Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

narrativemarketing.com.au

Narrative Marketing: Powerful Brand Storytelling To Transform Your Business

Page Load Speed

8.3 sec in total

First Response

1.9 sec

Resources Loaded

5.9 sec

Page Rendered

530 ms

narrativemarketing.com.au screenshot

About Website

Click here to check amazing Narrative Marketing content. Otherwise, check out these important facts you probably never knew about narrativemarketing.com.au

At Narrative Marketing we believe storytelling is a superpower. We can supercharge your brand story through strategy, content and training services.

Visit narrativemarketing.com.au

Key Findings

We analyzed Narrativemarketing.com.au page load time and found that the first response time was 1.9 sec and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster. This domain responded with an error, which can significantly jeopardize Narrativemarketing.com.au rating and web reputation

Performance Metrics

narrativemarketing.com.au performance score

0

Network Requests Diagram

narrativemarketing.com.au

1851 ms

wp-emoji-release.min.js

207 ms

shortcode-min.css

413 ms

js

60 ms

et-divi-customizer-global.min.css

609 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 42% of them (27 requests) were addressed to the original Narrativemarketing.com.au, 56% (36 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Narrativemarketing.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 302.3 kB (15%)

Content Size

2.0 MB

After Optimization

1.7 MB

In fact, the total size of Narrativemarketing.com.au main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 274.0 kB

  • Original 313.6 kB
  • After minification 310.4 kB
  • After compression 39.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 274.0 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 27.9 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Narrative Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 319 B

  • Original 113.6 kB
  • After minification 113.6 kB
  • After compression 113.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 18 B

  • Original 2.8 kB
  • After minification 2.8 kB
  • After compression 2.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Narrativemarketing.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (35%)

Requests Now

26

After Optimization

17

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Narrative Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

narrativemarketing.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Narrativemarketing.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Narrativemarketing.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Narrative Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: