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desmoines.nm.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

desmoines.nm.com

Page Load Speed

2.1 sec in total

First Response

36 ms

Resources Loaded

1.5 sec

Page Rendered

523 ms

desmoines.nm.com screenshot

About Website

Welcome to desmoines.nm.com homepage info - get ready to check Desmoines Nm best content for United States right away, or after learning these important things about desmoines.nm.com

Everything you need from insurance to investments to financial planning, all in one place. Get in touch with your Des Moines, IA Northwestern Mutual financial advisor office.

Visit desmoines.nm.com

Key Findings

We analyzed Desmoines.nm.com page load time and found that the first response time was 36 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

desmoines.nm.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value6.1 s

45/100

10%

TBT (Total Blocking Time)

Value1,190 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value15.0 s

7/100

10%

Network Requests Diagram

desmoines.nm.com

36 ms

desmoines.nm.com

39 ms

117 ms

offices.css

34 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

194 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Desmoines.nm.com, 36% (32 requests) were made to Media.northwesternmutual.com and 10% (9 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (889 ms) relates to the external source Media.northwesternmutual.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 626.1 kB (20%)

Content Size

3.1 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Desmoines.nm.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 213.4 kB

  • Original 271.0 kB
  • After minification 263.0 kB
  • After compression 57.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 213.4 kB or 79% of the original size.

Image Optimization

-5%

Potential reduce by 104.7 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Desmoines Nm images are well optimized though.

JavaScript Optimization

-38%

Potential reduce by 307.6 kB

  • Original 809.4 kB
  • After minification 809.4 kB
  • After compression 501.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 307.6 kB or 38% of the original size.

CSS Optimization

-1%

Potential reduce by 409 B

  • Original 47.6 kB
  • After minification 47.6 kB
  • After compression 47.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Desmoines.nm.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 45 (56%)

Requests Now

81

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Desmoines Nm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

desmoines.nm.com

desmoines.nm.com

36 ms

desmoines.nm.com

desmoines.nm.com

39 ms

117 ms

offices.css

offices.css

34 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

194 ms

offices.js

offices.js

73 ms

js

js

143 ms

js

js

82 ms

navigation-menu-mobile.svg

navigation-menu-mobile.svg

324 ms

fbevents.js

fbevents.js

96 ms

bat.js

bat.js

311 ms

cancel-x.svg

cancel-x.svg

315 ms

nm-logo-blue.svg

nm-logo-blue.svg

318 ms

navigation-search-inactive-mobile.svg

navigation-search-inactive-mobile.svg

314 ms

new-navigation-search-active-mobile.svg

new-navigation-search-active-mobile.svg

316 ms

navigation-chevron-blue-right-mobile.svg

navigation-chevron-blue-right-mobile.svg

319 ms

navigation-chevron-left-grey-mobile.svg

navigation-chevron-left-grey-mobile.svg

389 ms

navigation-search-reverse.svg

navigation-search-reverse.svg

387 ms

navigation-search-active.svg

navigation-search-active.svg

458 ms

handshake.svg

handshake.svg

386 ms

chevron-right-blue.svg

chevron-right-blue.svg

387 ms

nav-active-carret-blue.svg

nav-active-carret-blue.svg

389 ms

nav-inactive-carret-blue.svg

nav-inactive-carret-blue.svg

488 ms

heroImage_HomePage_Url_Desktop-Des%20Moines.jpg

heroImage_HomePage_Url_Desktop-Des%20Moines.jpg

694 ms

expert-partner.svg

expert-partner.svg

489 ms

point-to-point.svg

point-to-point.svg

463 ms

gold-star.svg

gold-star.svg

466 ms

supporting-photo-find-an-fr-v3.jpg

supporting-photo-find-an-fr-v3.jpg

465 ms

handshake-reverse.svg

handshake-reverse.svg

496 ms

man-with-flag.svg

man-with-flag.svg

564 ms

rocket.svg

rocket.svg

513 ms

supporting-photo-apply-now-v4.jpg

supporting-photo-apply-now-v4.jpg

567 ms

nametag-reverse.svg

nametag-reverse.svg

564 ms

supporting-photo-giving-back.jpg

supporting-photo-giving-back.jpg

568 ms

supporting-photo-nm-stats.jpg

supporting-photo-nm-stats.jpg

704 ms

map-marker.svg

map-marker.svg

702 ms

other-locations-blue-bar.svg

other-locations-blue-bar.svg

888 ms

chevron-right.svg

chevron-right.svg

889 ms

insight.min.js

insight.min.js

292 ms

heap-3637159320.js

heap-3637159320.js

358 ms

staticmap

staticmap

249 ms

staticmap

staticmap

245 ms

staticmap

staticmap

253 ms

chevron-up.svg

chevron-up.svg

819 ms

dropdown-arrow.svg

dropdown-arrow.svg

817 ms

dropdown-arrow-open.svg

dropdown-arrow-open.svg

821 ms

chevron-left-grey.svg

chevron-left-grey.svg

817 ms

GuardianSans-Regular.woff

GuardianSans-Regular.woff

242 ms

GuardianSans-Light.woff

GuardianSans-Light.woff

246 ms

GuardianSans-Thin.woff

GuardianSans-Thin.woff

245 ms

GuardianSans-Medium.woff

GuardianSans-Medium.woff

243 ms

GuardianSans-SemiBold.woff

GuardianSans-SemiBold.woff

304 ms

287689728264317

287689728264317

262 ms

id

id

309 ms

AppMeasurement.min.js

AppMeasurement.min.js

170 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

234 ms

otSDKStub.js

otSDKStub.js

283 ms

25058490.js

25058490.js

43 ms

dest5.html

dest5.html

39 ms

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

24 ms

js

js

34 ms

ibs:dpid=411&dpuuid=ZtobpgAAAI_yAgOj

ibs:dpid=411&dpuuid=ZtobpgAAAI_yAgOj

12 ms

location

location

99 ms

js

js

73 ms

js

js

168 ms

js

js

168 ms

js

js

158 ms

uwt.js

uwt.js

46 ms

delivery

delivery

139 ms

5564967.js

5564967.js

18 ms

adsct

adsct

323 ms

adsct

adsct

435 ms

otBannerSdk.js

otBannerSdk.js

288 ms

249 ms

252 ms

activityi;src=8851916;type=pagel0;cat=north00;ord=6437971628388;npa=0;auiddc=1415597439.1725569959;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

activityi;src=8851916;type=pagel0;cat=north00;ord=6437971628388;npa=0;auiddc=1415597439.1725569959;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

223 ms

activityi;src=8851916;type=pagel0;cat=north0;ord=1;num=8289334351872;npa=0;auiddc=1415597439.1725569959;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

activityi;src=8851916;type=pagel0;cat=north0;ord=1;num=8289334351872;npa=0;auiddc=1415597439.1725569959;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

225 ms

js

js

67 ms

analytics.js

analytics.js

48 ms

en.json

en.json

109 ms

collect

collect

92 ms

src=8851916;type=pagel0;cat=north00;ord=6437971628388;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

src=8851916;type=pagel0;cat=north00;ord=6437971628388;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

191 ms

src=8851916;type=pagel0;cat=north0;ord=1;num=8289334351872;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

src=8851916;type=pagel0;cat=north0;ord=1;num=8289334351872;npa=0;auiddc=*;u1=www.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994;pscdl=noapi;frm=0;gtm=45fe4930v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fia%2Fdes-moines%2F20691994%2F

77 ms

otFlat.json

otFlat.json

20 ms

otPcPanel.json

otPcPanel.json

33 ms

otCommonStyles.css

otCommonStyles.css

38 ms

ot_close.svg

ot_close.svg

95 ms

nm-navy-200x40-2x.png

nm-navy-200x40-2x.png

61 ms

nr-1044.min.js

nr-1044.min.js

53 ms

Accessibility Review

desmoines.nm.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

desmoines.nm.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

desmoines.nm.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Desmoines.nm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Desmoines.nm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

desmoines.nm.com

Open Graph description is not detected on the main page of Desmoines Nm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: