Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

needle.com

ThirdChannel | Retail Merchandising

Page Load Speed

2 sec in total

First Response

62 ms

Resources Loaded

1.5 sec

Page Rendered

419 ms

needle.com screenshot

About Website

Welcome to needle.com homepage info - get ready to check Needle best content for United States right away, or after learning these important things about needle.com

Retail merchandising execution technology solutions driven by passionate brand experts. Equipping passionate brand reps with powerful technology..

Visit needle.com

Key Findings

We analyzed Needle.com page load time and found that the first response time was 62 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

needle.com performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

33/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

63/100

25%

SI (Speed Index)

Value3.7 s

86/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

needle.com

62 ms

www.needle.com

62 ms

www.needle.com

197 ms

jquery.min.js

126 ms

bootstrap.min.css

91 ms

Our browser made a total of 138 requests to load all elements on the main page. We found that 3% of them (4 requests) were addressed to the original Needle.com, 73% (101 requests) were made to 3hqoo13c4o7s2ky3fx34g2835h-wpengine.netdna-ssl.com and 5% (7 requests) were made to T.sellpoints.com. The less responsive or slowest element that took the longest time to load (513 ms) relates to the external source Sjrtp-cdn.marketo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 857.7 kB (38%)

Content Size

2.2 MB

After Optimization

1.4 MB

In fact, the total size of Needle.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 932.9 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 69.0 kB

  • Original 87.0 kB
  • After minification 80.8 kB
  • After compression 18.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.0 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 17.7 kB

  • Original 932.9 kB
  • After minification 915.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Needle images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 405.8 kB

  • Original 588.8 kB
  • After minification 555.0 kB
  • After compression 183.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 405.8 kB or 69% of the original size.

CSS Optimization

-57%

Potential reduce by 365.3 kB

  • Original 637.5 kB
  • After minification 600.1 kB
  • After compression 272.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Needle.com needs all CSS files to be minified and compressed as it can save up to 365.3 kB or 57% of the original size.

Requests Breakdown

Number of requests can be reduced by 52 (41%)

Requests Now

128

After Optimization

76

The browser has sent 128 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Needle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

needle.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

needle.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

needle.com SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Needle.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Needle.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Needle. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: