Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

6.5 sec in total

First Response

849 ms

Resources Loaded

5.4 sec

Page Rendered

248 ms

nike.com.tw screenshot

About Website

Click here to check amazing Nike content for Taiwan. Otherwise, check out these important facts you probably never knew about nike.com.tw

Check out Nike.com and experience sports, training, athletes, shopping and everything else that's new at Nike. Just Do It.

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Key Findings

We analyzed Nike.com.tw page load time and found that the first response time was 849 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

nike.com.tw performance score

0

Network Requests Diagram

nike.com.tw

849 ms

www.nike.com.tw

1888 ms

style.css

111 ms

style.css

179 ms

colors.min.css

92 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 7% of them (4 requests) were addressed to the original Nike.com.tw, 44% (24 requests) were made to Content.nike.com and 16% (9 requests) were made to Store.nike.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Nike.com.tw.

Page Optimization Overview & Recommendations

Page size can be reduced by 423.9 kB (33%)

Content Size

1.3 MB

After Optimization

845.3 kB

In fact, the total size of Nike.com.tw main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 728.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 88.3 kB

  • Original 109.3 kB
  • After minification 94.9 kB
  • After compression 21.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.3 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 31.5 kB

  • Original 728.5 kB
  • After minification 697.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nike images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 304.1 kB

  • Original 431.5 kB
  • After minification 427.8 kB
  • After compression 127.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 304.1 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (43%)

Requests Now

42

After Optimization

24

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nike. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors

nike.com.tw SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nike.com.tw can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is Chinese. Our system also found out that Nike.com.tw main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Nike. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: