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newimpressions.com.au screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

newimpressions.com.au

New Impressions - Sydney Leading Marketing Agent

Page Load Speed

3.1 sec in total

First Response

54 ms

Resources Loaded

1.8 sec

Page Rendered

1.2 sec

newimpressions.com.au screenshot

About Website

Welcome to newimpressions.com.au homepage info - get ready to check New Impressions best content right away, or after learning these important things about newimpressions.com.au

New Impressions Media is a marketing agenct specialising in marketing, Wechat & Weibo Campaign, media buying and event planning.

Visit newimpressions.com.au

Key Findings

We analyzed Newimpressions.com.au page load time and found that the first response time was 54 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

newimpressions.com.au performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.54

14/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

newimpressions.com.au

54 ms

newimpressions.com.au

1159 ms

prettyPhoto.css

31 ms

owl.carousel.min.css

47 ms

owl.theme.default.min.css

48 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 89% of them (101 requests) were addressed to the original Newimpressions.com.au, 8% (9 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Newimpressions.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 281.5 kB (7%)

Content Size

3.8 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newimpressions.com.au main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 96.4 kB

  • Original 114.0 kB
  • After minification 107.7 kB
  • After compression 17.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.4 kB or 85% of the original size.

Image Optimization

-5%

Potential reduce by 176.7 kB

  • Original 3.5 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Impressions images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 3.9 kB

  • Original 145.8 kB
  • After minification 145.8 kB
  • After compression 141.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 4.6 kB

  • Original 125.4 kB
  • After minification 125.3 kB
  • After compression 120.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newimpressions.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 61 (59%)

Requests Now

103

After Optimization

42

  • Images
  • JavaScript
  • CSS

The browser has sent 103 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Impressions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 36 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

newimpressions.com.au

newimpressions.com.au

54 ms

newimpressions.com.au

newimpressions.com.au

1159 ms

prettyPhoto.css

prettyPhoto.css

31 ms

owl.carousel.min.css

owl.carousel.min.css

47 ms

owl.theme.default.min.css

owl.theme.default.min.css

48 ms

style.css

style.css

56 ms

styles.css

styles.css

55 ms

wplc-plugin-public.css

wplc-plugin-public.css

51 ms

css

css

78 ms

clear.css

clear.css

52 ms

common.css

common.css

60 ms

font-awesome.min.css

font-awesome.min.css

67 ms

sm-clean.css

sm-clean.css

69 ms

style.css

style.css

76 ms

dashicons.min.css

dashicons.min.css

72 ms

elementor-icons.min.css

elementor-icons.min.css

70 ms

frontend.min.css

frontend.min.css

78 ms

swiper.min.css

swiper.min.css

82 ms

e-swiper.min.css

e-swiper.min.css

106 ms

post-934.css

post-934.css

80 ms

frontend.min.css

frontend.min.css

83 ms

wpforms-full.min.css

wpforms-full.min.css

98 ms

general.min.css

general.min.css

92 ms

css

css

69 ms

jquery.min.js

jquery.min.js

100 ms

jquery-migrate.min.js

jquery-migrate.min.js

126 ms

js

js

123 ms

email-decode.min.js

email-decode.min.js

90 ms

post-276.css

post-276.css

119 ms

widget-heading.min.css

widget-heading.min.css

168 ms

post-10.css

post-10.css

167 ms

widget-text-editor.min.css

widget-text-editor.min.css

161 ms

widget-spacer.min.css

widget-spacer.min.css

164 ms

widget-image.min.css

widget-image.min.css

167 ms

post-408.css

post-408.css

164 ms

widget-image-box.min.css

widget-image-box.min.css

166 ms

post-15.css

post-15.css

168 ms

widget-counter.min.css

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170 ms

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193 ms

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195 ms

post-304.css

post-304.css

167 ms

post-800.css

post-800.css

185 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

186 ms

jquery.sticky-kit.min.js

jquery.sticky-kit.min.js

193 ms

jquery.resize.js

jquery.resize.js

180 ms

imagesloaded.min.js

imagesloaded.min.js

187 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

184 ms

owl.carousel.min.js

owl.carousel.min.js

187 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

185 ms

main.js

main.js

170 ms

hooks.min.js

hooks.min.js

183 ms

i18n.min.js

i18n.min.js

178 ms

index.js

index.js

179 ms

index.js

index.js

179 ms

jquery.sticky.js

jquery.sticky.js

177 ms

jquery.fitvids.js

jquery.fitvids.js

177 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

173 ms

main.js

main.js

165 ms

comment-reply.min.js

comment-reply.min.js

167 ms

general.min.js

general.min.js

155 ms

jquery-numerator.min.js

jquery-numerator.min.js

152 ms

webpack.runtime.min.js

webpack.runtime.min.js

133 ms

frontend-modules.min.js

frontend-modules.min.js

134 ms

core.min.js

core.min.js

132 ms

contact_image.png

contact_image.png

291 ms

frontend.min.js

frontend.min.js

90 ms

preloader.gif

preloader.gif

167 ms

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234 ms

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237 ms

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235 ms

icon-app-.png

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233 ms

icon-wechat-.png

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229 ms

icon-other.png

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230 ms

icon-weibo.png

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253 ms

CMC.jpg

CMC.jpg

255 ms

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334 ms

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305 ms

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272 ms

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269 ms

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267 ms

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299 ms

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316 ms

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318 ms

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316 ms

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237 ms

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172 ms

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170 ms

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170 ms

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116 ms

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4 ms

Accessibility Review

newimpressions.com.au accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

newimpressions.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

newimpressions.com.au SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newimpressions.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Newimpressions.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

newimpressions.com.au

Open Graph data is detected on the main page of New Impressions. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: