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We analyzed Newlook.co.uk page load time and found that the first response time was 290 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.
newlook.co.uk performance score
Our browser made a total of 111 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Newlook.co.uk, 31% (34 requests) were made to Cdn-newlook.amplience.com and 21% (23 requests) were made to Newlook.com. The less responsive or slowest element that took the longest time to load (440 ms) relates to the external source Magazine.newlook.com.
Page size can be reduced by 1.0 MB (32%)
In fact, the total size of Newlook.co.uk main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.
Potential reduce by 140.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.1 kB or 82% of the original size.
Potential reduce by 288.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, New Look needs image optimization as it can save up to 288.7 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 445.2 kB
Potential reduce by 136.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newlook.co.uk needs all CSS files to be minified and compressed as it can save up to 136.3 kB or 87% of the original size.
Number of requests can be reduced by 50 (47%)
newlook.co.uk accessibility score
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
[aria-*] attributes do not match their roles
ARIA input fields do not have accessible names
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
[aria-*] attributes do not have valid values
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Buttons do not have an accessible name
<frame> or <iframe> elements do not have a title
Links do not have a discernible name
These are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
List items (<li>) are not contained within <ul> or <ol> parent elements.
These items highlight common accessibility best practices.
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
newlook.co.uk best practices score
Trust and Safety
Does not use HTTPS
Ensure CSP is effective against XSS attacks
Browser errors were logged to the console
Page has valid source maps
newlook.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Links do not have descriptive text
Document doesn't have a valid hreflang
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Links are not crawlable
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Document uses legible font sizes
Tap targets are not sized appropriately
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newlook.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Newlook.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
Open Graph data is detected on the main page of New Look. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: