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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

nielsens.com

Nielsen Enterprises in Lake Villa, near Chicago, IL 

Page Load Speed

2.1 sec in total

First Response

303 ms

Resources Loaded

1.5 sec

Page Rendered

267 ms

nielsens.com screenshot

About Website

Click here to check amazing Nielsen S content for United States. Otherwise, check out these important facts you probably never knew about nielsens.com

Get the best in powersports and marine vehicles when you visit Nielsen Enterprises in Lake Villa, near Chicago, IL!

Visit nielsens.com

Key Findings

We analyzed Nielsens.com page load time and found that the first response time was 303 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

nielsens.com performance score

0

Network Requests Diagram

Default.asp

303 ms

psnpopup.js

65 ms

flash_loader.js

101 ms

jquery.tools.min.js

258 ms

stylesheet.asp

99 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Nielsens.com, 83% (69 requests) were made to Cdn-9.psndealer.com and 7% (6 requests) were made to Powersportsnetwork.com. The less responsive or slowest element that took the longest time to load (481 ms) relates to the external source Cdn-9.psndealer.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 256.9 kB (12%)

Content Size

2.1 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nielsens.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 57.1 kB

  • Original 67.8 kB
  • After minification 46.2 kB
  • After compression 10.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.5 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.1 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 54.6 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nielsen S images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 114.9 kB

  • Original 169.0 kB
  • After minification 160.2 kB
  • After compression 54.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 114.9 kB or 68% of the original size.

CSS Optimization

-92%

Potential reduce by 30.2 kB

  • Original 32.7 kB
  • After minification 12.3 kB
  • After compression 2.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nielsens.com needs all CSS files to be minified and compressed as it can save up to 30.2 kB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (19%)

Requests Now

79

After Optimization

64

  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nielsen S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Default.asp

Default.asp

303 ms

psnpopup.js

psnpopup.js

65 ms

flash_loader.js

flash_loader.js

101 ms

jquery.tools.min.js

jquery.tools.min.js

258 ms

stylesheet.asp

stylesheet.asp

99 ms

contentslider.css

contentslider.css

135 ms

contentslider.js

contentslider.js

149 ms

css

css

33 ms

navigation2.css

navigation2.css

82 ms

colorbox.css

colorbox.css

71 ms

jquery.min.js

jquery.min.js

62 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

82 ms

imenus_code.js

imenus_code.js

121 ms

slider.css

slider.css

92 ms

jcarousellite.js

jcarousellite.js

129 ms

easing.js

easing.js

96 ms

live.js

live.js

147 ms

nielsons10_image_home.jpg

nielsons10_image_home.jpg

56 ms

e4fa5284321fb66e

e4fa5284321fb66e

23 ms

header_home.png

header_home.png

110 ms

showroom.png

showroom.png

91 ms

used.png

used.png

89 ms

reg_tag.png

reg_tag.png

98 ms

oem_parts.png

oem_parts.png

52 ms

accessories.png

accessories.png

123 ms

left.png

left.png

111 ms

service.png

service.png

155 ms

financing.png

financing.png

163 ms

insurance.png

insurance.png

150 ms

coupons.png

coupons.png

146 ms

right.png

right.png

189 ms

vp3178288_1.jpg

vp3178288_1.jpg

201 ms

vp3739107_1.jpg

vp3739107_1.jpg

276 ms

vp3778690_1.jpg

vp3778690_1.jpg

203 ms

vp3937509_1.jpg

vp3937509_1.jpg

224 ms

vp3955806_1.jpg

vp3955806_1.jpg

242 ms

vp4011958_1.jpg

vp4011958_1.jpg

256 ms

vp4011990_1.jpg

vp4011990_1.jpg

296 ms

vp4108911_1.jpg

vp4108911_1.jpg

246 ms

vp4268309_1.jpg

vp4268309_1.jpg

305 ms

vp4297002_1.jpg

vp4297002_1.jpg

279 ms

vp4311676_1.jpg

vp4311676_1.jpg

314 ms

vp4371884_1.jpg

vp4371884_1.jpg

345 ms

vp4373919_1.jpg

vp4373919_1.jpg

353 ms

vp4423409_1.jpg

vp4423409_1.jpg

368 ms

vp4507272_1.jpg

vp4507272_1.jpg

373 ms

vp4540015_1.jpg

vp4540015_1.jpg

371 ms

feat_inv_bottom.png

feat_inv_bottom.png

387 ms

r-yamaha1.jpg

r-yamaha1.jpg

394 ms

300x250_GOR_Street300.jpg

300x250_GOR_Street300.jpg

394 ms

Honda%202300.jpg

Honda%202300.jpg

420 ms

Slingshot_feel_the_rush300.jpg

Slingshot_feel_the_rush300.jpg

453 ms

Spring_Fever_Can-am300.jpg

Spring_Fever_Can-am300.jpg

458 ms

body_shop2.jpg

body_shop2.jpg

471 ms

logos2.png

logos2.png

436 ms

12442_header_16_SL_UltimateThrill_300x250_300x250.jpg

12442_header_16_SL_UltimateThrill_300x250_300x250.jpg

217 ms

content_top_home0.jpg

content_top_home0.jpg

463 ms

content_wide(956)2_image_alltemplates.jpg

content_wide(956)2_image_alltemplates.jpg

415 ms

footerLogo.png

footerLogo.png

442 ms

facebook.png

facebook.png

466 ms

twitter.png

twitter.png

481 ms

yelp.png

yelp.png

458 ms

footerBBB.png

footerBBB.png

460 ms

top_repeating_image_home.png

top_repeating_image_home.png

412 ms

navigation2.css

navigation2.css

383 ms

feat_inv_back.png

feat_inv_back.png

445 ms

featuredArrows_white.png

featuredArrows_white.png

407 ms

content_wide(956)_image_alltemplates.jpg

content_wide(956)_image_alltemplates.jpg

413 ms

footer.png

footer.png

445 ms

border.png

border.png

131 ms

controls.png

controls.png

129 ms

popup.png

popup.png

80 ms

showroom_hover.png

showroom_hover.png

45 ms

used_hover.png

used_hover.png

83 ms

oem_parts_hover.png

oem_parts_hover.png

42 ms

accessories_hover.png

accessories_hover.png

122 ms

service_hover.png

service_hover.png

106 ms

financing_hover.png

financing_hover.png

146 ms

insurance_hover.png

insurance_hover.png

163 ms

coupons_hover.png

coupons_hover.png

159 ms

reg_tag_hover.png

reg_tag_hover.png

221 ms

loading_background.png

loading_background.png

141 ms

loading.gif

loading.gif

88 ms

SEO Factors

nielsens.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nielsens.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nielsens.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

nielsens.com

Open Graph data is detected on the main page of Nielsen S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: