Tools & Wizards About Us
nescafe.it screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    44% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 90

    SEO

    Google-friendlier than
    69% of websites

nescafe.it

Nescafé® Sito Ufficiale | Nescafé®

Page Load Speed

3.4 sec in total

First Response

306 ms

Resources Loaded

2.7 sec

Page Rendered

380 ms

nescafe.it screenshot

About Website

Welcome to nescafe.it homepage info - get ready to check Nescafe best content for Italy right away, or after learning these important things about nescafe.it

Se hai voglia di una tazzina di espresso, un buon latte o un caffè freddo, con noi puoi. Tutto inizia sempre con Nescafé®.

Visit nescafe.it

Key Findings

We analyzed Nescafe.it page load time and found that the first response time was 306 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

nescafe.it performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value1,300 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.9 s

8/100

10%

Network Requests Diagram

www.nescafe.it

306 ms

www.nescafe.it

489 ms

spot.aspx

208 ms

jquery.min.js

6 ms

AC_RunActiveContent.js

27 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 57% of them (25 requests) were addressed to the original Nescafe.it, 9% (4 requests) were made to Google-analytics.com and 7% (3 requests) were made to S.ytimg.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Connect.facebook.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 771.7 kB (51%)

Content Size

1.5 MB

After Optimization

736.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nescafe.it main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 596.9 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 14.4 kB

  • Original 20.7 kB
  • After minification 20.0 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.4 kB or 69% of the original size.

Image Optimization

-10%

Potential reduce by 58.9 kB

  • Original 562.8 kB
  • After minification 503.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nescafe images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 422.7 kB

  • Original 596.9 kB
  • After minification 596.5 kB
  • After compression 174.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 422.7 kB or 71% of the original size.

CSS Optimization

-84%

Potential reduce by 275.7 kB

  • Original 328.1 kB
  • After minification 307.7 kB
  • After compression 52.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nescafe.it needs all CSS files to be minified and compressed as it can save up to 275.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (62%)

Requests Now

37

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nescafe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.nescafe.it

www.nescafe.it

306 ms

www.nescafe.it

www.nescafe.it

489 ms

spot.aspx

spot.aspx

208 ms

jquery.min.js

jquery.min.js

6 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

27 ms

ns_general.css

ns_general.css

99 ms

nescafe_pre.js

nescafe_pre.js

297 ms

WebResource.axd

WebResource.axd

35 ms

ScriptResource.axd

ScriptResource.axd

38 ms

ScriptResource.axd

ScriptResource.axd

34 ms

background.jpg

background.jpg

158 ms

logo_ns.jpg

logo_ns.jpg

101 ms

gtm.js

gtm.js

120 ms

bg_header.jpg

bg_header.jpg

478 ms

WFWe3S_wRJI

WFWe3S_wRJI

138 ms

icona_facebook.jpg

icona_facebook.jpg

24 ms

bg_form_serv.jpg

bg_form_serv.jpg

540 ms

fx_dx.png

fx_dx.png

304 ms

bg_tendina.png

bg_tendina.png

304 ms

bg_spot_cnescafe.png

bg_spot_cnescafe.png

148 ms

fx_dx_w.png

fx_dx_w.png

165 ms

bg_content2.png

bg_content2.png

275 ms

bnvita_footer.png

bnvita_footer.png

340 ms

_Incapsula_Resource

_Incapsula_Resource

275 ms

Menu.ttf

Menu.ttf

676 ms

MenuBold.ttf

MenuBold.ttf

727 ms

analytics.js

analytics.js

70 ms

nescafe.it.js

nescafe.it.js

438 ms

fbevents.js

fbevents.js

1043 ms

www-embed-player-vflRGs1ko.css

www-embed-player-vflRGs1ko.css

102 ms

www-embed-player.js

www-embed-player.js

151 ms

base.js

base.js

215 ms

collect

collect

35 ms

collect

collect

76 ms

collect

collect

76 ms

collect

collect

137 ms

collect

collect

260 ms

_Incapsula_Resource

_Incapsula_Resource

11 ms

ga-audiences

ga-audiences

172 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

34 ms

ad_status.js

ad_status.js

85 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

122 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

133 ms

jquery.min.js

jquery.min.js

68 ms

Accessibility Review

nescafe.it accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

nescafe.it best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

nescafe.it SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nescafe.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nescafe.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nescafe.it

Open Graph description is not detected on the main page of Nescafe. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: