Tools & Wizards About Us
nhmshop.co.uk screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

nhmshop.co.uk

Home | Natural History Museum online shop

Page Load Speed

3 sec in total

First Response

92 ms

Resources Loaded

1.9 sec

Page Rendered

1 sec

nhmshop.co.uk screenshot

About Website

Welcome to nhmshop.co.uk homepage info - get ready to check Nhm Shop best content for United Kingdom right away, or after learning these important things about nhmshop.co.uk

Find ideas for gifts and souvenirs from the Natural History Museum online shop

Visit nhmshop.co.uk

Key Findings

We analyzed Nhmshop.co.uk page load time and found that the first response time was 92 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

nhmshop.co.uk performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value6.2 s

43/100

10%

TBT (Total Blocking Time)

Value240 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value0.284

42/100

15%

TTI (Time to Interactive)

Value7.2 s

51/100

10%

Network Requests Diagram

nhmshop.co.uk

92 ms

www.nhmshop.co.uk

968 ms

ba2ec4f59e5503429ce35f004afeb753.min.css

297 ms

launch-8ad8583b0030.min.js

17 ms

7105.js

337 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 82% of them (28 requests) were addressed to the original Nhmshop.co.uk, 9% (3 requests) were made to Assets.adobedtm.com and 3% (1 request) were made to Tags.affiliatefuture.com. The less responsive or slowest element that took the longest time to load (968 ms) belongs to the original domain Nhmshop.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 530.4 kB (31%)

Content Size

1.7 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nhmshop.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 287.1 kB

  • Original 348.2 kB
  • After minification 306.8 kB
  • After compression 61.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 41.4 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 287.1 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 56.5 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nhm Shop images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 181.5 kB

  • Original 270.5 kB
  • After minification 270.4 kB
  • After compression 89.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 181.5 kB or 67% of the original size.

CSS Optimization

-23%

Potential reduce by 5.3 kB

  • Original 22.9 kB
  • After minification 22.9 kB
  • After compression 17.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nhmshop.co.uk needs all CSS files to be minified and compressed as it can save up to 5.3 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (16%)

Requests Now

31

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nhm Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

nhmshop.co.uk

nhmshop.co.uk

92 ms

www.nhmshop.co.uk

www.nhmshop.co.uk

968 ms

ba2ec4f59e5503429ce35f004afeb753.min.css

ba2ec4f59e5503429ce35f004afeb753.min.css

297 ms

launch-8ad8583b0030.min.js

launch-8ad8583b0030.min.js

17 ms

7105.js

7105.js

337 ms

AppMeasurement.min.js

AppMeasurement.min.js

4 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

6 ms

alpine.min.js

alpine.min.js

116 ms

gtm.js

gtm.js

71 ms

Desktop_shop_10.7.23.png

Desktop_shop_10.7.23.png

96 ms

WPY59_core_merchandise_hero_banner_F1_1200x400.jpg

WPY59_core_merchandise_hero_banner_F1_1200x400.jpg

395 ms

WPY59_Snowshoes_hero_banner_F1_1200x400.jpg

WPY59_Snowshoes_hero_banner_F1_1200x400.jpg

329 ms

GuessWho_Monopoly_TopTrumps_small_block_F2_400x500.jpg

GuessWho_Monopoly_TopTrumps_small_block_F2_400x500.jpg

318 ms

Discovery_Gin_with_lime_F2_400x500.jpg

Discovery_Gin_with_lime_F2_400x500.jpg

393 ms

Hatching_eggs_Easter_2024_group_F2_400x500.jpg

Hatching_eggs_Easter_2024_group_F2_400x500.jpg

393 ms

Kids_books_midpage_banner_F3_480x400.jpg

Kids_books_midpage_banner_F3_480x400.jpg

470 ms

adg91859_1000x1000_t._rex_large_replica_skull_1.jpg

adg91859_1000x1000_t._rex_large_replica_skull_1.jpg

392 ms

9780565095468_1000x1000_wpy_portfolio_33_front_cover.jpg

9780565095468_1000x1000_wpy_portfolio_33_front_cover.jpg

402 ms

wpoty23_09_framed.jpg

wpoty23_09_framed.jpg

470 ms

a10110-pocket-microscope-nhm-3_4.jpg

a10110-pocket-microscope-nhm-3_4.jpg

469 ms

9780565095567_1000x1000_metamorphosis_front_cover_1.jpg

9780565095567_1000x1000_metamorphosis_front_cover_1.jpg

469 ms

a15189-tea-towel-museum-of-natural-history-1.jpg

a15189-tea-towel-museum-of-natural-history-1.jpg

469 ms

sok42719_f19280_1000x1000_triceratops_socks.jpg

sok42719_f19280_1000x1000_triceratops_socks.jpg

476 ms

a15234-snapband-plush-dino-6.jpg

a15234-snapband-plush-dino-6.jpg

541 ms

Visa.png

Visa.png

540 ms

Mastercard.png

Mastercard.png

542 ms

Maestro.png

Maestro.png

542 ms

JCB.png

JCB.png

542 ms

PayPal.png

PayPal.png

549 ms

Apple_Pay_official_logo_70x44_png.png

Apple_Pay_official_logo_70x44_png.png

613 ms

Google_Pay_official_logo_75x40.png

Google_Pay_official_logo_75x40.png

614 ms

Chevron.png

Chevron.png

615 ms

landing

landing

110 ms

2CFBF8_2_0.woff

2CFBF8_2_0.woff

490 ms

Accessibility Review

nhmshop.co.uk accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

nhmshop.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

High

Page has valid source maps

SEO Factors

nhmshop.co.uk SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nhmshop.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nhmshop.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nhmshop.co.uk

Open Graph description is not detected on the main page of Nhm Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: