839.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 533.7 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 10.3 kB

  • Original 12.7 kB
  • After minification 8.7 kB
  • After compression 2.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.3 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 75 B

  • Original 533.7 kB
  • After minification 533.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morningfinance images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 181.5 kB

  • Original 275.7 kB
  • After minification 275.7 kB
  • After compression 94.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 181.5 kB or 66% of the original size.

CSS Optimization

-81%

Potential reduce by 14.0 kB

  • Original 17.4 kB
  • After minification 13.9 kB
  • After compression 3.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morningfinance.com needs all CSS files to be minified and compressed as it can save up to 14.0 kB or 81% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

13

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morningfinance. According to our analytics all requests are already optimized.

Network Requests Diagram

morningfinance.com

morningfinance.com

29 ms

morningfinance.com

morningfinance.com

53 ms

bootstrap.min.css

bootstrap.min.css

35 ms

home.css

home.css

20 ms

social-share-kit.css

social-share-kit.css

56 ms

gpt.js

gpt.js

88 ms

logo2x.png

logo2x.png

14 ms

house-calc.jpg

house-calc.jpg

41 ms

harp-image.jpg

harp-image.jpg

59 ms

va.jpg

va.jpg

74 ms

reverse.jpg

reverse.jpg

59 ms

piggy-bank.jpg

piggy-bank.jpg

59 ms

business.jpg

business.jpg

58 ms

integrator.js

integrator.js

62 ms

pubads_impl_249.js

pubads_impl_249.js

80 ms

SEO Factors

morningfinance.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morningfinance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morningfinance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morningfinance.com

Open Graph description is not detected on the main page of Morningfinance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: