Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

ipnm.next.co.uk

Next Official Site: Online Fashion, Kids Clothes & Homeware

Page Load Speed

12.8 sec in total

First Response

82 ms

Resources Loaded

11.5 sec

Page Rendered

1.2 sec

ipnm.next.co.uk screenshot

About Website

Welcome to ipnm.next.co.uk homepage info - get ready to check Ipnm Next best content for United Kingdom right away, or after learning these important things about ipnm.next.co.uk

Shop the latest women's, men's & children's fashion plus homeware, beauty, designer brands & more. Next day delivery & free returns available. Shop now!

Visit ipnm.next.co.uk

Key Findings

We analyzed Ipnm.next.co.uk page load time and found that the first response time was 82 ms and then it took 12.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ipnm.next.co.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value35.2 s

0/100

25%

SI (Speed Index)

Value39.8 s

0/100

10%

TBT (Total Blocking Time)

Value52,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value74.1 s

0/100

10%

Network Requests Diagram

ipnm.next.co.uk

82 ms

www.next.co.uk

286 ms

Poppins-font.min.css

150 ms

core.min.js

150 ms

gtm.js

689 ms

Our browser made a total of 133 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Ipnm.next.co.uk, 71% (94 requests) were made to Next.co.uk and 6% (8 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (2.9 sec) relates to the external source Ade.googlesyndication.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 973.5 kB (70%)

Content Size

1.4 MB

After Optimization

426.0 kB

In fact, the total size of Ipnm.next.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 620.4 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 504.5 kB

  • Original 599.2 kB
  • After minification 595.5 kB
  • After compression 94.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 504.5 kB or 84% of the original size.

Image Optimization

-40%

Potential reduce by 1.9 kB

  • Original 4.6 kB
  • After minification 2.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ipnm Next needs image optimization as it can save up to 1.9 kB or 40% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-57%

Potential reduce by 352.7 kB

  • Original 620.4 kB
  • After minification 528.8 kB
  • After compression 267.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 352.7 kB or 57% of the original size.

CSS Optimization

-65%

Potential reduce by 114.4 kB

  • Original 175.3 kB
  • After minification 169.0 kB
  • After compression 60.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipnm.next.co.uk needs all CSS files to be minified and compressed as it can save up to 114.4 kB or 65% of the original size.

Requests Breakdown

Number of requests can be reduced by 97 (77%)

Requests Now

126

After Optimization

29

The browser has sent 126 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ipnm Next. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 66 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ipnm.next.co.uk accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ipnm.next.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ipnm.next.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipnm.next.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ipnm.next.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ipnm Next. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: