Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

newthink.com

Ecommerce Web Design Los Angeles | Shopify & Shopify Plus Web Development

Page Load Speed

3.6 sec in total

First Response

153 ms

Resources Loaded

2.2 sec

Page Rendered

1.2 sec

newthink.com screenshot

About Website

Visit newthink.com now to see the best up-to-date Newthink content and also check out these interesting facts you probably never knew about newthink.com

Newthink is a Los Angeles Ecommerce Web Design Agency working with top fashion & lifestyle brands, providing web design, development and marketing services.

Visit newthink.com

Key Findings

We analyzed Newthink.com page load time and found that the first response time was 153 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

newthink.com performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

72/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value670 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.041

99/100

15%

TTI (Time to Interactive)

Value7.3 s

49/100

10%

Network Requests Diagram

newthink.com

153 ms

www.newthink.com

356 ms

js

99 ms

wp-emoji-release.min.js

17 ms

style.min.css

21 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 81% of them (21 requests) were addressed to the original Newthink.com, 12% (3 requests) were made to Google-analytics.com and 8% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (764 ms) belongs to the original domain Newthink.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 39.8 kB (5%)

Content Size

766.6 kB

After Optimization

726.9 kB

In fact, the total size of Newthink.com main page is 766.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 368.5 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 32.3 kB

  • Original 41.8 kB
  • After minification 41.8 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.3 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 654 B

  • Original 368.5 kB
  • After minification 367.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Newthink images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 6.8 kB

  • Original 315.1 kB
  • After minification 315.1 kB
  • After compression 308.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 41.2 kB
  • After minification 41.2 kB
  • After compression 41.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newthink.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (52%)

Requests Now

21

After Optimization

10

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Newthink. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

newthink.com accessibility score

93

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

newthink.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

newthink.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newthink.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Newthink.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Newthink. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: