Report Summary

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    Best Practices

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Интернет-магазин Новый Декор™ Шторы, тюль, портьеры

Page Load Speed

10.7 sec in total

First Response

2.4 sec

Resources Loaded

7.4 sec

Page Rendered

859 ms screenshot

About Website

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Key Findings

We analyzed page load time and found that the first response time was 2.4 sec and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

2429 ms


285 ms


204 ms


336 ms


195 ms

Our browser made a total of 274 requests to load all elements on the main page. We found that 89% of them (245 requests) were addressed to the original, 4% (10 requests) were made to and 1% (3 requests) were made to The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 2.5 MB (26%)

Content Size

9.8 MB

After Optimization

7.3 MB

In fact, the total size of main page is 9.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.7 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 328.7 kB

  • Original 364.7 kB
  • After minification 343.0 kB
  • After compression 36.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 328.7 kB or 90% of the original size.

Image Optimization


Potential reduce by 818.9 kB

  • Original 7.7 MB
  • After minification 6.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, New Decor needs image optimization as it can save up to 818.9 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization


Potential reduce by 688.3 kB

  • Original 990.6 kB
  • After minification 947.7 kB
  • After compression 302.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 688.3 kB or 69% of the original size.

CSS Optimization


Potential reduce by 671.7 kB

  • Original 807.2 kB
  • After minification 678.1 kB
  • After compression 135.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 671.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 97 (37%)

Requests Now


After Optimization


The browser has sent 265 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Decor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 56 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of New Decor. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: