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newblack.me screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

newblack.me

The New Black - Digital Agency in London

Page Load Speed

2.3 sec in total

First Response

29 ms

Resources Loaded

1.9 sec

Page Rendered

392 ms

newblack.me screenshot

About Website

Click here to check amazing New Black content for Japan. Otherwise, check out these important facts you probably never knew about newblack.me

The New Black is a London-based team of creatives who us the wonders of technology to design and build beautiful digital experiences

Visit newblack.me

Key Findings

We analyzed Newblack.me page load time and found that the first response time was 29 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

newblack.me performance score

0

Network Requests Diagram

newblack.me

29 ms

www.newblack.me

580 ms

styles.css

187 ms

vendor.js

446 ms

scripts.js

183 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 92% of them (34 requests) were addressed to the original Newblack.me, 5% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Newblack.me.

Page Optimization Overview & Recommendations

Page size can be reduced by 350.6 kB (23%)

Content Size

1.5 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newblack.me main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 8.2 kB

  • Original 10.3 kB
  • After minification 9.4 kB
  • After compression 2.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.2 kB or 79% of the original size.

Image Optimization

-18%

Potential reduce by 222.6 kB

  • Original 1.2 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, New Black needs image optimization as it can save up to 222.6 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-44%

Potential reduce by 105.2 kB

  • Original 237.2 kB
  • After minification 234.6 kB
  • After compression 131.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 105.2 kB or 44% of the original size.

CSS Optimization

-76%

Potential reduce by 14.6 kB

  • Original 19.0 kB
  • After minification 19.0 kB
  • After compression 4.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newblack.me needs all CSS files to be minified and compressed as it can save up to 14.6 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (9%)

Requests Now

32

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Black. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

newblack.me

newblack.me

29 ms

www.newblack.me

www.newblack.me

580 ms

styles.css

styles.css

187 ms

vendor.js

vendor.js

446 ms

scripts.js

scripts.js

183 ms

js

js

46 ms

ga.js

ga.js

6 ms

__utm.gif

__utm.gif

11 ms

logo.svg

logo.svg

177 ms

menu.svg

menu.svg

178 ms

Home.jpg

Home.jpg

400 ms

stroke_arrow_forward.svg

stroke_arrow_forward.svg

208 ms

nyxoah2-1.jpg

nyxoah2-1.jpg

189 ms

blog-freeze.jpg

blog-freeze.jpg

356 ms

crowdmix-header.jpg

crowdmix-header.jpg

349 ms

jc-blog.jpg

jc-blog.jpg

376 ms

freeze-cover.jpg

freeze-cover.jpg

387 ms

Recce.jpg

Recce.jpg

415 ms

rhino-1.jpg

rhino-1.jpg

538 ms

kellyshaw.png

kellyshaw.png

556 ms

sugru.jpg

sugru.jpg

568 ms

blankcanvas_1.png

blankcanvas_1.png

485 ms

nyxoah_1.png

nyxoah_1.png

572 ms

polydor_1.png

polydor_1.png

590 ms

rubypseudo_1.png

rubypseudo_1.png

663 ms

snact_1.png

snact_1.png

721 ms

sony_1.png

sony_1.png

732 ms

universal_1.png

universal_1.png

746 ms

visionnine_1.png

visionnine_1.png

748 ms

warnermusic_1.png

warnermusic_1.png

760 ms

spelltower.png

spelltower.png

879 ms

jason-derulo2.jpg

jason-derulo2.jpg

912 ms

NMS-1.jpg

NMS-1.jpg

916 ms

joelcompass-1.jpg

joelcompass-1.jpg

932 ms

2B01EE_2_0.woff

2B01EE_2_0.woff

854 ms

2B01EE_1_0.woff

2B01EE_1_0.woff

872 ms

2B01EE_0_0.woff

2B01EE_0_0.woff

1009 ms

SEO Factors

newblack.me SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newblack.me can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Newblack.me main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

newblack.me

Open Graph data is detected on the main page of New Black. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: