Tools & Wizards About Us
naturalrugstore.co.uk screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    48% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

naturalrugstore.co.uk

Natural Rugs Custom Made @ The Natural Rug Store UK

Page Load Speed

2.7 sec in total

First Response

161 ms

Resources Loaded

2.2 sec

Page Rendered

341 ms

naturalrugstore.co.uk screenshot

About Website

Visit naturalrugstore.co.uk now to see the best up-to-date Natural Rug Store content for United Kingdom and also check out these interesting facts you probably never knew about naturalrugstore.co.uk

The Natural Rug Store is the UK's original and best natural rug company. Create your own natural rugs using Sisal, Wool, Seagrass, Coir or Jute.

Visit naturalrugstore.co.uk

Key Findings

We analyzed Naturalrugstore.co.uk page load time and found that the first response time was 161 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

naturalrugstore.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value530 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.984

2/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

naturalrugstore.co.uk

161 ms

www.naturalrugstore.co.uk

332 ms

jquery.min.js

47 ms

addthis_widget.js

28 ms

slideshow.js

162 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 90% of them (78 requests) were addressed to the original Naturalrugstore.co.uk, 2% (2 requests) were made to S7.addthis.com and 2% (2 requests) were made to Cm.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (982 ms) belongs to the original domain Naturalrugstore.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 443.2 kB (18%)

Content Size

2.5 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Naturalrugstore.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 53.2 kB

  • Original 72.7 kB
  • After minification 70.5 kB
  • After compression 19.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.2 kB or 73% of the original size.

Image Optimization

-3%

Potential reduce by 48.2 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Natural Rug Store images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 282.5 kB

  • Original 468.1 kB
  • After minification 463.8 kB
  • After compression 185.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 282.5 kB or 60% of the original size.

CSS Optimization

-85%

Potential reduce by 59.3 kB

  • Original 69.8 kB
  • After minification 58.5 kB
  • After compression 10.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Naturalrugstore.co.uk needs all CSS files to be minified and compressed as it can save up to 59.3 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (25%)

Requests Now

83

After Optimization

62

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Natural Rug Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

naturalrugstore.co.uk

naturalrugstore.co.uk

161 ms

www.naturalrugstore.co.uk

www.naturalrugstore.co.uk

332 ms

jquery.min.js

jquery.min.js

47 ms

addthis_widget.js

addthis_widget.js

28 ms

slideshow.js

slideshow.js

162 ms

testimonials.js

testimonials.js

151 ms

bookmark.js

bookmark.js

159 ms

layout-cp.css

layout-cp.css

232 ms

sifr.js

sifr.js

161 ms

urchin.js

urchin.js

21 ms

tp_badge-140.png

tp_badge-140.png

64 ms

top-menu-bg.gif

top-menu-bg.gif

94 ms

home-bg.png

home-bg.png

152 ms

rug-bldr-btn-top.png

rug-bldr-btn-top.png

90 ms

rug-bldr-btn-slice.png

rug-bldr-btn-slice.png

90 ms

rug-bldr-btn-base.png

rug-bldr-btn-base.png

91 ms

green-truck.png

green-truck.png

92 ms

endorsements3.png

endorsements3.png

236 ms

bullet-active2.gif

bullet-active2.gif

160 ms

bullet-regular.gif

bullet-regular.gif

159 ms

pattern-light.gif

pattern-light.gif

167 ms

sisal_04.jpg

sisal_04.jpg

423 ms

slideshow-label.jpg

slideshow-label.jpg

225 ms

Wool_5.jpg

Wool_5.jpg

464 ms

seagrass_01.jpg

seagrass_01.jpg

465 ms

jute_01.jpg

jute_01.jpg

573 ms

coir_01.jpg

coir_01.jpg

530 ms

sisool_03.jpg

sisool_03.jpg

469 ms

sisal_06.jpg

sisal_06.jpg

585 ms

seagrass_02.jpg

seagrass_02.jpg

617 ms

jute_02.jpg

jute_02.jpg

707 ms

coir_03.jpg

coir_03.jpg

717 ms

sisool_02.jpg

sisool_02.jpg

706 ms

luster-01.jpg

luster-01.jpg

654 ms

luster_02.jpg

luster_02.jpg

753 ms

slideshow-prev.png

slideshow-prev.png

696 ms

slideshow-next.png

slideshow-next.png

735 ms

seagrass-roomset.jpg

seagrass-roomset.jpg

788 ms

wool-gallery-lg.jpg

wool-gallery-lg.jpg

789 ms

wool-malabar.jpg

wool-malabar.jpg

782 ms

samples-top.png

samples-top.png

811 ms

signup.gif

signup.gif

815 ms

col-bg.png

col-bg.png

874 ms

seagrass-fine.jpg

seagrass-fine.jpg

857 ms

wool-massi.jpg

wool-massi.jpg

862 ms

sisool-tric-sm.jpg

sisool-tric-sm.jpg

887 ms

__utm.gif

__utm.gif

24 ms

300lo.json

300lo.json

41 ms

wool-malabar-sm.jpg

wool-malabar-sm.jpg

845 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

33 ms

jute-jhutex-sm.jpg

jute-jhutex-sm.jpg

815 ms

collections-bg.gif

collections-bg.gif

852 ms

coir-panama.jpg

coir-panama.jpg

856 ms

JuteJhutex.jpg

JuteJhutex.jpg

869 ms

SeagrassFineHerringbone.jpg

SeagrassFineHerringbone.jpg

982 ms

SisalBigBoucleRomo.jpg

SisalBigBoucleRomo.jpg

837 ms

WoolFlatweaveClassics.jpg

WoolFlatweaveClassics.jpg

917 ms

SisalNewChampagne.jpg

SisalNewChampagne.jpg

856 ms

CoirBoucle.jpg

CoirBoucle.jpg

856 ms

pixel

pixel

17 ms

pixel

pixel

13 ms

JuteJhutex2.jpg

JuteJhutex2.jpg

845 ms

SisalSmallBoucleClassics.jpg

SisalSmallBoucleClassics.jpg

829 ms

WoolMahon.jpg

WoolMahon.jpg

671 ms

SisalMahale2.jpg

SisalMahale2.jpg

638 ms

SisalSmallBoucleClassics2.jpg

SisalSmallBoucleClassics2.jpg

674 ms

SisalSmallBoucleClassics3.jpg

SisalSmallBoucleClassics3.jpg

681 ms

SisalMahale.jpg

SisalMahale.jpg

622 ms

SisalBigBoucleAccents.jpg

SisalBigBoucleAccents.jpg

586 ms

WoolAudrey2.jpg

WoolAudrey2.jpg

586 ms

WoolMississippi.jpg

WoolMississippi.jpg

561 ms

WoolAudrey.jpg

WoolAudrey.jpg

561 ms

WoolMississippi2.jpg

WoolMississippi2.jpg

540 ms

WoolLinennWool.jpg

WoolLinennWool.jpg

527 ms

footer_bg.gif

footer_bg.gif

534 ms

icon-truck.png

icon-truck.png

548 ms

icon_padlock.png

icon_padlock.png

529 ms

footer-dot.gif

footer-dot.gif

538 ms

bullet-reverse.gif

bullet-reverse.gif

666 ms

worldpay.png

worldpay.png

531 ms

payment_cards.jpg

payment_cards.jpg

661 ms

paypal.gif

paypal.gif

530 ms

paypalver.jpg

paypalver.jpg

524 ms

LouiseCarrier.png

LouiseCarrier.png

507 ms

annattodesign.gif

annattodesign.gif

536 ms

koded.gif

koded.gif

540 ms

print-cp.css

print-cp.css

119 ms

Accessibility Review

naturalrugstore.co.uk accessibility score

86

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

naturalrugstore.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

naturalrugstore.co.uk SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Naturalrugstore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Naturalrugstore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

naturalrugstore.co.uk

Open Graph description is not detected on the main page of Natural Rug Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: