Access nipimpressions.com. Nip Impressions®--On the “Times Square” of the pulp and paper industry. (TM)

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.397

25/100

15%

TTI (Time to Interactive)

Value5.5 s

70/100

10%

nipimpressions.com

531 ms

bwstruct.css

113 ms

global_elements.css

79 ms

lightbox.css

77 ms

stylesheet.css

114 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 66% of them (67 requests) were addressed to the original Nipimpressions.com, 9% (9 requests) were made to Static.xx.fbcdn.net and 4% (4 requests) were made to Translate.googleapis.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Cdn.stumble-upon.com.

Content Size

821.8 kB

After Optimization

600.5 kB

In fact, the total size of Nipimpressions.com main page is 821.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 494.3 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 132.2 kB

Original 152.2 kB
After minification 98.6 kB
After compression 20.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 53.7 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.2 kB or 87% of the original size.

Image Optimization

-7%

Potential reduce by 34.2 kB

Original 494.3 kB
After minification 460.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nip Impressions images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 15.3 kB

Original 123.2 kB
After minification 117.5 kB
After compression 107.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 15.3 kB or 12% of the original size.

CSS Optimization

-76%

Potential reduce by 39.6 kB

Original 52.1 kB
After minification 40.6 kB
After compression 12.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nipimpressions.com needs all CSS files to be minified and compressed as it can save up to 39.6 kB or 76% of the original size.

Requests Now

100

After Optimization

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nip Impressions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

High

[role] values are not valid

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve the interpretation of your content by users in different locales.

High

<html> element does not have a [lang] attribute

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

High

Serves images with low resolution

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nipimpressions.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nipimpressions.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nipimpressions.com

Open Graph description is not detected on the main page of Nip Impressions. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Nip Impressions®--On the “Times Square” of the pulp and paper industry. (TM)

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

nipimpressions.com

bwstruct.css

global_elements.css

lightbox.css

stylesheet.css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

nipimpressions.com

bwstruct.css

global_elements.css

lightbox.css

stylesheet.css

site.css

jquery.min.js

bw_templateManager.js

modernizer.js

login.js

lightbox.min.js

user.js

jsapi

element.js

all.js

translateelement.css

main.js

branding.css

Arrow.gif

review-lite-125x60.png

160x30_thumb_black.gif

poweredby_FFFFFF.gif

nipimpressions.com

close.png

loading.gif

prev.png

next.png

MTblBgB.jpg

headerbackground.jpg

Ad448.gif

File617.gif

LinkSection30.gif

LinkSection31.gif

LinkSection32.gif

Ad278.jpg

Ad429.gif

Ad463.gif

Ad404.gif

thumb_3358.jpg

thumb_3401.jpg

CBG-Button-ad-05192015.gif

Georgia%20Pacific.jpg

IP.jpg